Blog: Where you can learn from us.

Christina Diecidue
Marketing Project Coordinator
Higher institutions are discovering the value of social media to build their brand among college students. Some schools are highly successful with this method and seem to know what to post and when. Other schools struggle to connect with students and drive results from their social media presence....
Pete Schauer
Marketing Director
Today’s marketers need to be creative, quick thinking and resourceful. We also need to excel at a wide range of marketing channels rather than just one or two. This is called hybrid marketing, and it’s something that you must do well if you want to be competitive in your industry. Before social...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Pete Schauer
Marketing Director
Who better to connect with prospective college students than those who have recently walked in their shoes? According to Chegg.com and Uversity.com, conversations surrounding colleges and universities are taking place online more than ever before. If you want to reach prospective students during...
Jennifer Barker
Business Development Strategist
With over 500 million active users on Instagram, there’s no question that funny, engaging and brilliant photos are being shared on the network every day - roughly 95 million in fact. Thanks to the sleek filters and simple sharing options, Instagram has become one of the most exciting platforms to...
Pete Schauer
Marketing Director
Are you intimidated by hashtags, likes and follows? The world of social media can be overwhelming at times, especially when you’re trying to appeal to a younger crowd that knows what’s in and what’s not. If you use the wrong language in a post or launch a silly hashtag campaign, your audience isn’t...
Jennifer Barker
Business Development Strategist
Call to actions aren’t just important for landing pages. You can use them on social media networks like Facebook to encourage users to follow through with a desired action. Adding a CTA button to your Facebook page can be done in a single afternoon. But, like all good marketing strategies, creating...
Pete Schauer
Marketing Director
Higher education institutions are learning that social media networks are the best way to reach qualified candidates. The question is, which social channel is the most influential, particularly for MBA prospects? LinkedIn Named Most Influential Social Network A new study called Tomorrow’s MBA was...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...
Jennifer Barker
Business Development Strategist
Having an online store is an excellent way to boost sales without having to operate a brick-and-mortar location. When done correctly, you can optimize revenue and not have to worry about all the challenges that come with running a physical store, such as stocking shelves, managing employees and...
Jennifer Barker
Business Development Strategist
How many contacts do you have on social media? Probably hundreds - if not thousands - that include friends, family, neighbors, coworkers and probably even some strangers! When you log into Facebook, Twitter or Instagram, it would be impractical to see all of their posts. The social networks agree...
Jennifer Barker
Business Development Strategist
Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing in this industry, some elements remain unchanged and at...
Jennifer Barker
Business Development Strategist
As if there weren’t enough shopping holidays in November, we can add one more to the pack: #GivingTuesday. #GivingTuesday is a global day of giving that is motivated by social media and collaboration. It’s celebrated on the Tuesday following Thanksgiving, which means it also comes after Black...
Jennifer Barker
Business Development Strategist
Some say that marketing automation and social media make the perfect pair. I have to agree. Automation software has come a long way over the last handful of years, making it accessible for both small and large businesses. It’s an effective way to manage and track all types of marketing efforts...
Christina Diecidue
Marketing Project Coordinator
By now you’ve probably heard plenty about the social app Snapchat. With roughly 26 million users in the United States, Snapchat topped the iOS downloads chart in May, beating out Facebook and Apple applications. So Snapchat is a big deal. But why does it matter for your audience? And why should you...
Jennifer Barker
Business Development Strategist
Bad advice is everywhere. From the shoes you wear to the food you eat to the way you style your kid’s hair, it doesn’t take much to get people started on the bad advice train. There’s a fair amount of bad social media advice out there, too. If you’re not careful, it’s easy to get mixed up with it...
Jennifer Barker
Business Development Strategist
Your Facebook cover photo is one of the most noticeable parts of your Page. What do you think people feel when they see your photo? Does your brand look cool and cutting-edge? Is it serious-minded or fact-driven? Or perhaps it’s friendly and relatable. A picture says a thousand words, so people...
Jennifer Barker
Business Development Strategist
Facebook launched its News Feed in 2006, about 18 months after the site was first created. In the beginning, people thought the News Feed was mostly a place to get the scoop on their friends’ mundane details such as what they ate for lunch, what mood they were in or how the traffic was on the way...
Jennifer Barker
Business Development Strategist
It’s always fun to look back at how things have evolved online. The first websites would be laughable if we saw them today. Perhaps you remember a time when every site had Netscape on it. Or a time when websites were bare-boned and boring. It’s not like you could leave your email if you enjoyed the...
Chris Delany
Partner
There are many game changers for marketing. One of the things that haven’t changed is that it’s really about who you know not what you know. Associating yourself with high quality influencers online will do a lot for your brand, even though 47% now use ad blocker technology. You can get access to...
Jennifer Barker
Business Development Strategist
Google+ is the ugly duckling of social media. It’s the social media network that few people try to fit into their digital marketing strategy. And that’s unfortunate because despite its diminished fortunes, where only 21% of Google+ users describe themselves as active, it still has some use. Google...
