All In The Strategy

Chris Delany

Partner

Create A Better Digital Marketing Strategy Today

Your digital market strategy is everything. We are living in a world with more competition than ever before. If you don’t have a clear strategy, you are going to struggle, regardless of what sort of business you are. Your success is all in your strategy.

Today we are going to show you some of the points you need to address in order to create a better digital marketing strategy today.

Go Mobile First

Did you know that one of the top SEO trends of 2016 is how strong mobile now is in the rankings?

To show this, Google recently released its new search algorithm. This gives priority to sites that are mobile-friendly, and sites that aren’t mobile-friendly are going to find themselves being penalized.

The shift has come up so strong that it’s now necessary to flip how you take into account mobile on its head. Instead of targeting mobile separately, you should consider making it the center of what you’re doing. There’s a mobile learning curve you have to endure, but once you get how it works and how best to take advantage of it, you are best placed to meet your goals.

Like it or not, we live in a mobile world. Most people are browsing on their mobiles, as opposed to desktops. Think about yourself, what device do you spend the most time using? More than likely, if you’re like us, it’s your smartphone or iPad.

Check and make sure that you are doing what Google wants with their mobile-friendly test.

Stop Creating Barriers for Customers

Customers are getting hit with content on a regular basis. Attention spans have gone down, so if you are not grabbing the attentions of customers within seconds, they are going to look elsewhere. If you want to attract customers, take out anything that might annoy them.

Again, ask yourself what makes you leave a website when you are searching for something? Is it because the site is too slow or maybe it’s hard to navigate.

Remove or combine any unnecessary steps to make the process smoother. Better yet, ask your customers what they hate and what frustrates them. Too many companies spend their time trying to figure out what customers want when all they had to do was ask them.

Most customers will love the fact that you engaged with them to find out what they are doing and what they would like to change.

Engagement Should Be Clear and Easy

It goes without saying that it should be easy to connect with your brand. It doesn’t matter what niche you are in or what the purpose of your activities are. It should be simple to engage with your brand. Furthermore, your visitors should know exactly what you want from them.

Your landing pages should give them exactly what they expect and the experience they wanted to receive. If anything, you should under promise and over deliver.

Nothing chases customers away like their expectations not being met.

How are You Actually Making Money?

Entrepreneurs and small businesses are guilty of getting swept up with their ideas. They create a great digital marketing budget only to forget to state how they are going to make money. As much as you love your idea, the fact is that business is about making money.

We live in a world where business success is based on what you earn. If you want to survive your first year as an entrepreneur, this should be the main part of your digital marketing strategy. You have to know where your success is going to come from, and whether you are likely to turn a profit or not.

Conclusion – Digital Marketing Strategies Are Fluid

Just because you have a strategy doesn’t mean that you have to stick to it all the way through the year. Things change all the time and smart companies know that their strategy is constantly changing and evolving.

Review your strategy every so often to make sure that it reflects the here and now.

 
About the Author: Chris Delany
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