Blog: Where you can learn from us.

Christina Diecidue
Marketing Project Coordinator
Generating brand awareness is an effective way to grow your online presence. As people become aware of your brand, they will visit your site, engage on social media and share their experiences. One of the best ways to grow your brand is through an enticing advertising campaign. Ad campaigns are a...
Pete Schauer
Marketing Director
The higher education market is growing more competitive, forcing colleges and universities to think beyond traditional marketing efforts. Even so, many higher institutions struggle to differentiate themselves from others. Students also have more options than ever before, including online education...
Jennifer Barker
Business Development Strategist
If you’ve ever tried to explain inbound marketing to anyone outside the marketing landscape, it’s not exactly easy. “You get paid to write? I should try that.” “So you’re basically a telemarketer without a phone.” “I don’t understand what you do. It must be a millennial thing.” Oh boy. Not...
Chris Delany
Partner
This time of the year can put a damper on creativity levels. Many of the days are still cloudy and cool, limiting the ability to get outdoors and soak in the fresh sun and air. Aside from a vacation (if you take one), there’s not much else to break up the weeks in the working world. It can feel...
Pete Schauer
Marketing Director
Twitter is known for its real-time platform that works well for delivering quick, instant content. Yet with over 350,000 tweets being sent per minute, getting your higher institution noticed by prospective students isn’t easy. How do you cut through the clutter and reach prospects on this busy...
Jennifer Barker
Business Development Strategist
Christmas isn’t complete without the jolly, rosy-cheeked guy in the red suit, right? When we think of the holidays, we think of Santa Claus, his elves and his reindeer. It’s amazing that when we see a picture of something as simple as a candy cane or sleigh, it can instantly take us deeper into the...
Christina Diecidue
Marketing Project Coordinator
In the spirit of the gifting and giving season, the SEMGeeks team partnered with the FoodBank of Monmouth and Ocean Counties to spread a little joy this holiday by donating food to those who are less fortunate.   Every year, our agency comes together and hosts a food drive to aid families in need...
Chris Delany
Partner
Digital marketing is continuously changing so it’s difficult to pinpoint the best trends at any given point in time. Some trends are predicted to be game changers and never fully develop, while others are on the radar and turn out to be huge innovators. Looking back at the best trends is a bit...
Chris Delany
Partner
The kids were barely home from trick or treating when the first holiday ad was shown on TV this year. For retailers, marketers and ecommerce stores, the competition over the holidays is extreme. Already, Walmart, Target and Verizon have spent the most on holiday TV ads, with holiday ad spending up...
Matthew Smokowski
Lead PPC Strategist
It’s amazing to think that only 2% of shoppers typically convert when they first visit an online store. This means that the remaining 98% are lost through the cracks. Maybe these prospects move on to a competitor of yours or decide not to make a purchase at all. Perhaps they continue to do research...
Tayllor Gomez-Spillane
SEO Strategist
Wasn’t it frustrating when you would spend hours writing a college paper, only to realize that your teacher never read it? The same feeling comes over content writers when they realize that their blogs are getting very little attention. Though there are SEO benefits to maintaining a blog, the main...
Chris Delany
Partner
When you read advice about “getting to know your client,” what crosses your mind? Are you confident that you know your target persona, or are you unsure of what a potential customer might look like? Most companies have a rough idea of what their audience is like. They know basic information such as...
Jennifer Barker
Business Development Strategist
Are your emails actually reaching inboxes? Do you ever wonder how many of your emails reach subscribers and how many don’t? It’s certainly something that every campaign manager thinks about from time to time. Crafting the perfect email campaigns takes patience and diligence, so you don’t want...
Matthew Smokowski
Lead PPC Strategist
Online retailers wait all year long for this time of the year - and it’s finally here! Cyber Monday strategically follows the Thanksgiving holiday and provides an excellent opportunity for ecommerce stores to further capitalize on the sales, deals and promotions from Black Friday. With all of this...
Jennifer Barker
Business Development Strategist
With over 500 million active users on Instagram, there’s no question that funny, engaging and brilliant photos are being shared on the network every day - roughly 95 million in fact. Thanks to the sleek filters and simple sharing options, Instagram has become one of the most exciting platforms to...
