A business must rely upon a steady stream of new customers to keep growing. But finding, targeting, and then persuading potential prospects can be a grueling process—although it becomes a much easier task for brands that successfully leverage inbound lead generation strategies.
The equation is simple—more leads equal more clients, and more clients equal more revenue.
Today, we’ll show you five simple tips you can use to start generating new inbound leads.
#1 Replace Referral Marketing for Word-of-Mouth
Even in a digital world, word-of-mouth remains one of the determining factors in consumer purchase decisions. For that reason, referral marketing provides among the best ROI and conversion rates. In fact, 65% of B2B marketers say that nearly two out of three leads will come from referrals.
Why is that? Two primary factors include:
- Trust – There is an established relationship between the two parties where there are no underlying motivations or conflict of interest.
- Targeted – People only tend to recommend products or services to individuals that will most likely benefit from them.
Knowing this, you should examine your current referral strategy to see whether it needs revamping. Or, if you don’t have one, now’s the time to put it into motion.
#2 Utilize On-Page Optimization To Go Beyond SERPs
For as long as Google rules the roost, search engine optimization (SEO) will continue to be an essential part of any inbound lead generation strategy. While it’s important to increase your site’s visibility on search pages, simply driving traffic isn’t enough—you must also capture and convert consumers.
On-page optimization for lead generation takes basic SEO a step further. It can help persuade visitors to take the next step—whether that’s to sign up for a newsletter, provide contact info, or make a purchase. Steps you might take include:
- Adding forms on highly-trafficked pages
- Making singularly focused landing pages
- Having a clear CTA on each page
- Offering ebooks or white paper downloads
- Providing live chat services
#3 Implement Email Marketing
Email marketing has significant ROI in terms of both lead generation and conversions. For every dollar marketers spend on this channel, they average $36 in return. That’s because it lets you target your desired consumer personas and boosts brand awareness, all of which results in more leads.
Want to increase your email marketing campaign’s efficacy in terms of inbound lead generation? Follow these tips:
- Keep emails clean, concise, and compelling
- Perform lead scoring to continuously optimize
- Make subject lines punchy and attention-grabbing
- Include strong CTAs
- Automate the process
#4 Hold a Giveaway Contest
Promos, contests, and giveaways are an easy way to generate buzz and encourage eager consumers to sign up. People are much more willing to provide their contact information, share a post, refer a friend, or comment if it means they have the chance to win something of value.
Put simply, most consumers respond positively to strong incentives. The tricky part is determining which incentives will be most attractive to your target consumer.
#5 Work with an SEM Marketing Agency
Done properly, lead generation can help build visibility, credibility, and trust between your brand and its prospective customers. Without it, you’ll have a difficult time attracting new customers.
Have you been struggling in your efforts?
The strategies briefly discussed above are just a few of many tactics the Semgeeks team has successfully leveraged in the past to drive new customers to our clients. We can work with you to design a custom plan tailored to your brand, goals, and clientele. Reach out today to get started.
Sources:
Smart Insights. B2B marketing trends for more leads and sales in 2021. https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/b2b-marketing-trends/
Litmus. The ROI of Email Marketing [Infographic]. https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/
