Blog: Where you can learn from us.

Christina Diecidue
Marketing Project Coordinator
Recruiting students online can appear to be a straightforward process of an informative website, great content and compelling ads. But, a successful online student recruitment strategy is so much more than this. It requires a strong online presence and consistent, authentic messaging that is built...
James Geiger
Lead Developer
Does your school have a campus mobile app? If not, it’s time to give your audience what they want! Millennials and Gen Zs love mobile apps because apps are fast, intuitive, and customizable. Many can be used offline, too, which is great if your campus has spotty reception. It’s not uncommon for...
Christina Diecidue
Marketing Project Coordinator
Social media has become a large part of the college admissions experience. Prospective students and their parents can research schools, view photos and videos of the campus, and even chat with the admissions department all from a single channel. Social media is not one-sided, though. Higher...
Nicole Krosnowski
Senior Designer
Need some inspiration for your new logo design? It’s never easy to come up with logos, but the higher education sector can be especially demanding. Colleges and universities have a difficult time distinguishing themselves as it is, which leaves logos looking similar, too. College logos must also...
Pete Schauer
Marketing Director
Is your school irresistible to prospective students? As engaging as your marketing materials may be, the younger generations need more than solid advertising to draw them in. Millennials and Gen Zs have grown up alongside the internet. Researching colleges and universities online is done without...
Pete Schauer
Marketing Director
Pay per click lets you create ads and bid on certain words and phrases. The higher the bid, the more likely your ads will show up at the top of the search, which is the perfect place for your school to be! PPC is part of any healthy digital marketing strategy and can help your higher institution...
Pete Schauer
Marketing Director
Higher institutions may be facing tougher competition from online programs and higher expectations from students and parents, but this doesn’t mean that a college education is any less important. With roughly 5,300 colleges and universities in the U.S., it’s clear that America values a higher...
Pete Schauer
Marketing Director
Online learning programs have created new ways for students to receive a higher education. Rather than being tied to buildings, instructors and syllabi, students can earn a degree in a way that makes senses for them. Because of the ease and accessibility of online learning, one of the largest...
Christina Diecidue
Marketing Project Coordinator
User-generated content (UGC) is receiving lots of love these days. It’s finding its way into blog posts, reviews, status updates, videos, tweets and more. The content is favored by consumers because of its ability to be transparent. Brands sometimes feel uneasy with UGC because they lack control,...
Pete Schauer
Marketing Director
When a prospective college student clicks on one of your ads, the next step is to convert them into a lead that you can connect with and push through the enrollment funnel. Though it’s not a perfect world, delivering the right content at the right time can help secure these relationships. That’s...
Christina Diecidue
Marketing Project Coordinator
In 2015, the Millennials became the largest living generation, overtaking the Baby Boomers for the first time. This group of young people is responsible for shaping today’s trends, ranging from fashion to entertainment to retail. What’s different about this generation compared to others is that...
Pete Schauer
Marketing Director
We hate being the bearer of bad news. We really do. But if it can make a difference for our marketing clients, we can’t hold back. And that’s why we have to point this out: alumni news is not the same as alumni engagement. If your higher institution attempts to generate school spirit, engagement...
Christina Diecidue
Marketing Project Coordinator
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Pete Schauer
Marketing Director
Have you ever considered offering a course on your institution’s own history? It’s not something that all colleges and universities agree on. Some argue that these types of courses border college propaganda and don’t provide much academic value. However, as more institutions look to differentiate...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Pete Schauer
Marketing Director
Colleges have been getting a bad rap these days. There are countless articles online about why college is no longer worth its premium price tag. With the average private college tuition costing $32,405 a year, there’s no question that prospective students and their families are questioning whether...
Christina Diecidue
Marketing Project Coordinator
If you are responsible for creating content for your higher institution, there’s no question that you’re committed to strengthening your school’s reputation, academic program and sense of community. But chances are, creating compelling content isn’t the only thing on your radar. You’re probably...
Pete Schauer
Marketing Director
Who better to connect with prospective college students than those who have recently walked in their shoes? According to Chegg.com and Uversity.com, conversations surrounding colleges and universities are taking place online more than ever before. If you want to reach prospective students during...