Jennifer Barker
Business Development Strategist
Much has been made of branded content with Facebook. In some circles you’d think the sky was falling, and maybe it is for some. But not for the rest of us. It’s not a positive change or a negative one, it’s just another example of why we as marketers have to keep changing and adapting. So what is...
Pete Schauer
Marketing Director
Social media management should be a priority for you as a critical building block, whether you are a company that needs to get their feeds in line or someone posting on behalf of someone else. There’s nothing worse than trying to handle everything manually, but by using scheduling features and the...
Jennifer Barker
Business Development Strategist
Twitter is one of the best social media networks for generating a buzz. It may be in decline, with Tweets per day halving since 2014. But it’s also an easy way to save money on your marketing. Like any business, you want to get the most link juice. You want to get the most people talking about you...
Jennifer Barker
Business Development Strategist
Just because you operate a smaller business does not mean that you can’t benefit from social media. Social media is rewarding for businesses of all types and sizes. Look at it as a way to build relationships, boost your reputation and reach more people. However, there is that one thing that looms...
Jennifer Barker
Business Development Strategist
Businesses are constantly being bombarded with the compelling reasons why they should be on the major social networks. It gets confusing and even a bit annoying, to say the least. Do you really need to be on every social networking site? In reality, you only need to be on a few, preferably the ones...
Christina Diecidue
Marketing Project Coordinator
According to a 2015 Pew Research Center survey, the social network that college students use the most is Instagram. If this is news to you, then it’s time to get crackin’. Instagram is where it’s at, and it’s one of the best places to connect with students and promote your school’s image through...
Jennifer Barker
Business Development Strategist
One of the main reasons why marketing changes so frequently is because of rapid advances in technology. Marketing has a direct relationship with technology, so as one changes, so does the other. You may not realize how much digital marketing changes on a month-to-month basis, but if you look back...
Chris Delany
Partner
Many business owners fail to realize the importance of social media. For many without the experience, social media is just another supplemental tool to get the word out there, but they don't believe it has any real power in generating customers or purchases. In reality, social media is an excellent...
Christina Diecidue
Marketing Project Coordinator
How colleges are using social media to make admissions decisions Colleges and universities from coast to coast are using a new tool for recruiting students: social media. It may sound strange to think that colleges would even care about how many friends a person has or what their interests may be...
Pete Schauer
Marketing Director
You know the saying, “Keep your friends close and your enemies closer.” It’s a good rule to live by considering that your enemies are the ones who will give you a run for your money - not your friends (hopefully). Plus, a healthy dose of competition is never a bad thing. It reminds you to be on...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Pete Schauer
Marketing Director
With digital marketing at an all time high, there is a lot of advice on the internet about what to do and what not to do. You may think that you would be able to spot some bad advice if it was presented in front of you, but would you really? Some people mean well but have the bad habit of spreading...
Jennifer Barker
Business Development Strategist
Social Media Aggregation Apps When you want to know what’s going on with your friends, which social platform do you use? Facebook? Snapchat? If you want to hit up some of your professional connections, you probably use LinkedIn. News and trending topics? That’s definitely Twitter territory. A...
Jennifer Barker
Business Development Strategist
How Instagram Accounts Increase Enrollment Keeping your higher institution front and center on social media can feel like a full-time job in itself. And while you probably put in a lot of time posting social content, interacting with followers and building out your social presence, the fruits of...
Pete Schauer
Marketing Director
The Importance of Branding in Higher Ed Marketing When back to school season kicks into gear, the stress and pressure of selecting a college is over for students and their families. But for higher institutions, the task is never over. They need to continue attracting students to build out a...
Jennifer Barker
Business Development Strategist
Why You Shouldn't Neglect Your Online Presence Your social presence isn’t static. It’s alive. Think of it as a garden. If you wanted to grow a vegetable garden, you would start by planting the right seeds and watching it grow. It would require nurturing; you couldn’t just leave it be. If you...
Christina Diecidue
Marketing Project Coordinator
The Rise of Pinterest as a Higher Ed Marketing Tool By now you’re probably somewhat familiar with Pinterest. If you’re a female over the age of 18, you’re probably very familiar with it. Heck, even if you’re a male, you may have checked out the ropes. Though Pinterest is heavily dominated by...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Christina Diecidue
Marketing Project Coordinator
It’s okay to admit that you’ve done a little snooping on some of your fellow competitors’ Facebook Pages. In fact, this is a good thing to do since you can get a feel for what other colleges are doing. One of the first things that will stand out is the cover photo, and a creative, high-quality...
Jennifer Barker
Business Development Strategist
Social Media Is A Powerful Job Search Tool Job searching is not for the weak. It takes an incredible amount of strength, determination and confidence to send in your resume, follow up with companies and go on interviews. Job search anxiety is a real thing, and an extended job search can take its...
Jennifer Barker
Business Development Strategist
How to Create a Trending Hashtag It’s not easy to get a hashtag to trend, and many attempts don’t go over very smoothly. At the very least, you can hope that a flop goes unnoticed, but there have been cases of hashtags that have failed miserably. Of course you don’t want your brand to look silly...