Matthew Smokowski
Lead PPC Strategist
As you map out your holiday marketing campaigns and the promotions to go with them, discounts are probably the first incentives that come to mind. Discounts and coupons are terrific ways to reward customers and drive sales during the holiday season, but they can get a bit, well, repetitive. When...
Chris Delany
Partner
Wouldn’t it be nice if at least one workday could pass without feeling the dreaded afternoon slump? Many people feel tired and lazy after lunchtime, and there is a biological reason for it. Our bodies have a natural rhythm that gives us a bit of a lull around 2 or 3 in the afternoon. This happens...
Jennifer Barker
Business Development Strategist
Giving people hellish nightmares is one way to win some attention. Ads that go viral are known to possess a few qualities, such as the ability to tap into human emotion, tell a story and leave a lasting imprint. For some brands, they achieve this by scaring the pants off their viewers - or at least...
Jennifer Barker
Business Development Strategist
Call to actions aren’t just important for landing pages. You can use them on social media networks like Facebook to encourage users to follow through with a desired action. Adding a CTA button to your Facebook page can be done in a single afternoon. But, like all good marketing strategies, creating...
Jennifer Barker
Business Development Strategist
Having an online store is an excellent way to boost sales without having to operate a brick-and-mortar location. When done correctly, you can optimize revenue and not have to worry about all the challenges that come with running a physical store, such as stocking shelves, managing employees and...
Jennifer Barker
Business Development Strategist
How many contacts do you have on social media? Probably hundreds - if not thousands - that include friends, family, neighbors, coworkers and probably even some strangers! When you log into Facebook, Twitter or Instagram, it would be impractical to see all of their posts. The social networks agree...
Chris Delany
Partner
The Shore is no stranger to spooky attractions in honor of Halloween. Whether it’s the 100-year old Camp Evans Base of Terror, the attractions at Scary Rotten Farms in Brick, NJ or one of the many haunted houses in the area, there is no shortage of events to scare you. But there’s only one school...
Jennifer Barker
Business Development Strategist
Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing in this industry, some elements remain unchanged and at...
Tayllor Gomez-Spillane
SEO Strategist
If you haven’t heard of it already, Outbrain is a content syndication platform that allows users to publish content and reach new audiences. As a digital media agency committed to producing compelling content for our readers, we are no strangers to content platforms of this sort. Campaign...
Adrianna Mieras
Senior SEO Strategist
Once there are myths and misconceptions that evolve around a certain topic, they never seem to go away. Such is the case with search engine optimization. Although SEO has been around for almost as long as the search engines, the opinions and attitudes toward it have been up and down. Regardless of...
Jennifer Barker
Business Development Strategist
As if there weren’t enough shopping holidays in November, we can add one more to the pack: #GivingTuesday. #GivingTuesday is a global day of giving that is motivated by social media and collaboration. It’s celebrated on the Tuesday following Thanksgiving, which means it also comes after Black...
Jennifer Barker
Business Development Strategist
Some say that marketing automation and social media make the perfect pair. I have to agree. Automation software has come a long way over the last handful of years, making it accessible for both small and large businesses. It’s an effective way to manage and track all types of marketing efforts...
Matthew Smokowski
Lead PPC Strategist
It’s the end of September, which means it’s basically Christmas! OK, maybe not exactly. But it is the holiday season. In the ecommerce world, the holiday season begins in October and goes through the end of December. It’s a busy few months with little free time, but some online businesses are able...
Christina Diecidue
Marketing Project Coordinator
We have two questions for you. First, does your business use digital marketing? Great! Next, does your business follow a strategic approach? Why not? Many businesses are in the exact same boat as you. They take advantage of digital marketing strategies and see results from them. But they don’t...
Pete Schauer
Marketing Director
How schools can craft their voice and tone for students If you read enough articles about higher education marketing, the idea of “finding your voice” begins to sound like a broken record. Even though the wording is redundant, the advice is solid. Finding your voice is crucial. Look at what poor...
