Today’s fast-paced, technologically advanced world is nearly impossible to keep up with some days, but that doesn’t mean we can’t try. The thing with a high-tech world is that people demand more. Improved experiences, highly customized solutions and cutting-edge ideas, to name a few.
As an institution, it’s your job to connect with prospective students from a variety of niches and demographics. Sure, you’ve always had to understand the typical college student. But with today’s technology, you can’t just understand the average student profile; you must connect with each student on an individual level.
The National Council for Marketing and Public Relations (NCMPR) is kicking off the spring season with The 2014 National Conference, March 19-21, 2014. The conference will be held in New Orleans, which we felt was perfect considering “Nawlins” is the perfect blend of culture, ethnic food and music. A melting pot of various cultures and lifestyles, the 2014 National Conference is intended to be a melting pot of Big Ideas from colleagues across the country.
Alison and Pete of SEMGeeks will be attending the conference to hear some of these Big Ideas and take part in the breakout sessions, roundtables and keynotes. We are the team that colleges and universities depend on when they want to effectively market to students, so it’s important for us to know which media channels are most efficient.
Some of the things we are most excited to learn about include:
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Boosting enrollment through personalized marketing
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Creating interesting and informational YouTube videos
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Launching effective email marketing campaigns
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Redesigns of college websites
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Social media usage at community colleges
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Updating an old college logo
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Using social media for customer service
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Creating interactive PDFs
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Sending out digital class schedules
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Increasing cooperation between marketing and recruiting departments
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Launching a stellar blog
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Crisis communication
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And so much more!
If your higher institution can benefit from the above changes, you’ll love the fresh ideas that we’ll be returning home with. There are so many advantages to choosing a community college – affordable tuition, local location, community involvement, comprehensive course catalogs – it’s time to connect with a larger demographic and boost enrollment. Stop by our booth and find out how SEMGeeks can help your institution!
