By now, you know that UX stands for User Experience, but do you really know what this term means? Even after all these years, UX is an area that is still highly misunderstood. Many people have a hard time even explaining what a UX designer does. If you fall into this category, don’t be embarrassed! We all have a lot to learn about UX.
Let’s addresses seven common UX myths and why they can be easily debunked.
Myth #1. Mobile users are easily distracted.
When designing for a mobile audience, most people envision users that are on the go. This is accurate, but not in the way you might think. Mobile users are typically no more distracted than the rest of us. When designing for mobile, don’t limit yourself to a busy person running to the train. Imagine people sitting at home and using the device that’s closest to them.
Myth #2. UX design is all about usability.
UX design does include usability, but it’s much more than that. UX design helps users accomplish their goals while also delivering a meaningful experience. These interactions are what allow users to fully immerse themselves in the design and form positive associations with the brand.
Myth #3. UX design is about making a website look good.
People can’t help but worry most about the aesthetics of a website. However, UX design is more about how a website functions – not looks. First and foremost, your website should help users solve their problems. If that requires you to cut down on visuals, icons and fancy fonts, so be it. You can always tweak colors, fonts and visuals once the UX is in place.
Myth #4. Use stock photos to reinforce your message.
Believe it or not, stock photos and other decorative elements rarely add value to the user experience. In fact, they can be downright annoying. When adding visuals, stick to informational imagery that supports your message. Visual noise should be avoided.
Myth #5. Usability testing wastes time and money.
Usability testing can be successfully completed on a tight budget. In fact, you can use paper prototype tests to get the results you need. Most testing can be achieved with five users, which works well if you’re having trouble finding participants.
Myth #6. People make rational purchase decisions.
You might think that online shoppers are more rational than those shopping in the stores, but this isn’t exactly true. Most purchase decisions are driven by emotion than logical thinking. Effective designers understand this irrational thinking and how it affects their customers’ purchase decisions.
Myth #7. The homepage is most important.
No longer is the homepage the most important page. Many web designers still spend the most time here, but the truth is that your users may never see this page. Users want specific information that relates to their needs, not generic homepages that can slow down their research.
Aren’t you happy these seven UX myths have been debunked? When you give attention towards UX and deliver a positive experience at every touchpoint, you enhance customer satisfaction and brand loyalty.