With the right content marketing approach, you can build a relationship with your audience and keep them bringing back to your website. Among the senior-level communications and marketing professionals in the United States, 20% strongly agreed that the consumers actually read their created content while another 44% moderately agreed to it, according to a survey by Statista in 2020. Content marketing plays an important role in digital marketing strategy, including SEO. It allows creating and sharing content that engages the customers and drives website traffic.
Let us look at some ways content marketing tactics can be used to improve SEO:
#1 Gauge User Intent & Searches
Around 92% of Americans use a search engine as their homepage. With a powerful SEO digital marketing campaign, you can place your website at the top spot on the SERP. You can use content marketing metrics such as average time on page, bounce rate, conversions, etc. to know what your customers like about your website and what kind of content they would like to read more. You can even check where your competitor sites are ranking for the same keywords. It will allow you to improve your SEO strategy and improve your ranking on search engines.
#2 Look for the Right Audience-Oriented Long-Tail Keywords
You can use a keyword tool to find out the important long-tail keywords relevant to your business. These keywords are actually “three or more words” and are preferred for SEO because they are more relevant and broad. You can incorporate them into your content marketing strategy and see how much they encourage the user to take action (buying your product, signing up for your service, etc.).
#3 Develop Valuable Content
Using SEO techniques, you can bring traffic to your website. But, you need to create engaging content for your target audience, something that is useful, informative, and entertaining. You can use insights from metadata and ensure your users keep coming for more. As the number of recurring visitors increases, it will significantly improve your website’s search engine performance.
#4 Incorporate High-Quality Backlinks
Creating backlinks or inbound linking is an important part of SEO strategy. If you connect your links with high-domain authority sites like .edu and .org, it will significantly increase traffic to your website, according to an article published by Forbes. Using this content marketing tactic will add authority, quality, and trustworthiness to your website.
#5 Focus on Content Distribution
You need to understand that SEO might help you in search, but it is your content distribution strategy that will drive maximum traffic to your valuable content. Here are some tips for content distribution that will make your SEO investment more effective:
- Focus on creating a flexible and cohesive content plan. Think of writing content that enables you to showcase your resources in several ways and encourages visitors to take action.
- Prioritize your content for the targeted customers to increase relevancy and conversions.
- Invest in running ads on various platforms that offer the best ROI.
- Tie up with social media influencers and ask them to share your content.
Both SEO and content marketing are integral to your business’s online success. If you want to rank higher on search engines and drive traffic, you need to incorporate some content marketing tactics. You need to understand your audience, create relevant content, and focus on content distribution. It will allow you to maximize benefits from SEO and achieve better conversions.