Pete Schauer
Marketing Director
Are you intimidated by hashtags, likes and follows? The world of social media can be overwhelming at times, especially when you’re trying to appeal to a younger crowd that knows what’s in and what’s not. If you use the wrong language in a post or launch a silly hashtag campaign, your audience isn’t...
Pete Schauer
Marketing Director
How to keep your blog interesting to prospective students By now you know the importance of keeping a blog for your higher institution. The question is, how do you keep it interesting? At first, it’s fun to meet with the various departments from your school. Together, you brainstorm the different...
Pete Schauer
Marketing Director
With the rising cost of college tuition and selective job opportunities after graduation, more college prospects are thinking outside the box when it comes to obtaining a higher education. Trade schools are an example of this thinking. They are becoming more popular for college prospects who want a...
Pete Schauer
Marketing Director
Connecting with your alumni is only half the battle. How do you know when you have succeeded in your interactions? While you want to keep the lines of communication open between your higher institution and past graduates, you still want to make sure that the interactions you do have are meaningful...
Pete Schauer
Marketing Director
If your higher ed institution hasn't heard of Venmo yet, you could be missing out on imperative engagement from your alumni. According to a VAESE Alumni Relations Benchmarking Study, 87 percent of alumni organizations admit that they need to do more to attract and engage alumni, in particular,...
Pete Schauer
Marketing Director
Higher education institutions are learning that social media networks are the best way to reach qualified candidates. The question is, which social channel is the most influential, particularly for MBA prospects? LinkedIn Named Most Influential Social Network A new study called Tomorrow’s MBA was...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...
Pete Schauer
Marketing Director
The way that we obtain and consume information has changed significantly over the years. We want our information accessed quickly and efficiently. We want to be wowed and intrigued, as our attention spans are much shorter. We want the content we consume to be personalized to our needs. All of these...
Pete Schauer
Marketing Director
Did you know that marketers who make blogging a priority are 13 times more likely to see a return on their investment according to HubSpot? This means that your higher institution has it in its favor to see increased enrollment compared to your neighbor when you have a solid content marketing...
Chris Delany
Partner
The Shore is no stranger to spooky attractions in honor of Halloween. Whether it’s the 100-year old Camp Evans Base of Terror, the attractions at Scary Rotten Farms in Brick, NJ or one of the many haunted houses in the area, there is no shortage of events to scare you. But there’s only one school...
Pete Schauer
Marketing Director
Higher education marketing is one industry that continues to evolve. Perhaps it’s because young adults make a lot of transformation during these crucial years, and they undeniably set the trends. If your college or university is behind on what prospective students want, it’s going to be more...
Pete Schauer
Marketing Director
College has been largely the same the last 100 years or so. Perhaps that’s why kids and parents often grow closer during these crucial years. Some say that the respect comes because students finally realize who's been doing their laundry and washing their dishes all these years, but maybe it’s that...
Pete Schauer
Marketing Director
Are your feelings hurt because students keep leaving your website? Nothing is more frustrating than making the investment in a great website, effectively marketing it and not seeing the engagement you had hoped for. If you use Google Analytics, or any analytics program for that matter, you can...
Pete Schauer
Marketing Director
How schools can craft their voice and tone for students If you read enough articles about higher education marketing, the idea of “finding your voice” begins to sound like a broken record. Even though the wording is redundant, the advice is solid. Finding your voice is crucial. Look at what poor...
Pete Schauer
Marketing Director
Any type of college search on Google can easily turn up millions of results. Most of the time, users choose from the first few results, but you have to wonder what else is out there. Are there really some college websites that are truly “the best?” And if there are, what can we learn about them?...
Christina Diecidue
Marketing Project Coordinator
By now you’ve probably heard plenty about the social app Snapchat. With roughly 26 million users in the United States, Snapchat topped the iOS downloads chart in May, beating out Facebook and Apple applications. So Snapchat is a big deal. But why does it matter for your audience? And why should you...
Christina Diecidue
Marketing Project Coordinator
Higher education marketing professionals must be able to document the effectiveness of their marketing strategies if they want to continue receiving funding. But as any marketing professional knows, things aren’t always black and white, particularly in the higher education sector. Just because you...
