Blog: Where you can learn from us.

Nicole Krosnowski
Senior Designer
The quality of your website largely influences the success of your online business. This is understandable, considering that your website is your digital storefront. You wouldn’t care to shop at a store that looked unkempt and unwelcoming, and the same is true for your online shoppers. If your...
Nicole Krosnowski
Senior Designer
Helvetica is no stranger to the design world. It’s clear, legible, and safe, which makes it a great choice for designers and readers alike. But if you want to give your designs a little something extra - something like Helvetica, but not quite Helvetica - you’ve come to the right place. Thousands...
Nicole Krosnowski
Senior Designer
You can read through any instructional book to learn the basic principles of design. Whether it’s grid theory or the Golden Ratio, some rules are taught from the very beginning. However, not everything designers should be comfortable with can be found in a book. Design has unwritten rules that you’...
Paul Schetelich
Lead Designer
An effective way to increase your rankings in the search engines is to have good site structure. Every website has some type of structure, but whether it’s good or not is an entirely different story. You could have a website that has a neat and organized structure, or you could have one that is a...
Nicole Krosnowski
Senior Designer
How many apps do you have on your smartphone? What about your web browser? Were you aware that there a plenty extensions that can be used with Chrome to make your job easier and more productive? The best part is, most of them are free! What’s difficult is knowing which extensions to download. Below...
Paul Schetelich
Lead Designer
Have you considered having a mobile app built for your business? Mobile apps aren’t just for the big brands like Walmart or Amazon. Small and medium sized businesses are also great candidates. As a matter of fact, any good mobile marketing strategy can benefit from a well-designed mobile app in...
Paul Schetelich
Lead Designer
Screen resolution wasn’t always an issue. Windows rolled out a few options that users could choose from. If they wanted better colors or higher resolutions, they could install a  driver for their video card. As technology advanced, users had even more options in the sense of enhanced video cards...
Paul Schetelich
Lead Designer
Infinite scrolling is a type of web format where users keep scrolling as new information is loaded. There are no “next page” links to click on. When done right, infinite scrolling provides a seamless and intuitive user experience. If you’re scratching your head wondering if you’ve ever seen an...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Paul Schetelich
Lead Designer
One of the main challenges to great design is the communication that takes place between the design team and the client. As a designer myself, I understand the unique challenges that surface between our design team and clients. Not only is it difficult to put emerging concepts and design ideas into...
Nicole Krosnowski
Senior Designer
Style guides do an excellent job of saving your development team time, keeping the web code and design of your site consistent and also improving communication between departments. In order to make style guides work for you, they need to be created early on and regularly maintained to reflect the...
James Geiger
Lead Developer
Do you ever wonder which elements are most crucial to your website? With so many areas of your site to focus on - content, images, headings, form submissions, calls to action - it’s hard to know which elements are absolutely essential. To help you out, I’ve asked some of our design experts here at...
Nicole Krosnowski
Senior Designer
We would all like to think that our websites look honest and reliable, but establishing trust isn’t always easy. People are bombarded by so much information these days, they tend to be on the defense when they use the internet. A well-meaning pop-up ad can be bothersome and send a user away for...
John Berry
Senior Developer
As an ecommerce business, your website has to succeed at many roles. Two specific ones come to mind: a salesperson and a storefront. No physical person is there to greet visitors and help them find what they are looking for. It’s up to your website to do that on its own. Luckily, a few essential...
Paul Schetelich
Lead Designer
Branding and Color Associations Color is powerful. Research says that color can affect our mood, behavior and stress levels. Some researchers say that colors affect us because of the associations they have in the real world. For instance, blue is almost always related to blue skies. Blue skies...
Paul Schetelich
Lead Designer
Growth driven design (GDD) is the smarter way to successful web design. It’s an effective, dynamic approach that is based on real feedback and user data. This is very different from traditional websites that are more static in nature and based off hypothetical data. With the real-time value that...
James Geiger
Lead Developer
Why slow load times decrease conversions How fast is your mobile website to load? If it’s not lightning-speed fast, it’s possible that you’re frustrating visitors and decreasing conversions. Page loading time affects your bottom line. It’s a major contributing factor in page abandonment, so if...