Matthew Smokowski
Lead PPC Strategist
If you haven’t taken advantage of Amazon’s Pay Per Click (PPC) advertising platform just yet, this article is for you! It can be intimidating to get your products on Amazon because it’s such a large ecommerce site with a lot of competition. Not only are you selling against other ecommerce stores...
Chris Delany
Partner
Why you need to market your new site When you commit to building a new website, it’s easy to feel like a million bucks. You’ve finally made a decision, and you can kiss that old site goodbye. Hopefully there will be no more complaining about slow load times, outdated images or clunky navigation....
Jennifer Barker
Business Development Strategist
A lot of advice online tells you to split test pretty much everything that you can. Leaps of faith aren’t effective anymore, and they can cause you to exhaust your resources without seeing any return on your investment. By collecting the right information based on real-time user feedback, you can...
Jennifer Barker
Business Development Strategist
Bad advice is everywhere. From the shoes you wear to the food you eat to the way you style your kid’s hair, it doesn’t take much to get people started on the bad advice train. There’s a fair amount of bad social media advice out there, too. If you’re not careful, it’s easy to get mixed up with it...
Jennifer Barker
Business Development Strategist
Your Facebook cover photo is one of the most noticeable parts of your Page. What do you think people feel when they see your photo? Does your brand look cool and cutting-edge? Is it serious-minded or fact-driven? Or perhaps it’s friendly and relatable. A picture says a thousand words, so people...
Chris Delany
Partner
Being a small business certainly has its perks. Depending on the product or service you sell, you may be able to take things slow without having much competition breathing down your neck. In other words, you’re in your own lane - at least for the time being. In the beginning, you might start off...
Jennifer Barker
Business Development Strategist
It’s hard to believe that another summer has come and gone. It seems like just yesterday we were making predictions about what 2015 would hold! Before we start getting emotional on you, let’s turn our attention toward visual content marketing trends and how they’ve progressed over the last 8 months...
Jennifer Barker
Business Development Strategist
Facebook launched its News Feed in 2006, about 18 months after the site was first created. In the beginning, people thought the News Feed was mostly a place to get the scoop on their friends’ mundane details such as what they ate for lunch, what mood they were in or how the traffic was on the way...
Chris Delany
Partner
It’s always a good laugh when TVs or movies depict what the future will look like and then we actually get there in real life. Last year, we reached the year that Back to the Future took place. But as the true 2015 came and went, there were no signs of holographic advertisements, flying cars, self-...
Pete Schauer
Marketing Director
People like their information in easy-to-digest numerical chunks, much like the highly criticized but ultimately loved listicles. Though some people think that listicles are lazy or an insult to true journalism, the reality is that people prefer them to large blocks of text. Advertisers must give...
Chris Delany
Partner
How Marketing Techniques Differ Geographically When creating a digital marketing campaign for your brand, you probably realize that it’s not just local consumers that may be seeing your message. People from across the world may see it, too. If the campaign is designed for your local audience, it’...
Matthew Smokowski
Lead PPC Strategist
Behavioral marketing profiles the past behavior of a user to determine which ads they will be shown next. The purpose of behavioral marketing is to create a deeper level of customization so that the ads are actually relevant and interesting to the user. Also, businesses are given insight into the...
Jennifer Barker
Business Development Strategist
Today is an age of high-tech sales and marketing. Technology has dramatically increased in the last decade and many programs have decided to bring together core strengths and support elaborate business goals. Marketing automation provides sales productivity tools and comprehensive solutions that go...
Christina Diecidue
Marketing Project Coordinator
Was the internet around when you applied for college? Don’t worry. You don’t have to answer that one aloud. Even if the internet was available, it definitely wasn’t where it is today. Students still needed to look through magazines and books to research colleges and determine which ones were the...
Matthew Smokowski
Lead PPC Strategist
PPC can be a great way to make money. It can also be a great way to waste money. It all depends on the effectiveness of your pay per click campaigns and how well run they are. Unfortunately, many businesses make mistakes that cause their campaigns to lose money, and they lose faith in the PPC...