Christina Diecidue
Marketing Project Coordinator
Social Media Privacy Policies Across the country, high school and colleges are celebrating homecomings and have all the fun to boot: football games, dances, dinners and more. Homecoming may be one more reason for young people to celebrate, but it’s also a time to bring past graduates and their...
Chris Delany
Partner
Are you still thinking about whether or not your business could benefit from having an Instagram account? Well, you better get moving in your decision because now businesses are taking it a step further and enjoying an entirely new advertising platform: Instagram ads. Instagram ads were originally...
Chris Delany
Partner
Tracking Roles and the Importance of Them Imagine that you are driving to your friend’s new home. They recently moved to a new location. You’re semi-familiar with it, but you’ve never actually been there, let alone driven there on your own. Oh, and your GPS isn’t working. All you have are some...
Pete Schauer
Marketing Director
Trends Driving The Future Of Marketing For the most part, it’s not healthy to be stuck in the past. Sure, we’re all guilty of doing it sometimes, but dwelling on the past isn’t a good way to live your life. It’s also not a good way to handle your marketing. Yet so many marketers get used to...
Pete Schauer
Marketing Director
Pinterest announced in early June the release of Buyable Pins - a new way for merchants to sell products through Pinterest’s mobile app. The pins are advantageous for both consumers and merchants. Buyers can make an easy purchase and businesses can reap the rewards from customers who love to shop....
Pete Schauer
Marketing Director
Contrary to what you might think, social media is not just a waste of time. It’s a very useful business tool, especially when it comes to increasing conversions on your website. With more than 12 million Americans checking their social media accounts multiple times daily, it makes it that much more...
Pete Schauer
Marketing Director
Do you ever wish that you could look up tweets that were posted months, even years, prior? Now you can, thanks to Twitter’s new catalog of messages that has been opened. With over 500 billion documents, the new search engine can sift through the tweets, some of which were created over 8 years ago...
Pete Schauer
Marketing Director
Do you promote your products on social media? Are your sales where you want them to be? If you’re like many businesses, you may be seeing engagement on social media, but your sales may still be lacking. That’s why more companies are bridging the gap between e-commerce and social media to boost...
Pete Schauer
Marketing Director
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Pete Schauer
Marketing Director
As a marketer, you understand how much precision goes into a simple status update. From the wording that is used to the time of day that it is posted, these small details can have a profound effect on how many people see and interact with the post. With Facebook’s ever-changing algorithm, we have...
Pete Schauer
Marketing Director
Social media advertising isn’t a brand new concept, but it’s becoming a gold standard in modern marketing. Instead of thinking in terms of keywords, marketers are now thinking in terms of audiences. Facebook and LinkedIn ads are coming before Google AdWords. These shifts will change the way we view...
Pete Schauer
Marketing Director
Are you thinking about running a social promotion on Facebook? Even though Facebook has decreased its organic reach, there are still excellent opportunities for social contests and giveaways. When used correctly, social promotions have plenty of potential. First, let’s go over what a social...
Pete Schauer
Marketing Director
With so many social media channels up for grabs, it’s hard to know where to focus your attention. Facebook and Twitter are no brainers for most companies, but what about platforms like Instagram? Does it offer potential for businesses? More importantly, is there a place for your company to flourish...
Pete Schauer
Marketing Director
Jelly is a new mobile app that offers the best of both worlds: it’s both a search engine and a social site. The platform is relatively easy to use: snap a picture with your mobile device, type in a related question and send it off to be answered by friends. For brands, it appears that Jelly may...
Pete Schauer
Marketing Director
With a new year upon us, there are endless predictions being made about the future of the web. Many of them are simply predictions with no real grounds to stand on. But other predictions are the real deal. One of them: You will have to pay to play in 2014. What does this mean exactly? At the end of...
Pete Schauer
Marketing Director
Pinterest has amazing opportunities to increase brand awareness, engagement and even sales, but the key lies in having a strong visual presence that makes people want to pin, re-pin and like your boards. One of the best ways to get people invested in your brand on Pinterest is through a sweepstakes...
Pete Schauer
Marketing Director
Just when you thought you were comfortable navigating Facebook, something new comes along. The social networking site is no stranger to innovation, and video ads are the latest addition. Facebook assures users that these short 15-second videos will take into account the seamless user-experience...
Pete Schauer
Marketing Director
Marketers saw many changes in 2013 - some worth keeping and some worth throwing out the window - but each adjustment left its mark in some way. When advancements are made, they serve as stepping stones on the bigger journey to improved client-centered marketing and positive customer experiences. As...
Pete Schauer
Marketing Director
So, you have a blog. And you’ve worked hard to create the interesting, funny and engaging posts that marketing professionals recommend. You’ve even taken it upon yourself to schedule out posts regularly, adding new and unique content on a consistent basis. But, you still aren’t getting the follows...
Pete Schauer
Marketing Director
If you want effective, well-targeted social media marketing, you must understand which demographics are using social media the most. While it’s not always a good idea to generalize, chances are good that it’s not your older adults who are Tweeting and reading status updates on a Friday night....