Paul Schetelich
Lead Designer
Pantone is an authority on color. As a matter of fact, the company pretty much owns every color! At the same time, it’s managed to become a brand of its own. Pantone Matching System Pantone is best known for its Pantone Matching System (PMS), which is an exclusive color space used primarily for...
James Geiger
Lead Developer
Is it possible that your homepage is killing things for you? Oh yes. It’s possible. Your homepage is vital. It’s the portal to your website, and people finding you through search are likely coming in through the homepage. If your front page doesn’t provide visitors with the content they’re looking...
Paul Schetelich
Lead Designer
Navigation is instrumental to the success of your website. It plays a significant role in how easy and enjoyable your site is to use. The more people enjoy being on your site, the longer they’ll stay and the more likely they’ll convert. Leave your site to be a messy sandbox of links, and you’ll...
Paul Schetelich
Lead Designer
If you’re planning on redesigning your website, it’s imperative that you think about how the new design will impact SEO. Many times, clients don’t think about this until right before the launch date. They’re more focused on other things, such as how the website will look and perform. However, if...
Paul Schetelich
Lead Designer
Infographics are amazing on their own, but imagine adding a bit of interactivity to them. The future of content lies in interactivity, and what better place to add this design element than to infographics? In this post, we’re going to explore eight reasons why you should be using interactive...
Paul Schetelich
Lead Designer
For your site to gain the approval of visitors, there are a few elements it must have. One of them is a search feature. While just a simple box, a search feature is vital to the usability of your site. In this article, we are going to discuss the benefits of having a search bar on your site and how...
Paul Schetelich
Lead Designer
One of the most important parts of website usability is how content is organized on a screen. When content is presented in a way that is enjoyable and user-friendly, you see improved rankings and traffic. This happens because people want to be on your website and find it helpful and useful. If the...
John Berry
Senior Developer
The design and layout of your ecommerce site can have a significant impact on your sales figures. If customers can’t find the products they’re looking for, they’re not going to take the time to look harder. They’ll find one of your competitors to do business with instead. Though getting the sale is...
Paul Schetelich
Lead Designer
Were you aware that image optimization is one of the easiest and most effective things you can do to improve your site design? As if it weren’t simple enough on its own, there are a wide range of tools available to ensure that you are getting optimization right. This article will discuss what image...
Paul Schetelich
Lead Designer
Startups need a great web presence above anything else or their personal brand is going to suck. This is your store window and you want it to look great, rather than a store window that someone has thrown a brick through. We can’t tell you exactly what you should have on your website, but we can...
Paul Schetelich
Lead Designer
Do you have a small website that you want to change up? Maybe you’re not sure how to make your website more exciting, especially when comparing it to your larger competitors. But stuffing your website with content and information that isn’t necessary can actually bring down the quality of your site...
Nicole Krosnowski
Senior Designer
Website trends change every year, and many of them are game changers for your marketing strategy. You need to be reviewing your website regularly to see whether you really have the best possible platform to make sure your personal brand doesn’t suck. The year is 2016 and there are a lot of design...
Paul Schetelich
Lead Designer
Web design is an area you need to be willing to throw some money at if you’re going to stand out in a crowded market. 38% of people will stop engaging with a website if it’s unattractive. Okay, let’s be honest, the majority of websites are totally generic and completely boring and will do nothing...
Nicole Krosnowski
Senior Designer
Web design is the core of a great platform. Not only is web design the future of digital marketing it’s the present and the past. If you’ve got a website that looks like a four-year-old put it together, you’re going to see your customer numbers drop like a stone. But think for one minute before...
Nicole Krosnowski
Senior Designer
What might be a surprise to some is that the ugly website you just laughed at was actually made that way intentionally. It might sound unbelievable to some that this could form any part of a company’s digital marketing strategy, but it’s true. There are companies going out of their way to make ugly...
Nicole Krosnowski
Senior Designer
Hero images have become a lot more popular over the past few years because they have the remarkable ability to aesthetically impress visitors. While these images may not be donning a cape and a mask, they do possess true hero qualities. Hero images fill the screen to delight the user, and usually...
