There’s a reason why there’s a buzz around PPC. It’s become an essential component of any competitive digital marketing campaign, driving conversions from traffic at a rate that’s 50% higher than that of organic searches.
PPC could be the crown jewel of your digital marketing strategy. Could be. If properly managed, PPC campaigns can generate brand awareness, increase traffic, and help you convert. But in the wrong hands, it will most likely be expensive and ineffectual.
As such, you must be judicious when selecting the right PPC agency. To that end, here are four factors to consider and questions to ask when devising your PPC strategy.
#1 Are They Multi-Dimensional PPC Experts?
PPC goes beyond Google.
There’s no denying that Google is the king of search. It accounts for 92% of the worldwide search market, after all. So, of course, it will play an essential role in any overarching PPC strategy. How could it not?
But Google isn’t the only place where PPC can make its mark. Depending on your business, you may also want to utilize paid social and Amazon marketing—both of which are also crucial to a well-rounded digital marketing plan.
You need to make sure that your PPC agency has mastered all three.
#2 What Is Their PPC Philosophy?
To stand out in a hypersaturated space and stay relevant, a PPC agency must be light on its toes. It needs to adapt to both macro and micro market and technology trends.
During introductory interviews, don’t be scared to dive into the details. For instance, ask the agency questions about bidding, such as:
- Do they use consumer data?
- What tracking metrics are important?
- What technologies do they use?
- How will they make your ads stand out?
#3 Check Out Their Case Studies
Don’t just tell me. Show me. Prove it.
This should be your mindset when weighing your options. Any agency can say they get results.
But do they actually get them?
Request to see their agency’s portfolio or case studies. And when you review those materials, consider the following:
- Who have they worked with?
- Did they have clients in your industry?
- What were the obstacles they faced?
- What strategies did they deploy?
- What were the results?
A well-rounded portfolio demonstrates that an agency is capable of helping practically any client, no matter the circumstances.
#4 What Is Your Budget?
As the name implies, PPC as a strategy isn’t free. Nor is the management. In addition to simply bidding on keywords, a robust PPC campaign will cover:
- Competitor analysis
- Campaign development and strategy
- Keyword research
- Industry analysis
- Ad copywriting
- Performance testing
- Ongoing optimization
The average campaign will cost somewhere between $500 to $10,000, depending on your industry and marketing strategy. Also, the vast majority of PPC companies will require that you spend a minimum on ad placements each month.
You should find out if they do. And, if so, how much?
From there, ask about pricing. Is it the percentage of ad spend? That plus a management fee? Flat fee pricing? Performance-based?
Having these conversations will help you set expectations, budget accordingly, and then find a partner who best suits your needs.
Semgeeks: The PPC Management Company in NJ
PPC has the potential to drive significant ROI to your business—so long as you partner with a capable agency.
And that’s why you’re here. Semgeeks is the market-leading adword agency your business needs to craft winning Google Ads campaigns.
But don’t just take our word for it. See what we’ve done. Then, let’s have a chat.
Sources:
Stat Counter. Search Engine Marketshare Worldwide. https://gs.statcounter.com/search-engine-market-share
