Much of the marketing world is centralized around video. This makes sense, seeing as consumers overwhelmingly report that they pay more attention to videos and prefer them to other content types. And this mindset extends to brands and marketing, with respondents stating that branded videos are far more memorable than photos or written content.
Knowing this, how can you take full advantage of this marketing channel?
Here are some quick tips to keep in mind.
Set Clear Goals and Measure the Data
Before you say “Action,” it’s important to understand the purpose of your video marketing strategy, as well as the primary goal of each individual video you produce.
From a high-level perspective, your video marketing campaign should be tailored to drive viewers down your sales funnel. And drilling down into the finer details, every video you plan to create should have an underlying reason and a sought outcome.
Why is this so important?
If you don’t set clear goals and KPIs, it’ll be difficult to measure your success and get the most out of your marketing spend. Without data, you can’t accurately say what your dollars are getting you.
Use a Mixture of Videos
Variety is the spice of life. If all your videos are one-note, they’ll likely fall flat with your target audience. Speaking of, if you don’t make the videos that are directed at a distinct group of consumers, they won’t resonate.
Ideally, you should incorporate an assortment of video types to ensure that you hit all the important marketing objectives like building the brand, educating your audience, driving engagement, and increasing sales. Depending on your brand this may include:
- 15-30 second spots that tell your brand and story
- Explainer videos
- Product demonstrations
- Behind the scenes videos
- Company culture and employee profiles
- Customer testimonials
- Industry discussion
Build a Content Schedule
If you plan on releasing a spate of videos, you’ll need timelines. Setting plans for their production, post-production, and eventual release will ensure that you are making efficient use of your time and budget.
Once production and post-production are finished, having a release schedule will also make it easier to automate processes. If all the videos are lined up, you can cue them into your content system, then set and forget.
Lean into Social
While there’s no doubt that your video content should live on your website, the primary outlet for them will be on your social media channels. For that, it’s important that you take full advantage of all the major visual sites, including:
- YouTube
- TikTok
When it comes to social media platforms, be sure to tailor videos according to the site’s specifications. Some of your videos may be able to be repurposed across several sites, whereas others may need to be made specifically for a channel.
Content Creation Services with Semgeeks
Video marketing can be an incredibly effective tool. That said, a tool is only as good as the hand that wields it. This is why it’s essential to set clear goals, create an array of videos, build content schedules, leverage social media, and then gauge your numbers. It also helps to partner with a digital marketing agency that’s skilled at video production and marketing.
That’s where we come in. At Semgeeks, we know how to utilize video marketing in order to engage with your target consumer and drive revenue.
Want to learn more? Reach out today!
Sources:
The Drum. Influencer Marketing Evolves. https://www.thedrum.com/news/2021/04/08/influencer-marketing-evolves
Nielson. Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media. https://www.nielsen.com/us/en/insights/article/2020/staying-put-consumers-forced-indoors-during-crisis-spend-more-time-on-media/
Forbes. The State of Influencer Marketing. https://www.forbes.com/sites/forbesagencycouncil/2022/01/14/the-state-of-influencer-marketing-top-insights-for-2022/?sh=14b8a1375c78
Collabstr. 2022 Influencer Marketing Report. https://www.collabstr.com/2022-influencer-marketing-report
