What Makes A Great Infographic?

Paul Schetelich

Lead Designer

Infographics are magical pieces of content. Since the brain prefers to learn information in a visual manner, infographics are more appealing and better remembered than plain text alone. Research shows that 90% of the information we remember is based on visual impact, and businesses that use visual content like infographics see more traffic and higher engagement rates than those who don’t.

In an online world where billions of content, millions of tweets and millions of videos are created on a daily basis, you need creative ways to make your brand stand out. An infographic is one of them. But do you know what makes a great infographic? Don’t worry, we have some helpful tips for you!

Targeted Audience

As with any piece of content, you need to write your infographic for a particular audience. Think about your average customer and what their likes and dislikes are, what type of tone works best for them and how they like information organized. When you create an infographic that aligns with your audience, they’ll be more likely to read it, remember it and share it.

Creative Theme

Each infographic has a theme of its own. While you’re free to choose whichever theme you’d like, there are a few things to keep in mind. First, the theme should correlate with your brand. Choose colors, font, messaging and so forth that aligns with the rest of your brand. Otherwise, it’s doomed to be lost in the sea of infographics. Second, choose topics that are important to your brand. Don’t just churn out information that is interesting yet fails to match your business’ goals.

Interesting Data

Choosing the data for your infographic isn’t as easy as it looks. The data should support the topic of the infographic and be interesting to your readers. Focus on facts and figures that back up your case and prove to your audience that your product or service can be helpful in their life. If you sell organic foods, an infographic about the benefits of organic foods would be right on target.

Compelling Graphics

No infographic - or any piece of content for that matter - is complete without some amazing graphics. Infographics are highly visual, so the images must be great. Steer clear of using stock images as this will make your content look lazy. You may have to outsource your infographic to a marketing company to help achieve a high-end, professional design. It’s worth the investment - just imagine how many times this one piece of content can be shared!

Valuable Content

Not only are images critical on an infographic but also the content. The copy may be short and direct, but each word counts. Rather than focusing on lengthy descriptions, you need to think in terms of powerful headlines that will grab your reader's attention. You could ask a question, create a how-to headline or discuss the importance of something.

Support the headline with simple, concise facts and figures. The appeal to infographics is that they can be easily scanned, so think about what bits of information you want readers to be able to grasp just by looking at the infographic.

Seamless Design

Once you have your images, content and theme in place, you can start putting the infographic together. It’s exciting to watch everything come together in harmony! But there are a few design elements you should keep in mind as you arrange the pieces of your content. To start, your infographic should be pieced together in sections so that it’s easy to read and flows seamlessly - like a story.

Here are a few more design elements to think about.

  • Don’t use too many colors. This will be distracting for readers, and they may bounce off the page.

  • Keep the graphics simple. They should represent your brand but shouldn’t be too flashy or busy.

  • Match up the visuals with the data. If you’re talking about the benefits of organic fruits, insert a picture of a fruit, not a vegetable.

  • Stay true to your brand. Your infographic should be an extension of your brand and your other pieces of content, not a separate piece floating in online space.

  • Be original. Don’t use the same old facts that everyone knows about. Avoid being repetitive. The best way to get your content shared is by offering new and compelling information.

Share Your Work

Once you have your infographic created, it’s time to share it with the world. This is one piece of work that is meant to be shared with as many people as possible, so don’t be shy. Post it on your social media profiles, include a link in your monthly newsletter and write a blog post about it.

As more people see your infographic and find it valuable, they will share it with others, and your content has the potential to become viral. It’s amazing that one piece of content has the ability to enhance brand awareness, drive traffic to your site, increase conversions and boost SEO.

Conclusion

Infographics are visually appealing and have the potential to go viral, taking your brand to another level. But in order to reach this point, you must put in the time and effort to make your infographic worth the read - and the share. A marketing company can help you reach your goals, but it may also take a few test runs to figure out what works best for your audience. The good news: strong visuals and compelling copy = success.

About the Author: Paul Schetelich

Since the days of sidewalk chalk and finger paints, Paul has been creatively crafting the art of design. With a B.A. in Graphic Design from Monmouth University and a Masters from the Califano School of Art - Paul quickly moved up the ranks at SEMGeeks from Junior Designer to the Lead Designer. With 4+ years of experience in web design Paul is ready to conquer the digital atmosphere.

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