Are you trying to organically drive your IT company up the search engine’s result page (SERPs)?
For that, developing and deploying a comprehensive SEO strategy is the key to long-term success. Done right, it can help you rank higher, increase brand visibility, and drive sales.
But how do you know if your plan is complete?
Make sure it leverages these four proven SEO techniques.
#1 Start with the User Experience
With each iteration of the algorithm, Google has placed a continued emphasis on creating a good user experience. That means a website must not only satisfy the user’s query by providing valuable content but also foster a seamless on-page experience.
Google’s latest version evaluates a user’s experience with any given webpage via the Core Web Vitals, which include:
- Largest contentful paint (LCP) – The time it takes to render the largest content element. This measure of loading performance should occur within 2.5 seconds.
- First input delay (FID) – The time it takes for the page browser to respond to a user’s interaction. Pages should have an FID of 100 milliseconds or less.
- Cumulative layout shift (CLS) – This measures a page’s visual stability. The recommended threshold is to maintain a CLS of .1 or less.
Regularly monitoring and testing your Web Vital scores is an easy way to ensure that visitors to your site do not have a bad user experience.
#2 Write Content to Satisfy User Intent
An SEO campaign would be incomplete without a fully-fleshed content strategy. That’s because content is the fuel that drives SEO.
But it can’t just be any old content—simply adding keywords to the page is no longer good enough. Rather, it needs to be high-quality, actionable, and relevant to the user. It should be written to the target audience, not the ranking web crawlers.
Ask yourself the following questions:
- Who is your target audience?
- What would a person search when looking for your IT services?
- What are the common pain points?
- What are the trends in the industry?
As you flesh out a content strategy and perform keyword research, start forming content clusters around these key intent pillars.
#3 Target Featured Snippets
At the top of Google search results, you’ll find featured snippets. These provide an immediate answer to the searcher’s general query without forcing them to click on the page. That said, featured snippets have an incredible click-through rate, accounting for 35.1% of all clicks.
But how do you get your content to be selected as the featured snippet?
That starts by optimizing the content to include longer keywords, formatting for readability, and writing in a way that answers likely questions.
#4 Keep Generating Content
Relevance is a key metric in the Google ranking algorithm. Out-of-date articles get downgraded in favor of competitor articles that cover the same subject matter but were written more recently.
So, you should be regularly churning out fresh new content. Additionally, you should consistently review your existing content to identify posts that can be updated and reoptimized to improve their score.
Discover Your SEO Partner
SEO is a long-term strategy that has significant potential to generate lasting ROI. But the success or lack thereof can hinge entirely upon the people running your IT company’s campaign.
Put simply, it’s hard to win at SEO without the right partner.
With Semgeeks, you get access to content creation service experts that can help you advance your SEO strategy using tools like technical SEO, strategic link building, voice search optimization, local SEO, and more.
If you need a geek, let’s talk.
Sources:
Google Support. Core Web Vitals Report. https://support.google.com/webmasters/answer/9205520?hl=en#zippy=%2Coverview-page
Search Engine Watch. Research insights: Role of featured snippets in website traffic boost. https://www.searchenginewatch.com/2020/12/03/research-insights-role-of-featured-snippets-in-website-traffic-boost/
