How You Can Use a Digital Marketing Agency to Support Your In-House PPC Efforts

Mark Covert

PPC Strategist

If your company has a valuable in-house PPC team, you may think that talking to an outside digital marketing agency is not necessary. After all, you don’t want to replace your in-house team, so why bother reaching out? Well, we couldn’t agree more (with the first part at least). Just because you work with an ad agency doesn’t mean that you have to replace your in-house team. In fact, both can work seamlessly together to enhance each other’s performance and create new opportunities for your company.

Here are just some of the reasons why a digital marketing company can be helpful to your brand.

  • Your in-house PPC team is probably overworked and can find support and relief from other experts.

  • Outside marketing agencies spend their time keeping up with the trends, so you can be sure that your brand will be utilizing the latest strategies and best practices.

  • Fresh ideas may be needed, and an agency has them.

  • If there is a problem, an agency will create an effective offensive or defensive strategy.

  • An outside digital marketing agency will find a way to take your brand to the next level instead of keeping things consistent.

  • An agency will help your brand take advantage of new opportunities by being armed and ready with the latest tactics.

  • You need opinions that come from outside your company, and an agency can help with this.

  • If there is something new you want to try out - an e-commerce site for instance - an agency will have the tools and resources to get you started.

It’s understandable that some companies may be hesitant to talk with digital marketing agencies, but the fact is that these firms never intend to replace in-house PPC teams, whether they have two people or 20 working on the campaigns. They expect to form a partnership and support in-house efforts to boost the entire brand, not just the digital marketing side.

The best way to get started is to research digital marketing agencies online, see what types of services they offer and what clients have to say about their work ethic. Talk with these agencies to see exactly what they can offer your brand. An agency that will work well with your in-house team is one that asks questions about your current digital marketing approach and presents solutions to bring your brand to the next level.

 

 

About the Author: Mark Covert

Mark has joined the SEM Geeks team as a PPC Strategist in early 2015. Mark graduated from East Stroudsburg University with a Bachelor’s of Science in Sports Management and a minor in Business. Mark started out early on in his career from freelancing web design, which ultimately evolved into marketing clients websites to create a great user experience and the best possible results for both parties. Prior to joining the Geeks, he has worked for DNA marketing, managing several large Fortune 500 paid search clients, while continuing to refine his skills and knowledge within the industry.

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