Paul Schetelich
Lead Designer
At some point in the design process, photography is added to help tell a story and bring the website to life. To make the most of the photos you select, it’s helpful to be familiar with the latest trends. Anyone can look up recent trends in photography, however. What’s more important is that you...
James Geiger
Lead Developer
In the world of design, it’s important to utilize every inch of space given to you. This doesn’t necessarily mean that you need to fill every space, but rather that everything should be thoughtfully accounted for. And that, my design friends, includes the footer space. Yes, that lonely space at the...
James Wolff
Developer
Do you ever get tired of hearing about how fantastic calls-to-action are? With CTAs being so short and direct, it’s hard to imagine that there would be anything new and exciting to learn about them. But there is.   CTAs are some of the most powerful tools in your arsenal. Assuming that they’re run-...
Paul Schetelich
Lead Designer
Have you been thinking about implementing long scrolling into your design? If so, the time for long scrolling is now. Long scrolling isn’t anything new, but it’s becoming more common lately, and for good reason. You’ve probably come across a handful of sites that have you engaged using single pages...
Paul Schetelich
Lead Designer
Remember the good old days when having a website meant that you were ahead of the game? It didn’t matter if your website was ugly or slow. If you could point customers in the direction of something that existed online with your name on it, you were awesome. Today, a website like that would shut...
Nicole Krosnowski
Senior Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Paul Schetelich
Lead Designer
Imagine that you’re at an outdoor concert and want to get a bottle of water. You ask someone who works at the venue where you can get something to drink, and they point you in the direction of a vending machine. You walk over to the machine, but when you get there, it’s out of order. You’re still...
James Wolff
Developer
Whether you’re launching a new business or redesigning your website, looking for a host is part of the process. Though many people don’t realize it, a web host has a significant impact on your search rankings and customer retention rates. If your website is slow and unresponsive, people aren’t...
Paul Schetelich
Lead Designer
It’s the million dollar question: How do you get people to visit your website, stay longer and keep coming back? There are many factors to take into consideration when thinking of a well-constructed answer. Speaking to your ideal customer, contributing high-quality, relevant content and maintaining...
Paul Schetelich
Lead Designer
Can you believe there was a time when we wondered whether or not mobile internet usage would surpass desktop usage? Well, that time has come and gone. Mobile digital media time in the U.S. is now significantly higher (51%) compared to desktop (42%). If you’re not doing an adequate job reaching your...
James Geiger
Lead Developer
Most things can benefit from a makeover at some point in time. You wouldn’t wear the same clothes to work for years on end, and you probably don’t own a home with green furniture and red shag carpet. It makes us feel good when we take the time to update things. It also shows the rest of the world...
Paul Schetelich
Lead Designer
The Importance of a Responsive Website One day, not too far off in the future, younger coworkers will be amazed at the fact that you worked through a time when all a website required to be “good” was a domain, a host and some content. Those days are long over. A lot has changed in recent years,...
James Wolff
Developer
Techniques for an Engaging User Interface As a web designer in 2016, there are just some laws that you don’t want to break. Of course you won’t have the web design police knocking at your door, and you won’t be penalized by Google as you would if you were using spammy practices. But you can...
John Berry
Senior Developer
Welcome to 2016! We hope that the New Year has treated you well so far. As web developers, we are excited to see what changes and advances await us in the coming year. We don’t always realize how much web design changes by the day, until we look back at several years in the making and see how...
Paul Schetelich
Lead Designer
Think about the last design that you made for a client. What type of feedback did you receive? Was it constructive feedback that actually helped you improve the design? Or was it merely personal opinion? Personal opinions, vague feedback and subjective criticism never helps a design project move...
Paul Schetelich
Lead Designer
The Importance of Having a Mobile Friendly Website Since early this month, consumers have been scouring the Web looking for deals in preparation for one of the biggest shopping days in the world. There’s something exhilarating about waiting in line - either online or in person - for an item to go...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Paul Schetelich
Lead Designer
Most Common Mistakes Web Developers Make Do you want to create an awful website that users will bounce right off of? Of course not! That would be silly because that would mean a poor user experience and even poorer reviews to go along with it. You would lose customers and prospects and carry a...
