The Advantages of Spring Admission

Mark Covert

PPC Strategist

Traditionally, a student will start their higher education experience in the fall, along with hundreds or thousands of other students. Yet the factors that surround today’s universities are changing in more ways than one, and admission time is a perfect example.

Spring Admission: Why it May be the Better Option for Some Students

A decade ago, it may not have been practical to start college in the spring. A student would not graduate on time, and they would miss out on the initial experience of bonding with their peers. Today’s situation is a bit different. With a recession not far behind us, students are more selective about the school they choose and are staying closer to home.

Also, according to a report by the National Student Clearinghouse Research Center, only 54% of students graduate in six years. Thanks to innovative mentorship programs and flexible scheduling options, some students are making the choice to apply for enrollment in the spring.

Whether you’re looking to boost spring admits or accommodate students wanting to enroll for the spring semester, there are clear advantages to relay to prospective students.

Benefits for Spring Admits

Smooth Transition - Instead of having to muddle your way through hundreds or thousands of new students, spring admits have a pretty uneventful transition. For some students, this benefit eases up the pressure of enrolling in a university.

Increased Staff Support - Since most students have settled into the routine, there is additional staff that can assist a spring admit. Students with distinct needs will benefit most from the extra help.

Mentorship/Orientation Programs - Don’t just accept spring admits; embrace them with a mentorship program. Some colleges already have these types of programs in place that allow spring admits to take part in the college experience by attending campus activities and even living on campus. The goal is to make students feel right at home no matter when they are enrolled in the university.

On-Time Graduation - One of the drawbacks to starting college late is that the student doesn’t graduate on time. Through a comprehensive mentorship program, consider ways to make an on-time graduation possible. Also think about how your university can offer more general education courses in the spring.  

There is no general profile for today’s college student. Students come from all parts of the world, with various academic backgrounds and skill levels. If your university wants to reach out to the most students possible while providing them with a seamless transition, a solid spring admission marketing strategy will help fulfill this goal.

 

About the Author: Mark Covert

Mark has joined the SEM Geeks team as a PPC Strategist in early 2015. Mark graduated from East Stroudsburg University with a Bachelor’s of Science in Sports Management and a minor in Business. Mark started out early on in his career from freelancing web design, which ultimately evolved into marketing clients websites to create a great user experience and the best possible results for both parties. Prior to joining the Geeks, he has worked for DNA marketing, managing several large Fortune 500 paid search clients, while continuing to refine his skills and knowledge within the industry.

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