Here's Why You Should Export Your Facebook Insights

Pete Schauer

Marketing Director

Facebook Insights tells you a lot about how your pages and posts are performing. But, did you know that by exporting this data, you can learn even more about your Facebook community? With the appropriate information in your hands, you can make strategic, data-driven decisions.

The next time you’re reviewing Facebook Insights, consider the benefits you could enjoy by exporting your data. Let’s look at a few examples.

Learn When Your Audience is Online

When looking at Facebook Insights, you can see when your fans were online over the past seven days. If you want to know how your audience’s schedules have changed throughout the seasons, you’ll need to export the data. When you do this, click on the last tab, daily liked and online. Use this information to determine the true organic reach of your posts plus the best times to post based on factors such as season or day of the week.

Discover Your Best Performing Posts

You can use reach or engagement rate to measure how effective your posts are. If you want to go back and look at posts that are older than one week, it’s tedious to do so. Fortunately, exporting data from Facebook Insights allows you to view performance on your last 500 posts! To better understand which posts worked in your favor, sort the appropriate spreadsheet columns and filter your results.

Avoid Repeating Past Mistakes

Some posts have high engagement rates but others do not. In fact, some posts make a user more likely to unfollow, hide, or even report you. It’s important to know which posts, if any, rub people the wrong way because you’ll want to avoid repeating the same mistakes in the future. Download the Facebook Post Insights export and view the lifetime negative feedback from users. Filter these results based on highest to lowest to see which posts get poor responses.

Know Your True Reach

Not all Facebook users log in every day. About 66% of people do, and depending on your audience, this number could be less or more. So, if you post something and you don’t get a lot of engagement, it could be that your audience isn’t there. To know for sure, use the Facebook Post Insights export to tell how many of your fans were logged in on any specific date. Look for the daily count of fans online column and this will tell you what your potential reach is.

Facebook Insights delivers countless information to use at your disposal. Many marketers get accustomed to viewing their seven day reports, but there is so much more to be discovered! By exporting your data, you will have a significantly better understanding of your audience, when they are online and the types of posts they like best.

About the Author: Pete Schauer

Born and raised at the Jersey Shore, Pete Schauer is the Marketing Director at SEMGeeks. He holds a M.A. in Digital Communications from William Paterson University and has 8+ years in the digital space with companies such as Bleacher Report and Social Media Today in addition to SEMGeeks. His background includes creative and professional writing as well as strategic digital marketing communications and management.

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