To succeed in today’s competitive landscape, a business needs to meet its customers wherever they are. And in modern society, that place is their mobile device.
Mobile marketing comprises numerous advertising strategies, from app-based ads like Facebook’s Promoted Posts to location-based marketing that appears on smartphones and tablets based on a user’s proximity to your business.
No matter what you choose, we’ll explore three reasons why mobile marketing is an indispensable digital marketing strategy for your business.
#1 Meet the People Where They Are
Smartphone usage has become a ubiquitous part of American life, so much so that the average consumer spends a third of their waking hours on their mobile device—that’s 4.8 hours per day, 33.6 hours a week, 134.4 hours a month, and 1,612.8 hours a year. And as digital ecosystems and capabilities continue to evolve, these numbers increase annually.
But it’s not just where consumers spend their time, but how they spend it.
The phone is no longer a device used primarily for communication. Now, it’s a web portal that consumers can use to peruse social media, browse the internet, or shop for items. And statistics back this notion:
- 72% of online retail traffic comes from mobile devices
- 63% of organic search engine visits were from a mobile device
- 62% of digital ad spend was devoted to mobile
This data indicates that mobile spending will only become more—and not less—integrated within society as time goes on. Therefore, if mobile marketing is not a central aspect of your advertising strategy, that may be tantamount to fighting a bear blindfolded with your hands tied behind your back.
#2 Please the Google Gods
Google’s mission is to connect searchers with their queries. Every tweak to the algorithm is made to facilitate this hunt. So, when the search engine saw a growing percentage of users favoring mobile, it shifted its posture to reflect a mobile-first ethos.
What’s that mean?
According to developers, it means that “Google predominantly uses the mobile version of the content for indexing and ranking.”
So, if your website and digital marketing materials aren’t mobile-friendly—that is, responsive and easy to browse on a phone—your rankings on search will tank. And the longer this goes on, the lower your business website will rank on the platform.
#3 Influence the Influencers
Social media has quickly become one of the most powerful digital marketing channels at a brand’s disposal. Properly channeled, it can provide myriad benefits, including:
- Building brand awareness
- Establishing your authority in the space
- Fostering a community
- Providing customer service
- Increasing web traffic
- Generating leads
- Driving sales
And that just barely scratches the surface of what’s possible. You can take your marketing strategy to entirely new heights by leveraging the strengths of each specific platform, taking advantage of their unique ad programs, and partnering with influencers.
But all of that’s impossible without a mobile strategy.
Convert Now, or Forever Hold Your Peace
The world has fully embraced mobile—have you? If you’re not already utilizing mobile marketing, your competitors are. And in this case, it pays to be the hare, not the tortoise.
Semgeeks can help you get ahead of the competition—and stay there. As a full-service SEM agency, our team of experts is ready to work with you to craft a compelling mobile marketing strategy.
Are you ready to up your marketing game? Let us help.
Sources:
CNet. Americans spent a third of waking hours on mobile devices in 2021, report finds. https://www.cnet.com/tech/services-and-software/americans-spent-a-third-of-waking-hours-on-mobile-devices-in-2021-report-finds/
Statista. Mobile retail commerce sales as a percentage of retail e-commerce sales worldwide from 2016 to 2021. https://www.statista.com/statistics/806336/mobile-retail-commerce-share-worldwide/
Statista. Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2021. https://www.statista.com/statistics/297137/mobile-share-of-us-organic-search-engine-visits/
Google Developers. Mobile-first indexing best practices. https://developers.google.com/search/mobile-sites/mobile-first-indexing
