Twitter Marketing

Twitter marketing is one of the easiest ways to engage with customers and remain in contact with them while keeping your brand fresh in their minds. Similar to Facebook, Twitter allows for promotional ads and sponsored tweets that are brought to the forefront of a user's Twitter timeline.

Here are some of the benefits of marketing through Twitter:

  • Builds relationships
  • Promotes brand
  • Engages customers
  • Increases follower count
  • Geo-targets specific audiences
  • Tracks what people are saying about your brand
  • Allows for the posting URLs to websites, blogs and other relevant web pages

With Twitter, it’s more about making consumers aware of your brand and its updated products, which can be done through creative and promoted tweets and hashtags.

Hashtagging a term or phrase allows other users to search for tweets regarding that subject, which allows businesses to center their Twitter marketing campaigns around relevant hashtag topics.

Twitter has made it easier than ever to launch a marketing campaign on its social media platform with Twitter ads, which allows for keyword targeting and negative keyword match to help pinpoint Twitter marketing campaigns.