“About Me” and “About Us” pages are some of the most important pages on your website. Ironically, they are also some of the most overlooked pages. It’s a new year, so why not dig this page out, dust it off, and give it the attention it deserves?
Why “About Me” Pages Matter
When a prospective customer wants to know more about your business, where do they go? Your “About Me” page. This page tells the story of your business. Who are you? What do you do? Why should customers choose your brand over another?
If you use your “About Me” page to talk about your products and services, you’re selling yourself short. Your products and services get the spotlight through the rest of your website. Use your “About Me” page to tell customers who you are and why you do what you do.
Below are a few tips to help you rework your “About Me” page. New year, new you. Enjoy!
Tell a Story
The brilliant thing about your “About Me” page is that you don’t need to hire anyone to write it. This page describes the backbone of your business, and no one knows that better than you. Tell your story using descriptive copy, emotional words, and beautiful graphics.
Stories are memorable. Think about some of the most important details of your narrative that your audience will find meaningful. The backstory should provide context for your brand and why you do what you do. People like good stories, and telling one will help your brand stick.
Show Your Human Side
An “About Us” page is your opportunity to show your brand’s human side. People trust real human beings over automated messages and appreciate when brands are honest. Sounding too professional or proper can come across as being stale or fake.
When crafting content for your “About Me” page, think about how you would talk to a friend about your business. Maybe you invented your product because you struggled with the same problems as them. Use a friendly, conversational tone to explain your mission and how you plan to improve your customers’ lives. We’re all human after all, so be a good one.
Make it Easy to Skim
Most people skim over content and take in the most important parts. The same is true on your “About Me” page. Follow the same good content practices on this page as you do your other web pages.
Write in short sentences, including 3-4 sentences in each paragraph. Use headings and subheadings where necessary, and insert visuals to support your content. Help visitors digest the most important parts of your content in a quick and effective manner.
Be Honest and Humble
Consider a visitor who is meeting your brand for the first time. What would impress them more – your ability to use big words or a humble experience that led you to helping others?
To support your honesty and humbleness, talk about your ups and downs as a company and thank those who have made a difference. Let customers know that they are the key to your success. People are more likely to invest in a brand when they know they are part of something bigger.
Now that we’re jumping into a new year, it’s time to give your website a few updates that will set you apart from your competitors. Consumers continue to trust and value businesses that are open, honest, and genuine, so give your “About Me” page a fresh look to make sure you’re meeting these goals.