Christina Diecidue
Marketing Project Coordinator
Nurture Students in a Personal Way It’s exciting when prospective students and their parents visit your website and fill out a form to receive more information. Now is your time to shine! But, not all prospective students are the same. If you send them all the same message, only a handful of...
Christina Diecidue
Marketing Project Coordinator
If your higher ed institution is constantly going back and forth when it comes to what you should be investing in marketing, you’re not alone. On one hand, you need to spend money to make money. On the other hand, you can do a lot with a little when your budget is put to good use. So where do you...
Christina Diecidue
Marketing Project Coordinator
As great as your content may be, it’s likely that there’s something missing from it that you can’t put your finger on. For most higher education institutions, it’s a firsthand perspective. If you’re not living in the dorms, attending classes or eating at the cafeteria, the content you provide to...
Christina Diecidue
Marketing Project Coordinator
It’s no secret that your institution’s website is the single most important asset you have online. Yet no matter how much your website dazzles and impresses, you need to make sure that you are gathering important data from visitors. The sooner you can learn about your prospects, the faster you can...
Christina Diecidue
Marketing Project Coordinator
For most alumni, the college or university they attended is a part of who they are. This is the place where they gained their independence, formed long-lasting friendships and made the first dent in their career path. It makes sense why nearly half of all alumni donors say that they feel “very...
Christina Diecidue
Marketing Project Coordinator
Was the internet around when you applied for college? Don’t worry. You don’t have to answer that one aloud. Even if the internet was available, it definitely wasn’t where it is today. Students still needed to look through magazines and books to research colleges and determine which ones were the...
Christina Diecidue
Marketing Project Coordinator
Relationships are important for higher education institutions. In order to maintain a positive image, you must have good relationships with students, staff and alumni. But these aren’t the only relationships that matter. The connections you have with other companies is important, too. That is why...
Christina Diecidue
Marketing Project Coordinator
So you want to be an inbound marketer for higher education? Great choice! I may be a bit biased, but I think marketing colleges and universities brings the best of both worlds. Not only do you get to use all of your inbound marketing skills but also you get to sell something of incredible value: an...
Christina Diecidue
Marketing Project Coordinator
More colleges and universities are putting branding and marketing at the top of their priority lists in order to stay competitive. They realize that if they’re not online to help prospective students along in the college search, it’s almost like they’re not there at all. What’s challenging for...
Christina Diecidue
Marketing Project Coordinator
Converting Leads to Enrollment Isn’t it a wonderful feeling when you’re able to change that initial “hello” greeting to a full on “welcome to our university” letter? Accepting students into your school is an awesome feeling, not just for them, but you too. You could be adding another success...
Christina Diecidue
Marketing Project Coordinator
How much do you know about remarketing to college students? If you don’t feel comfortable running a remarketing campaign, it’s helpful to take a step back to learn what remarketing is and why it works. Many colleges and universities use remarketing to reach prospective students and improve lead...
Christina Diecidue
Marketing Project Coordinator
In just a couple of months, most colleges and universities will be wrapping up their spring semesters and graduating another successful group of students, many with jobs and internships already lined up. But it’s never too early to start planning for the fall semester and the back-to-school surge....
Christina Diecidue
Marketing Project Coordinator
How colleges are using social media to make admissions decisions Colleges and universities from coast to coast are using a new tool for recruiting students: social media. It may sound strange to think that colleges would even care about how many friends a person has or what their interests may be...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Christina Diecidue
Marketing Project Coordinator
Technology gets plenty of attention when discussing topics like marketing and digital media, but it loses some of its appeal once it’s paired with education. Maybe that’s because not every school or classroom takes advantage of the same technology. There may be budget constraints or the choice not...
Christina Diecidue
Marketing Project Coordinator
If there’s one thing that college students don’t lack these days, it’s information. They may be short on time, money and even some common sense, but the sources of information just keep pouring in. It’s difficult for young adults to sift through all of this information and determine which blogs are...