John Berry
Senior Developer
Ecommerce Trends that Increase Sales Surely you’re familiar with the saying, “The customer is always right.” Whether you agree or disagree, it’s a mentality that you have to maintain if you want to please your customers. And customers are only getting more powerful, particularly when it comes to...
Paul Schetelich
Lead Designer
It’s not easy to do graphic design if you don’t have a graphic design background. Even those who are experienced can sometimes find it hard to deliver the level of quality and consistency they hope for. Because graphic design is constantly evolving, it’s important to keep on top of the latest...
Paul Schetelich
Lead Designer
A good picture is worth a thousand words. So how many words are animations worth? Perhaps unsurprisingly, that question has been answered. According to insivia.com, a single minute of video pulls as much weight as 1.8 million words. Animation is an extremely powerful method of reaching your...
Paul Schetelich
Lead Designer
When creating a new B2B content marketing strategy, what does your agency focus most on? If you’re like many firms, you probably put written content first. Why? The content is the core of your marketing strategy. It’s what will grab your audiences’ attention, keep it there and entice them to come...
Paul Schetelich
Lead Designer
If you had to teach a class on the basics of web design, you would like to think that there are basic design principles to follow. Buttons, for instance, should look a certain way, behave in a certain way and should be included in certain web forms. This is how we know a button when we see one....
Paul Schetelich
Lead Designer
Slide decks are effective at backing up presentations like team meetings, sales pitches, or workshops. Yet just because the presentation was interesting doesn’t mean that it will automatically transfer over this way with slide decks. Presentation slides need to have a good design that matches the...
Paul Schetelich
Lead Designer
Good design is key to making life easier, customers happier and a return on investment greater. A bad design has the opposite effect. It creates unnecessary stress and frustration, plus it wastes valuable time. With so many e-commerce sites on the web, you certainly don’t want your customers to...
Paul Schetelich
Lead Designer
Without strong visuals, your brand won’t be the first thing that comes to mind when speaking about a particular product or service. Branding is not only critical when getting people to remember your company but also shaping their perception of what you have to offer. Design may be one part of the...
The purpose of any e-commerce site is to attract customers and sell products, but this can only be done when the site is engaging, the products are sellable and the customer service is high. There are many reasons why some sites excel at this and others fail, but the biggest reason is user...
Paul Schetelich
Lead Designer
Smartphone use has increased from 21 percent in 2010 to more than 63 percent today. Add in the fact that 83 of Americans are online regularly, and you get a quick picture of how many people are on their mobile devices at any given point in time. It’s almost as if we’re watching the world go by...
Paul Schetelich
Lead Designer
Designers and copywriters have a relationship that depends on each other. Essentially, they go together like peanut butter and jelly. Salt and pepper. One can’t exist without the other. Copywriters are responsible for providing engaging content that demands people’s attention, while designers build...
Paul Schetelich
Lead Designer
Negative space is just as important as the positive elements in graphic design. If you focus all of your attention on arranging shapes on a canvas, then you’re limiting what you can do. Design is the arrangement of both shapes and space, and in order to take graphic design to the next level, you...
Paul Schetelich
Lead Designer
If your site is outdated and could use a major refresh, it’s probably time to do a redesign. The trouble is that you don’t want to lose the hard work you’ve put into your site in terms of SEO and placement. Surely you’ve heard at least one horror story of how a site’s redesign messed with these...
Paul Schetelich
Lead Designer
Responsive web design isn’t exactly a new trend, but - to much surprise - it’s still in its infancy. As more people access the web via smartphones and tablets rather than desktop and laptop computers, responsive design will continue to be a fundamental building block in the creation of lucrative...
Paul Schetelich
Lead Designer
For those who work in technology and web design, there is a host of new changes to look forward to in 2014. It’s always fun to look back and see what types of web design trends were predicted at the start of the New Year; there are plenty that stick around and plenty that don’t. While it’s still...