SEO: How to Panda-Proof Your Website

Adrianna Mieras

Senior SEO Strategist

For webmasters who have been hit by Google Panda, it’s normal to feel frustrated and angry about the damaging effects. Panda targets low-quality content and poor engagement, but the criteria for evaluating websites isn’t quite so black and white. In fact, many websites sit in a gray area where they don’t know how close they are to recovery, and they don’t know how the next update will affect them. Thankfully, there are things you can do to get yourself out of this area and into a place of happy. Yes, life goes on after Panda.

According to SearchEngineWatch.com, some businesses have seen their traffic drop from 60 to 70 percent overnight after a Panda update. If you depend on Google as a core source of revenue, you can’t just look the other way with a significant traffic decrease. This is why it’s so important to do a full recovery instead of just pinpointing a few trouble areas. A website that is panda-proofed will only requires a few minor tweaks, if any, with each passing update.

Here are some effective strategies for Panda-proofing your website.

  • Have an SEO audit completed. This audit will identify problematic areas that need fixing. A strong SEO strategy is key to surviving both Panda and Penguin updates.

  • Build a better website. You can fix SEO, but this will only get you so far. Instead, you must work toward creating a better website that includes engagement, great content, organization and simple navigation.

  • Prioritize changes that need to be made. You don’t have to make every change at once, but you should be actively working toward this goal. Since Google rolls out Panda updates regularly (even though they won’t confirm this), you must make changes to your site quickly and efficiently. An SEO company can help determine which changes should be made first.

  • Continue with your goals to build a better website. You can’t just make the recommended changes, sit back and put your feet up. Panda is all about recognizing the best websites, so continue contributing relevant content and getting people engaged in your brand through social media.

Panda-proofing your website isn’t rocket science, but it does take careful precision and diligence on your part. The objective is to have a truly good website that doesn’t get hammered by Panda updates and doesn’t slip through the cracks in search engines. If Panda is the driving force to get you there, so then be it. After all, isn’t a killer website what all webmasters want?

About the Author: Adrianna Mieras

Adrianna is an SEO Strategist at SEMGeeks. She holds a BA in Communication Studies with a concentration in Digital Communication, Information and Media from Rutgers University. She takes pride in her work and thrives off of "position one" success. Born and raised at the Jersey Shore, Adrianna spends her free time riding her bike along the beach and swimming in the ocean. She has a passion for people, places and new experiences. It is rare to find her without a smile on her face.

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