Backlinks are incoming links to a website. They are also referred to as incoming links, inbound links, inlinks and inward links. If your business has a website and blog, backlinks are an important piece of the puzzle, as they display other websites that have included links to your posts. Both quality and quantity matter, and the more relevant backlinks you have, the better your site will rank.
Traditionally, incoming links were significant in web navigation, but today they play a vital role in SEO. The more backlinks your site has, the more popular it is. And you know what that means in SEO world: the popular ones get the attention. Modern society may offer extra support to the underdogs, but when it comes to the Internet, you better believe that popularity trumps all.
Not only do backlinks have an impact on how well-liked your website is, but also where your traffic is coming from. Generally, inbound links follow a particular pattern in a cultural, religious or personal sense. When you know your audience, you can better reach out to them.
Okay, so you get it. Backlinks are important. But how do you increase these types of links, especially considering that you can ‘t physically make people link back to your content (well, maybe you can, but that probably won ‘t get you too far.)
There are a few things you can do to increase backlinks to your site, but you will have to be patient, especially if you have a new blog. For starters, get your blog out there. When you read other blogs that relate to yours, leave a short blurb in the comment section that includes your URL. If you have multiple websites, write about them on your main blog. Use good keywords, write press releases for added exposure and share your content on social media sites like Twitter and StumbleUpon.
Now, you can deliberate, plot and scheme all you want, but at the end of the day, it ‘s interesting, unique and high-quality content that will win others over. You want to deliver information that is worth sharing, so strive for content that is relevant, engaging and well-written. Finally, make yourself an authority on the subject so that readers have an immediate sense of trust in the product, service and information your company provides.