5 Facts of Snapchat Marketing for Higher Education

Chris Delany

Partner

I am sure that it is old news to you that Snapchat is a rising phenomenon among young adults, but did you know many colleges across America are taking advantage of this vertical video and picture sharing software to:

  • Recruit new attendees

  • Inform current students of events and campus news

  • Host real-time happenings such as on-campus scavenger hunts

The Facts

  1. Snapchat is the best way to reach 13 to 34 year-olds.

  2. People are 9x more likely to watch Snapchat ads in full because they do not need to rotate their phone.

  3. 69% of college students said they would be more inclined to open a snapchat picture from a brand.

  4. 67% if college students would most want to receive discounts or promotions from brands on snapchat.

  5. 58% of college students would be most likely to purchase a brand’s product or service if they were sent a coupon on snapchat.

Back to the basics

Snapchat is a vertical video and picture sharing app. These pictures and videos can be viewed for a maximum of 10 seconds before disappearing forever. In a newer feature, users can post a Snapchat Story that can be viewed an unlimited amount of times by followers in a 24 hour span. Even more recently, Snapchat has released a Live Story program as well as a Discover Channel. Live Stories are told from a community perspective. They are formulated through a stream of Snaps submitted by users in the same event location and opt-in to contributing to the story. The Discover Channel is an easy way to explore editorial stories through exclusive channels by publishers such as Vice, Buzzfeed and National Geographic. These channels refresh and filter through new content every 24 hours. Geofilters are also becoming increasingly popular among Snapchat users as users can add their location to the picture or video with a quick swipe of the finger. Other features include: doodling, including text and emojis and various filters including colors and special effects.

A Common misconception

The Sumpto poll found that only 2% of college students are using Snapchat primarily for sexting in contrast to popular belief that this is why most Snapchat users use the app. In actuality, it was found that Snapchat users mainly use the app for creativity, keeping in touch and because it is easier than texting.

Sounds great... Now what?

Leave it to SEMGeeks to create a marketing strategy based upon your target demographic and goals. With our help, your institution can capture the essential interest and recognition of the desired prospects you are aiming to convert into students.

Contact Us to learn how to start increasing your enrollment with Snapchat!

 

About the Author: Chris Delany
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