No matter how small your website is, there are some pages that every website should have. We recommend at least five pages (which we will discuss below) because web visitors have expectations for what information should be contained on a website. If this information isn’t there, it can send people in the other direction.

To prevent potential customers from going to your competitors, here are five must-have pages to put on your website.

1. Homepage

Your homepage greets all visitors. Even though your homepage is generic, it’s powerful. This page should load fast, contain compelling content and be well-designed. You want to capture a visitor’s attention within seconds and invite them to stay and learn about your business.

Included on this page should be:

  • A short description of who you are and what you do

  • A brief explanation of your products and services

  • Bullet points on how you can help the customer

  • Intriguing content and visuals

  • Testimonials or reviews from customers

2. About Us Page

When people want to know more about who you are and why you do what you do, they click over to the About Us page. Believe or it not, the About Us page is one of the most widely visited pages on a website. Give a quick summary of your business, what you do and why you do it. Let visitors know why you’re different.

Here are some ways to show your uniqueness:

  • Biographies and pictures of staff

  • Special awards or achievements you’ve earned

  • How you differ from your competitors

  • Case studies and statistics

3. Services or Products Page

Create a page that lists out the products and services that you sell. If you have a lot of them, divide your products and services into sections and link them to specific landing pages. Be descriptive about your offerings so that potential customers can make informed buying decisions.

4. FAQ Page

Another one of the most frequently visited pages on a website is the FAQ page. This is where people come when they have questions. Not only is this page helpful for customers but also for you. Rather than answering the same questions individually, you can address them in an honest and accurate way. Include calls to action in your responses so that users can take the next step.

5. Contact Us Page

The last essential page for your website is a Contact Us page. This is where web visitors come when they want to get in contact with you. To help users convert, I suggest putting a form on this page. Let users know when they can expect to hear from you. It’s also helpful to provide a map with a link for directions.

Your website is always working for your business, so it’s important that it’s doing its job. Be sure that your website has these five pages. However, it’s likely that you will need a few more pages to fully flesh out your site.