Using Contests and Giveaways on Facebook to Make Your Page Go Viral

Creating contests and giveaways on your Facebook page is a great way to connect with your consumers. The greatest advantage of Facebook marketing is that it can help you to create loyalty with your customers. In turn, this is going to put more money in your pocket, but only if you get your page in front of a lot of Facebook users. So, what is the best way to use these contests and giveaways to make your page go viral?

If you are serious about going viral with your Facebook page, you have to get serious about your giveaways. Some of the companies who have been the most successful with Facebook marketing give something of value away to one fan a week. By doing a weekly giveaway, you are giving each one of your fans hope that they stand a chance of winning as long as they stay in touch with your business. Along with this, the fan that does win is most likely to share your page via their newsfeed to announce their own success.

Should you decide to hold a contest on your Facebook page, keep things more simple for your target market. Do not ask too much of your fans to enter. A simple entry form should be all that is needed. You also have to consider what you are giving to the prize winner. If you are giving away a large prize, such as a vacation or car, consider the length of time you want the contest to run. You want to get as many people to enter as possible, so you would want to delay the end date for a month or more. For smaller prizes and more frequent contests, the end date can be much shorter in time.

One of the main problems that can occur with this type of marketing is failure to follow through. Social media marketing can be time consuming, especially for a business owner that is inexperienced with social networking. They key is to schedule your Facebook time into your normal daily tasks and give it top priority as your page could go viral very quickly.

Unfortunately, many companies are not taking advantage of Facebook marketing and what it has to offer. A social marketing company could easily get your Facebook page up and running and help you to create some great giveaways and contests. The fact is that investing your advertising in the services of a social marketing company could just be the change your business needs in order to experience a major growth spurt.

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