Web users have high expectations for the websites they visit. We can expect this trend to continue, as younger generations that have grown up with the internet are the least forgiving. When you know that your company is judged by its website, it’s imperative that your site delivers a positive user experience that conveys trust and credibility.

Are you ready to finish the final chapter of this decade on a high note? Keep these seven web design trends in mind for 2019.

1. White and Black Color Palettes

Color is one of the most important elements in web design, so it can be hard to believe that some websites are doing without it. However, a black and white color palette can be a great match for a brand that is poised and sophisticated.

When we take color away from designs, it forces the other elements (textures, shapes, shadows) to be clearer. Additionally, you can use an accent color to draw attention to calls to action. When combined, the sharper elements and minimal colors lead to an exquisite design.

2. Microinteractions

Microinteractions are small interactions that visitors have with your website. They are meant to surprise the user and create an inviting interaction. For example, when you scroll over a picture and it gets larger, this is a microinteraction.

The best websites are using these small interactions to engage visitors and provide them with useful information. Common types of microinteractions include chimes, scrolling animations, and hover effects.

3. Chatbot Software

More websites are utilizing chatbot software to improve customer satisfaction. With advancements in AI and machine learning, chatbots are more intelligent and efficient than ever before. In the coming year, we can expect these chatbots to be more “human-friendly” – many with a human or mascot face.

4. Video Content

Video content is becoming more prevalent on today’s websites because it caters to on-the-go visitors. Now that Google features video content above standard web pages, more websites are including this content on their homepages. Be sure to check out these tips on optimizing your videos for SEO.

5. Image Diversity

Even though the internet is made for the entire world, we tend to see uniformity in photos. Fortunately, this is changing. More websites are switching out traditional smiling stock photo models for distinct and diverse photos. This is a welcome change, as varied photos make the internet a more friendly place to be.

6. Thumb-friendly Navigation

Mobile browsing has overtaken desktop browsing, so we must consider how smartphone users browse the web. Generally speaking, mobile users use their thumbs to navigate websites. Expect to see more mobile web designs focusing on the “mobile thumb zone.”

7. Custom Graphics and Illustrations

In addition to more diverse photos, brands are also shaking things up by adding custom graphics and illustrations. This sets their websites apart from others and allows them to share their personality in a unique way. Custom graphics and illustrations can also be customized to fit the brand’s unique tone.

2019 is just starting, so it’s up to you to decide what web design trends to focus on. No matter what trends you follow, be sure that you design your website for your target customer.