Most small businesses and B2Bs are doing content marketing, but very few are seeing results. Of all the businesses that use content marketing, less than half feel that their efforts are effective. Content marketing is vital but you don’t want to keep making the same mistakes. Fortunately, you don’t have to. You have a little friend called artificial intelligence that can change things for the better.
Already, AI Can Write Content (and it sounds pretty good!)
There’s a good chance that some of the content you’ve read online was crafted by bots. Associated Press uses AI to create articles on sports and finance. Engadget created a Blogbot that wrote a tech announcement. These are just a couple examples of how big names are using artificial intelligence to produce content.
The trouble with AI is that it’s limiting. It’s not exactly creative, and sometimes, it can be choppy or incoherent. This doesn’t mean that AI isn’t useful, however. It can be used to generate content, dig up facts and numbers, and examine trends. Then, writers can add their own creative touch to make the content sound more human and natural.
AI is an Asset to Smart Content
Smart content changes based on the reader’s behaviors. In order to make smart content, well, smart, it needs artificial intelligence. AI-enabled tools are capable of examining trends and telling you what each of your readers is interested in. This allows you to create content that matches the needs of your target audience while also making predictive recommendations. This way, content will not only be high in quality but also more personalized and relevant.
Get Your Content into the Right Hands with AI
Another area that AI can help with is your content distribution strategy. When you create content with personalized offers, your next step is to share it at the right time and in the right places. An intelligent system will help you create a holistic content distribution strategy that includes the perfect balance of frequency, volume and recirculation. As more data is collected, an intelligent system will tell you which channels are most effective. You can then shift your attention to these channels and continue testing and optimizing your content.
Artificial intelligence will change the future of content marketing. It already is. But it won’t replace the writers that we’ve long depended on for epic content. Instead, it will work alongside them to automate more unique, personalized pieces that leave ample room for personal charm.
