The Super Bowl marks the last football game of the season – a matchup between the best of the best. Of course, people tune into the Super Bowl for more than great football. This unofficial holiday comes at a time when we could all use a boost. It’s the middle of winter, the holidays are over, and spring break is still light years away.
Aside from Thanksgiving, more food is eaten on Super Bowl Sunday than any other holiday. (Case in point. Americans were estimated to eat 1.33 billion chicken wings and order 12.5 million pizzas for Super Bowl LII.) And, the last game of the season comes with an amazing halftime show and dozens of funny, inspiring, and heartfelt commercials.
Speaking of commercials, do you know what the going rate is for a 30-second slot? In 1967, a 30-second Super Bowl commercial cost $37,500. In 1994, this number jumped to $900,000. In 2015, the price had increased to $4.5 million. Advertisers justify this cost because they know the commercial will be shown to millions of people. With such high stakes, brands must be clever and memorable.
The Five Best
Each year, there are some commercials that do a great job of standing out. Let’s look at our top five favorite Super Bowl LII commercials and why we love them.
1. Amazon, “Alexa Loses Her Voice”
Alexa is a staple in many homes and offices, so this commercial is extremely relatable. What would happen if Alexa lost her voice? How would we cope? The ad brings in an outstanding group of cameos including Rebel Wilson, Chef Ramsey, and Cardi B, who all have strong responses compared to the mild-mannered Alexa.
2. Tide, “It’s a Tide Ad”
There are two things that make this ad spectacular. First, it’s the perfect spoof of traditional Super Bowl advertisements that we watch year after year. Funny or inspiring, they’re still predictable (as this commercial proves). Second is David Harbour, Stranger Things actor. He rocks this role and reminds us that clean clothes = Tide.
3. NFL, Touchdown Celebrations to Come
Who knew that football players could be so graceful on their feet? This commercial features Eli Manning and Odell Beckham, Jr. dancing to (I’ve Had) The Time of My Life from Dirty Dancing. Viewers may be sad that another football season has come to an end, but this is just the beginning of a new season for athletes. Is it possible we might see some of these dance moves during training camp?!
4. Febreze, “The Only Man Whose Bleep Don’t Stink”
Meet Dave. He’s the only guy in the world whose bleep don’t stink. Sure, the commercial may be a tad on the corny side, but we have to admit that promoting air fresheners isn’t the easiest thing to do. Febreze does an excellent job using storytelling and everyday people to show the importance of keeping a clean-smelling bathroom. Unless you’re friends with Dave, you need Febreze.
5. Doritos and Mountain Dew, “Doritos Blaze vs. Mountain Dew Ice”
This commercial was expertly casted. It stars Peter Dinklage from Game of Thrones and Morgan Freeman throwing down a rap battle. Dinklage sings Busta Rhymes’ Look at Me Now while Freeman harmonizes to Missy Elliot’s Get Your Freak On – two songs that aren’t messing around. Both do an impressive job lip syncing, and the fire and ice graphics are enthralling.
That sums up our top five commercials, though there were plenty that caught our eye. Which ones stood out to you this Super Bowl?