Using Color Contrast for Improved Usability

Nicole Krosnowski

Senior Designer

Can you imagine a website without color? Neither can we! Color is what makes websites attractive and engaging. The more stunning the color, the more brilliant the website.

Even though color is a key component of web design, it must be applied with purpose. Color improves the user experience by helping visitors navigate your site and find the information they’re looking for. To thoughtfully apply texture, all you need is a basic understanding of good color design.

In this post, we are going to discuss how using color contrast can improve the usability of your site. Let’s dig in!

Organize Content Based on Topic

One of the biggest challenges to user design is helping customers find the content they want. Sites that are updated often with new content are particularly challenging because there is so much to sift through. Fortunately, the user experience can be greatly improved with the use of color.

If you look at news sites such as USA Today, you’ll notice that the categories are marked by different colors. Quickly and efficiently, users are able to jump to the category that interests them and find related content directly on the homepage. The colors used stand out from the backgrounds and include blue, orange, green, and red.

Create a Visual Hierarchy

Not only can you use color to separate categories on your website but also to create a visual hierarchy. Users aren’t always sure where to start their experience. Applying color helps them focus on the most important aspects of your website so that the content makes sense. It’s best to use primary colors - blue, red, and yellow - and secondary colors for interactive elements.

Streamline the Search Results

If users can’t find what they came for, they will use your search feature to get specific results. The problem with the search results page is that it returns a lot of information that can be difficult to sort through. This can lead to users feeling overwhelmed. A splash of color can help users make sense of the data without having to bounce around from one page to the next.

For example, Yelp’s search feature uses color to help users sort through the information. The name of the service is in blue, its rating is in red, and its ad status is in orange. Tripadvisor also does a good job incorporating color so that important pieces of information stand out such as reviews, prices, and special promotions.

In the end, it’s important to use color for more than aesthetics. Color makes a difference in how users feel and behave when they visit your website. By strategically applying color, you can deliver the very best user experience.

 
About the Author: Nicole Krosnowski

Nicole is a Designer at SEMGeeks. She is a Jersey girl who loves to “go down the shore” and spend her time at the beach. Nicole is a creative thinker, fueled by iced coffee and innovation. She loves to stay up to date with the latest trends in fashion and technology and uses this as design inspiration. With experience in web design, digital design and advertising, she approaches each project with a designer’s careful eye and a marketer’s strategic thought process.

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