Have you considered having a mobile app built for your business?
Mobile apps aren’t just for the big brands like Walmart or Amazon. Small and medium sized businesses are also great candidates. As a matter of fact, any good mobile marketing strategy can benefit from a well-designed mobile app in addition to a mobile-friendly website. There are many reasons for this, including increased interactions with your customers and enhanced opportunities to generate and retain business.
Ask yourself the following questions to determine if a mobile app would make a great fit for your company.
Do you want to be visible to your customers at all times?
The average person spends 4.7 hours a day on their smartphones – and they’re only awake for just over 15 hours! The same study also found that people check their phones at least 17 times a day. While you might be thinking it’s tweens and teens spending time on their mobile devices, it’s the millennials that are most attached.
Having a mobile app helps your brand stay front and center. Anytime a user checks their phone, your app will be there. The more engaging the app, the more people will use it and stay connected to your brand.
Would you like to have a direct marketing channel?
One of the biggest perks to having a mobile app is that you can include anything you want – general info, pricing, news feeds, search features, sales and promotions – in one central location. With push notifications, you can facilitate more interactions between your brand and your customers. Just be sure that you continue to provide relevant offers so that users benefit from having your app installed.
Do you feel that your brand could be better recognized?
Brand awareness is an automatic benefit to having a mobile app. Here’s why. An app is like a blank advertising platform. You can make it serious or funny, simple or complex. You can include games and other forms of media such as product demos. Whatever you choose, the app is designed by you and for you. There’s nothing else out there like it.
The more often that people use your app, the sooner they will be willing to buy your products and services. Through increased interactions, you also build trust, loyalty and credibility.
Do you feel that you stand apart from the competition?
There is a lot of noise on the internet these days, making it more difficult to stand out from the crowd. A mobile app can help with this, especially if your competition hasn’t gone down this road. Not only will you be offering something unique, but also your audience will appreciate the forward-thinking approach.
Would you like to increase customer loyalty?
Once you acquire a good customer base, it’s important to keep them. If you don’t take the time to nurture your relationships, it’s easy for customers to leave when presented with another attractive offer.
A mobile app gives you an ideal platform for strengthening loyalty. It’s a direct marketing channel for your brand, so there is nothing to disrupt the experience. You can share promos and special offers, post images from behind-the-scenes and run contests. The easier and more intuitive your app is, the more people will enjoy using it.
If you’ve been thinking about adding a mobile app to your mobile marketing strategy, now is the time to take the next step and develop a custom app that is made specifically for your brand.
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