Certain things are worth getting excited about. Viral Facebook posts are one of them. Unfortunately, they don’t happen too often. It’s far more common to make a Facebook post and see little engagement, usually from the same loyal fans that like, share and comment on your posts. Sigh. It’s time for a change.
Luckily, there are things you can do to make your Facebook posts more shareworthy. The key is to understand these three things:
Why people share content
What type of content people share
Where to find shareable topics
Let’s address these three components so that you can better understand what Facebook posts have viral potential.
Why Do People Share Facebook Content?
People share content for all types of reasons, but it generally boils down to one of these factors:
To inform and influence friends and family
To help others with something in their lives
To show others who they are
To connect with the people sharing the content
To feel more involved in the world
To show their support for a certain cause or issue
That’s a lot of motivations for sharing content, so hopefully you can pinpoint your most important posts to at least one of them. If you can’t, consider re-crafting your message so that it’s more powerful and more likely to be shared.
What Type of Posts Do People Like to Share?
It’s not just the material that makes a difference but also the format. People like to consume content in a variety of ways, so some formats are more appealing than others.
Here are the types of content that people are happiest to share:
Offers, discounts and deals that anyone can benefit form
Tips and tricks on how to do something better
Warnings that could affect anyone
Funny pictures and quotes to lighten the mood
Inspirational quotes to lift people up
Amazing facts, pictures, statistics, etc.
How to Find Topics that are Shareworthy
Finding quality topics to post on your Facebook page is one of the most difficult parts of being an admin. The best advice I can give you is to create a monthly content strategy. Pay attention to special dates, anniversaries and holidays that can be used to drive viral potential for your Facebook posts.
Also, keep an eye on the latest industry trends using Google Trends. This tool lets you explore trending topics in your industry based on dates and locations. You can also look up related topics and search queries. And, if you’re still not seeing any luck, you may need to consider a Facebook takeover that offers a new perspective.
Are you ready to give your Facebook page a facelift? Contact SEMGeeks to learn more about our Facebook marketing services.