We all want our businesses to be superstars on Facebook. However, it takes time and patience to build up a successful page. It is a marathon, not a sprint and with the proper preparation and patience, you will be well on your way to the finish line. Here are a few tips for successful Facebook marketing to help you along the way.
Have Realistic Expectations: It is important to maintain reasonable expectations from the beginning so you don’t get discouraged. Unless you are a major worldwide brand, you will most likely not get thousands of fans during week 1 and that is OK. Building a fan base takes time and the more excited your fans are about your page, the more likely they are to share it with others.
Invest The Time: You don’t need to spend countless hours on your Facebook marketing. You need to spend smarter hours on it. An hour or so a day updating your page, posting updates and interacting with customers and fans will go a long way towards reaching your goal.
Encourage Conversations: Try to make it a point of responding to messages and wall posts within a reasonable amount of time – aim for 24 hours. Pay attention to what your fans and customers are saying and try and encourage discussion on your page with engaging posts.
Don’t Overload Your Fans: Your fans “Like” your page to stay updated on your current information. However, they do NOT want you filling up their News Feeds with never ending posts. You need just enough updates to engage your fans and keep them wanting more.
Create Coupons and Promotions: Everyone loves a coupon. Discounts for first time Facebook customers are a great start. However, don’t forget to share the love with your loyal customers as well. Occasionally offering a sale or special will always keep people coming back for more.
We hope these tips have got you going in the right direction. For more information or to see how we can help, we invite you to call SEMGeeks.com at (866)772-GEEK for a free consultation today!