In the digital world of marketing, search engine optimization (SEO) is integral to any successful strategy. Done right, SEO can increase your brand’s visibility, making it easier to connect with would-be customers.
Here, organic keywords play a fundamental role in driving your SEO strategy.
But what are they, how are they used, and how do you select the right ones?
This quick primer is for you.
What are Organic Keywords?
Organic search traffic is free for any brand. It’s driven by Google’s algorithm, which attempts to pair a user’s search query with intent. Organic keywords are simply the phrases or words a user types in order to find a product or service or answer a question.
Unlike a pay-per-click (PPC) ad campaign, ranking for organic keywords doesn’t cost anything. You simply need to align the content on your website, landing pages, and blog with the keywords your target customers are most likely to type in. As Forbes notes:
“Intent-based keywords, or keywords that drive the user to take the desired action, are suitable for including in a website that wants to drive traffic and capture conversions. Defining those intent-based keywords will differ from business to business. As each audience is different, the keywords that trigger their interest and the need to act will change, as well.”
Being able to capture that organic traffic by utilizing the right keywords allows you to boost the site’s visibility and increase conversions. And here, keyword research becomes critical.
How Do You Find the Right Keywords?
You can’t use keywords properly if you don’t know the keywords that your customers are most likely to type into a search engine. By conducting keyword research, you can identify the most popular search terms that you can then add to new or existing content on your website.
So, how do you find the right keywords? Common strategies include:
- Conducting competitor keyword analysis
- Leveraging Google Analytics
- Using the Google Search Console
- Considering user search intent
It’s important to note that keywords searches are also quicksilver. They may shift with time. This is why you must regularly review your content’s performance—namely, the keywords’ relevance—and continuously optimize.
How To Use Keywords
To derive the most value from organic keywords, you must integrate them throughout your content. But you can’t use blackhat tactics like keyword spamming, which is frowned upon by Google.
Top places to use keywords include:
- Title tags
- Meta descriptions
- Headings and subheadings
- Link anchor text
- Throughout the web copy and blog content
- Images
- URLs
After creating an organic keyword list, you can then take your strategy a step further by finding related keywords and creating keyword clusters.
Getting the Most Out of Organic Keywords with Semgeeks
To properly incorporate organic keywords, it’s essential that you perform both keyword and competitive research to identify the best keywords to litter throughout your content.
But what if you don’t know how to do that or even where to begin?
Enter Semgeeks. As a NJ SEO company, our team can work with you to identify the top keywords. From there, we will help you craft a content strategy built on the principles of SEO. By partnering with us, you can rank higher on organic search, drive more traffic to your site, and increase conversions.
Are you ready to get started? Contact us today!
Sources:
Forbes. Finding The Hottest Keywords For Your Business: 15 Effective Strategies. https://www.forbes.com/sites/forbescommunicationscouncil/2019/10/03/finding-the-hottest-keywords-for-your-business-15-effective-strategies/?sh=65ab7cf94ff8
Google Search Central. Irrelevant Keywords. https://developers.google.com/search/docs/advanced/guidelines/irrelevant-keywords
