Is Your Institution's Site Optimized for SEO? If Not, Here's Why it Should Be

Tayllor Gomez-Spillane

Senior SEO Strategist

One of the hardest parts about writing great content is getting it to reach the right people. This is why search engine optimization (SEO) is so important. By including certain words and phrases in a neat and organized structure, you increase the chances that your content will be found by the people who have a need for your service.

Optimizing a website can seem daunting, especially when you’re not versed in this area. Rest assured that it’s something you can start working on today. By partnering up with a digital marketing agency like SEMGeeks, you can see results even sooner! Imagine having all of that great content reaching more prospective students over the next few months.

Why Your College’s Website Needs to be Optimized

Search engine optimization isn’t the easiest thing to define, but you can think of it as being a set of rules. These rules help you organize your web pages in a way that the search engines can understand. This way, when a user searches for something online, the search engines will recommend your website. By following the guidelines for SEO, you also improve the quality of your website by making it faster and easier to enjoy.

Here are the reasons why your college’s website needs to be optimized for SEO.

  • Visibility. Search engine users are most likely to click on one of the top three to five suggestions on the search engine results pages (SERPs). In order to land in a top position, you must follow the best practices for SEO. This improves rankings and helps the search engines index your pages accordingly.

  • User experience. SEO is not just about raising placement on the SERPs but also providing users with a good experience. The happier visitors are, the longer they will stay and the more they will return, increasing traffic and lowering bounce rates.

  • Traffic. Probably the most well-known benefit of optimization is bringing regular traffic to your site. As you follow the proper framework for all published content, you will continue to generate highly targeted traffic.

  • Trust. Users trust the top listings because they trust Google. Seeing your university’s name listed at the top builds credibility and authority.

  • Competition. Every industry has competition, and it can be difficult to stand out. By optimizing your content with certain words, phrases, and locations, you can cut through the noise and reach your audience directly.

How well is your institution’s website optimized? To fully understand your website, you will need to perform a review of your current content. Let SEMGeeks help! We will determine how well your site is optimized and what gaps need to be filled with great content. Call us today for a consultation.

About the Author: Tayllor Gomez-Spillane

Tayllor is an SEO Strategist at SEMGeeks, working with clients from many different industries to achieve authority in the eyes of Google. Tayllor spends her time here at SEMGeeks crafting unique content and optimizing web pages. With a B.S. in Marketing from Rutgers Business School and previous experience in public relations, she knows how to build a brand reputation. In her spare time she enjoys paddle boarding, the beach and watching movies about space.

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