Trace the customer path

Big Data Needs to be Understood

In order for programs to grow, there needs to be proof of concept and verifiable return on investment.

We consult extensively on all major analytical platforms, including setting up the program, analyzing data, and providing reporting. It is our goal to prove that the validity of content is within the direct correlation of your company's end ROI and help you further understand the overall value of a visitor's worth.

Whether you want to boost sales, find more visitors or improve your mobile app, Analytics has the answers and insights you need to improve your business.

Your analytics should go everywhere your customers go. With analytics, we are able to see the full picture across ads, videos, websites, social tools, desktop and mobile devices. That makes it easier to satisfy your current customers and draw new ones in.

Know Your Audience

Analytics allows you to analyze visitor traffic in order to obtain a deeper understanding of the needs of your audience, wherever they are along the path to purchase.

Reach Your Performance Goals

Analytics makes it possible to monitor the performance of your marketing programs on all digital platforms in one location. Your business will have the upper hand as you discover powerful insights into each individual campaign. Learn which campaigns drive the most traffic and sales to optimize your strategy efficiently. Multi-Channel and Attribution Funnels detail how each elements of your campaigns work together so you can accurately interpret the data to understand which elements work the best.

Analytics gives you insights you can turn into real results: from choosing the right benchmarks and content to testing channel and campaign performance. And it's easy to share what you learn with everyone in your organization.

  • Test.
  • Adapt.
  • Succeed.
  • Repeat.

Once you know how well your latest promotion is converting, it's time to act. Start testing!

From marketing plans and ad keywords to the photo on your landing page, Analytics helps you to compare different approaches to see which tactic is the best performer. Make changes, re-measure, and test some more. That's the most efficient way to improve your marketing strategy and achieve your goals for digital performance.

Share valuable insights with your team and everyone else who needs to know.

Analytics lets you customize reports and dashboards to fit the needs of each team. Custom alerts are used to make colleagues aware when there is a major shift in traffic patterns. Break down the barriers that prevent your business from going the extra mile. Analytics allows for you and your team to delve into data-driven truths to strengthen your business model and create a unified strategy.

SEMGeeks Analytics Knowledge Center

Mark Covert
PPC Strategist
Google Analytics for iOS devices has finally arrived! Even though the app has been available for Android devices for quite some time, this is the first release for iOS devices, which means a large audience was missing out on the convenience of the app. The app is compatible with the iPhone, iPad...
Pete Schauer
Marketing Director
The majority of reports in Google Analytics are comprised of data that is automatically collected through the basic Analytics code on your website. But, there are a few areas where you can add additional information to get specific data from your website. One of these areas is Events, which is used...
Mark Covert
PPC Strategist
Everyone tells you to measure your success whether you’re running a PPC campaign or launching a new content marketing strategy. Yes, measuring is good, but it isn’t always black and white. For instance, if you launch a Twitter campaign and see a spike in web traffic, how do you know with certainty...