Contact pages don’t get nearly the recognition they deserve. Most of the time, contact pages have a simplified form that asks for a person’s name and email. It’s a generic setup that we’ve seen a thousand times, so one more certainly won’t stand out. While these simple contact forms do allow prospects to reach out to you, only the very determined do. People who are on the fence won’t find a general contact page very compelling.
Your contact page is one of the most valuable tools you have. You can make it work for you by giving the page some fresh design elements. Here are six tips to help you optimize your contact page and see more leads come your way!
1. Convince leads why they should convert.
You want visitors to take action, but they’ll probably need some convincing. Wouldn’t you? Provide context on your contact page that addresses any concerns a contact might have. For example, how long does it take to get a response? Where does the information go, and how does it help the onboarding process? And as always, thank people for their time and consideration.
2. Ask for the right information.
It’s important to find balance when determining what questions to ask on a lead form. Ask for too much, and you might scare them away. Ask for too little, and you won’t have enough to qualify the lead. Think strategically. What baseline information must you have?
I recommend asking a couple of questions from the following categories:
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Contact info. Where can the person be reached?
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Business info. What business is the person in?
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Project info. What type of project does the customer want? What are their expectations?
3. Ask specific questions.
Stay away from broad questions that will result in open-ended responses. Ask specific questions and supply answers in a drop-down menu. Radio buttons work well, too. This makes your form easy to fill out and allows you to get a quick understanding of what the contact is looking for.
4. Add social proof to your page.
There is no reason why you can’t have social proof (awards, client logos, reviews) on a contact page. Social proof builds trust and credibility, which reduces friction and prompts users to take the next step. A few client testimonials work best for this space. Add them to the page and remove any doubt that a person might have.
5. Keep your page short.
Your page should be as short as possible without compromising the quality of information. If you need to make it longer to get the scoop on a project, do so. But, when in doubt about adding more fields, opt to keep it short. You don’t want to scare people off, and you can always gather more information later.
6. Test your form.
Always test your contact form to make sure it’s working for you. It’s possible that a long form might work best for your audience and you’ll want to continue with this. By running A/B tests, you can determine what encourages people to get in contact with you.
Your contact page is a true asset to your website. Use it to your advantage and enjoy a greater number of leads and a better qualification process.