Pete Schauer
Marketing Director
With more students interacting with colleges and universities from their mobile devices, apps are starting to make a lot more sense. The lightweight look and feel of mobile apps as opposed to traditional websites is a main factor for why they are gaining traction among college students. So is it...
Chris Delany
Partner
I am sure that it is old news to you that Snapchat is a rising phenomenon among young adults, but did you know many colleges across America are taking advantage of this vertical video and picture sharing software to: Recruit new attendees Inform current students of events and campus news Host...
Pete Schauer
Marketing Director
Gone are the days when a student would do their college research using magazines and books. Students today can get all the information they need online rather than having to dig through magazines or flip through the pages of an outdated library book. The internet has made the research phase much...
Pete Schauer
Marketing Director
How SEO Can Help Enrollment Search engine optimization (SEO) is not reserved for the big businesses that sell material things like electronics and shoes and iPhone cases. Any business can benefit from SEO, which is a website optimization strategy that helps your website get placed in the top...
Christina Diecidue
Marketing Project Coordinator
Social Media Privacy Policies Across the country, high school and colleges are celebrating homecomings and have all the fun to boot: football games, dances, dinners and more. Homecoming may be one more reason for young people to celebrate, but it’s also a time to bring past graduates and their...
Pete Schauer
Marketing Director
The Top Higher Ed Websites and Why The only way you can perform an objective assessment of your college or university’s website is if you know what your competitors’ sites look like. You need a benchmark to be able to determine if your site is good, great or significantly lacking. Unfortunately,...
Christina Diecidue
Marketing Project Coordinator
How Brand Awareness Increases Leads for Enrollment Today’s higher institutions are working in a crowded space and must be creative when it comes to differentiating themselves from other schools. Thanks to changes in the economy, increased competition and higher demands from students, colleges...
Christina Diecidue
Marketing Project Coordinator
College students are an interesting demographic. They’re spontaneous. Unique. Driven by their own set of trends. Marketing to college students can certainly be fun since you’re not limited by conventional ways of thinking. College students are typically the first age group to accept new movements...
Christina Diecidue
Marketing Project Coordinator
Each year, the NMC Horizon Report is released with the purpose of discussing major developments in education technology and technological trends that will shape teaching and learning in the near future. The report brings together a panel of higher education experts to identify these major...
Christina Diecidue
Marketing Project Coordinator
Ketchup and mustard. Bread and butter. Wine and cheese. What do all of these things have in common? They go together in pairs. One is better with the other because each one highlights the other’s strengths. And food isn’t the only area where pairs are common. We can go on and on with things that...
Christina Diecidue
Marketing Project Coordinator
Enrollment for postsecondary institutions is on the decline, making colleges and universities work exceptionally hard to stay visible and relevant. With over 3,000 higher ed institutions in the U.S., there is no shortage of competition. The only option that schools have is to maintain a distinct...
Christina Diecidue
Marketing Project Coordinator
Social listening refers to the process of monitoring digital media channels to see what people are saying. Brands use this information to influence consumers’ behavior; colleges and universities use it to improve student safety and enhance the quality of life on campus. Though not everyone is in...
Christina Diecidue
Marketing Project Coordinator
School safety is a prime concern for parents, administrators and educators, but unfortunately, no school is perfect. In 2012, the CDC reported 749,200 nonfatal violent victimizations that occurred at school among 12 to 18 year olds. It’s not just students that  are affected, either. Nine percent of...
Christina Diecidue
Marketing Project Coordinator
It is fairly safe to say that due to the internet’s evolution, SEO has become one of the most misunderstood tools for website marketing. Misinformation and generalizations spread faster than a concrete understanding of the details. Despite being a bastion of higher education, colleges and...
Christina Diecidue
Marketing Project Coordinator
The college experience is closely tied to the young adult years. It’s the next step after high school, a launch into the real world and a time to develop connections and build a resume. Chances are, the majority of students walking on your campus are in their late teens and early 20s, so it makes...
Christina Diecidue
Marketing Project Coordinator
Are you getting the feeling that your college website is a bit boring these days? If visitors aren’t staying on your site for very long, or you’re failing to capture a lot of engagement, it’s very possible that your website needs a boost. Pictures are an effective way to achieve more engagement,...