Reddit Ads: How the Platform has Evolved

Matthew Smokowski

Lead PPC Strategist

More than 1.3 billion people use Reddit, an online website for viral content, AMAs (ask me anything) and open forums. With six percent of internet users in the U.S. using Reddit in their spare time, it would be foolish not to consider it as part of your online advertising strategy. Thanks to recently added updates, advertising on Reddit is easier than ever before.

Let’s discuss why you should advertise on Reddit, the types of ads available and the features that have been added with the latest relaunch.

Why Advertise on Reddit

We already pointed out how many people use Reddit to ask questions, talk in forums and discover trending content. It’s almost certain that at least some of your audience is here. Let’s explore a few more reasons why this affordable, user-friendly advertising platform is worth checking out.

  • Audience targeting. Most social media sites let you target people with certain interests, but Reddit goes beyond this. Because Reddit’s users are in subreddit groups, it’s possible to reach those with highly specific interests.

  • Deeper relationships. Reddit is arguably the world’s largest online community. It is built for users who want to share their knowledge and gain new perspectives from others. By being a part of Reddit, you can develop deeper relationships with your audience and serve as a trustworthy, helpful member of the community.

  • Self-serve platform. It’s not difficult to use Reddit’s ads. The self-serve tools allow you to upload a photo or company logo, write copy and add a link. That’s it! Earlier this year, Reddit updated its self-serve interface to make it more user-friendly and easier on the eyes.

Types of Reddit Ads

Reddit’s ads are easy to use and understand. Here are the options you have.

  • Promoted posts. Promoted posts have a light blue background and a “promoted” label. You can add a link that directs users to an external page such as your website. Or, you can include a link that brings users to another Reddit page to learn more about your products.

  • Display ads. Displays ads are like traditional banner ads. They aren’t cheap, though. Prices start at $30,000 and go up from there. If you are interested in one of these ads (they are highly effective), you need to contact Reddit’s sales team.

Recent Updates Make Reddit Ads Even Easier

Earlier this year, Reddit made a few game-changing adjustments to its platform. First, the company no longer requires advertisers to pre-pay for the ads. Advertisers will be billed for the ads purchased, which is far better than having to pay out more or be reimbursed.

Second, Reddit now allows there to be more than one creative per campaign. Simply create the campaign and add the creatives! Lastly, there is improved reporting so users can track key metrics such as spend, impression, CTR, conversions and more from the dates of their choice.

Reddit’s ad platform has evolved tremendously over the years, and it’s certainly worth checking out. With its affordable self-serve program, conversion tracking tools and targeting features, you can get your brand noticed and become a helpful member of the Reddit community!

 

About the Author: Matthew Smokowski

Matt is a PPC Strategist for SEMGeeks. He has a background in English and Creative writing and experience managing PPC campaigns for popular local businesses. He excels at creating creative ad copy, landing page content, and progressive PPC strategy. Matt has become the resident Amazon and Instagram Marketing Expert.

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