Facebook Pages were created specifically for businesses- and what a great tool they are! In fact, many companies use Facebook to identify their biggest brand influencers. But, as you may know,  it’s not always easy to keep fans delighted when there is so much content on Facebook.

Standing out on social media continues to be a challenge, but there are ways to attract the attention you want. One of the best ways is to study what other Pages are doing well. This way, you can better understand how to broaden your social media strategy to appeal to your audience.

Here are five examples of captivating Facebook Pages that never fail to impress.

1. Nutella

Aside from the crazy good hazelnut spread that Nutella is known for, the brand does a remarkable job on their marketing. Much of the video content focuses on adding Nutella to everyday recipes like smoothies and pancakes. The company also interacts with followers by asking questions, sharing updates on their cafes, and making emojis out of Nutella-decorated pancakes.

2. L.L. Bean

A lot of brands sell clothing, but L.L. Bean has managed to be a lifestyle brand. Consumers have learned to associate L.L. Bean’s clothes and accessories with outdoor living. The brand has fully embraced this image, which you will notice on its Facebook Page. Each post is related to adventure or outdoor activities, and fans are encouraged to share their experiences.

3. St. Jude Children’s Research Hospital

St. Jude’s is an organization that relies on volunteers and donations, something that isn’t easy to do. Facebook has served as an excellent medium between the organization and its supporters. St. Jude’s likes to feature personal stories from its young patients. The stories are meant to inspire supporters and demonstrate how their time and financial donations play an integral role in young people’s lives.

4. Starbucks

It’s no surprise that Starbucks makes our list. They were early adopters of Facebook, so they’ve had plenty of time to get comfortable and create a strong community. What Starbucks does best (aside from making us drool over their delicious coffee drinks!) is offer up rich content. Visit their page and you’ll find seasonal products, contests, job openings, and their involvement in the community.

5. Burt’s Bees

Burt’s Bees loves getting feedback from customers. The brand uses Facebook polls to ask for suggestions on flavors, product names, and more. There is also a convenient Coupons tab where customers can save money. We give credit to how well the brand explains its higher prices based on high quality ingredients and sustainable manufacturing processes (believe us, people ask a lot!).

Each day, we’re coming across more and more great Facebook Pages. These five are some of our favorites as we see continued engagement regardless of the season. Hopefully you’ve been inspired to shake things up on your Facebook Page, too!