Do you have a big event coming up?
Whether it’s a concert, a wine and music festival, or a product launch, there are dozens of ways to digitally market the event in order to build awareness and drum up sales.
Today, we’ll discuss some of the more impactful strategies you can leverage.
Create a Website for the Event
If you don’t already have one, a website is a must-have for any event. It can contain:
- Information about the event
- A signup page
- Multimedia (if there have been previous iterations)
While a landing page could technically house all of that information, a dedicated website makes it possible to lean into both SEO and PPC strategies to increase visibility. It also serves as the central hub for all of your social media marketing.
Use Event Hashtags
A hashtag may feel gimmicky, but it doesn’t have to be. In fact, hashtags are still a powerful social media tool that companies regularly leverage to increase their visibility and reach on social channels. According to Billetto:
A great hashtag will capture the essence of what your event is about in a short, catchy way. This will: Help you focus while planning your event; instantly tell your guests what they’re in for.
Once you’ve landed on the perfect hashtag, be sure to use it everywhere you can, including your event page, social media channels, and printed materials. Also, encourage event participants to use them as well.
Make Tickets Easy to Buy
If there’s only one way for customers to buy tickets, you may miss out on significant potential revenue streams. Your goal should be to meet would-be attendees wherever they are. Therefore, you need to have as many potential digital ticketing booths as possible, including:
- Your website
- Social media
- Third-party ticketing platforms
Leverage Social Channels
No digital marketing plan for an event is complete without a comprehensive social media strategy. Socials are by far the most powerful tools at your disposal, so you should take advantage of everything they have to offer.
Remember, different channels have different focuses and audiences. So, digital marketing content should be tailored to each specific platform. For instance:
- Instagram can be used for branded teaser images of the event.
- TikTok videos can be used to build hype
- Facebook can can be used to act as the main profile for the event and a secondary homepage-of-sorts.
Utilize Influencers
Having industry influencers promote and attend the event is a fantastic way to reach a broader audience and drive sales. According to Amanda Ponzar, CCO for Community Health Charities:
Even if you can’t offer a speaking role, offer a complimentary pass to attend your event. I’ve been given complimentary VIP or media passes to attend events, and I live tweet up a storm. Plus, I’ve given those same VIP passes to others to attend my events. It doesn’t have to be a celebrity, CEO or household name; micro-influencers who are active with your target audience are extremely valuable and often have highly engaged followers.
By enlisting the right people, even their expected presence can help drive interest in the event, especially if they agree to actively promote it.
Enlist the Services of a Digital Marketing Company in NJ
There are dozens of tactics a company can strategically employ to market an upcoming event. But managing an entire marketing campaign that’s devoted to a specific occasion isn’t easy, especially if this is your first time planning such a day.
Enlisting the help of a content creation company like Semgeeks can make a significant difference. Bolstered by our team of marketing experts, together, we can plan and promote an unforgettable event.
How does the process work? Let’s chat.
Sources:
Billetto. How to Plan an Event. https://billetto.co.uk/l/how-to-plan-an-event
Forbes. Eight Ways To Boost Your Event Attendance. https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/05/eight-ways-to-boost-your-event-attendance/?sh=6694a3d47272