Pete Schauer
Marketing Director
<p dir="ltr">The key to staying at the top of the search listings is to understand your users. Why? It’s simple. Organic search rankings are impacted by user behavior data. The more you know who your customers are and what they are looking for, the better you can serve them. In...
Chris Delany
Partner
Imagine yourself on any given evening when you’re sitting at home on the couch relaxing. You’ve got your mobile phone in one hand, and a few casual goals to complete: replace your broken toaster, sign your kid up for karate and text Mom. Of course, you’ll be doing this while watching TV and...
Matthew Smokowski
Lead PPC Strategist
Mark your calendars. Amazon Prime Day is this Tuesday, July 12! It’s the second annual sales event, and the big day essentially acts as a Cyber-Monday-in-July where shoppers can get extra savings. Prime Day is only for Prime subscribers, the subscription that includes two-day shipping, movie and...
Chris Delany
Partner
Dating is not easy. Sure, it can be fun to meet new people and go out, but the real challenge is when you actually like someone and don’t know what to do next. Should you call the person? If so, how many days should you wait? What happens if they don’t text you back, or your call goes straight to...
Jennifer Barker
Business Development Strategist
It’s always fun to look back at how things have evolved online. The first websites would be laughable if we saw them today. Perhaps you remember a time when every site had Netscape on it. Or a time when websites were bare-boned and boring. It’s not like you could leave your email if you enjoyed the...
Pete Schauer
Marketing Director
Links can have a significant impact on your search performance. The question to ask yourself is whether the links on your site are having a good impact or a bad impact. Good links will have a positive effect on your website and help you achieve higher rankings. Bad links can have the opposite...
Chris Delany
Partner
There are many game changers for marketing. One of the things that haven’t changed is that it’s really about who you know not what you know. Associating yourself with high quality influencers online will do a lot for your brand, even though 47% now use ad blocker technology. You can get access to...
Pete Schauer
Marketing Director
Marketing and improving your strategy is a learning process. To survive as an entrepreneur you always have to be learning. This will let you stay ahead of the curve, and more importantly your competitors. Despite the fact you’re living in a digital world, the value of a paperback book can’t be...
Jennifer Barker
Business Development Strategist
With so much attention directed toward the creation of great content these days, sometimes that’s all we focus on. The reality is that having a compelling blog requires more than just good content and pretty pictures. Another purpose of your blog is to move people through the marketing funnel,...
Pete Schauer
Marketing Director
What would you say makes a successful business marketer? Of all the things that make you a success as a digital marketer, the number one characteristic of any successful businessperson is adaptability. Nowhere is this more critical than in the field of digital marketing. This is a field that is...
Jennifer Barker
Business Development Strategist
You already know that content marketing has changed over time, but what hasn’t changed over time is the presence of email marketing. Remaining steadfast as ever, email marketing is still one of the strongest tools you have to hit your target market. Email marketing generates 50% more sales than...
Jennifer Barker
Business Development Strategist
By now you’ve probably heard plenty about the benefits of storytelling and why it should be a core part of your marketing strategy. We have to say that we agree. Storytelling is an excellent way to strengthen your brand, reveal more of your personality and connect with readers. It’s also a highly...
Pete Schauer
Marketing Director
The average worker spends 13 hours on email per week, so you need an app to bring some order to the chaos. There are some email extension apps that are good and some that are not so good. We’ve all had our fair share of duds in the past. There’s nothing worse than picking up a bad app and having it...
Matthew Smokowski
Lead PPC Strategist
It’s your worst nightmare. Your hard-earned dollars that are spent on an ad campaign are wasted. Rather than going to prospects, your budget is drained by hackers. While you may think that we’re past the days of click fraud, this isn’t true. Digital ad fraud is real, and it happens to marketers...
Jennifer Barker
Business Development Strategist
Email often gets the least amount of attention from marketers because, quite frankly, it’s easy to ignore. You can’t afford to overlook your social media pages. Responding to feedback in real time, chiming in on important conversations and keeping your accounts fresh is crucial to success. With the...
Jennifer Barker
Business Development Strategist
The average number of emails sent and received is 205 billion per day. Your email inbox will eat up a ton of time and effort when you’re trying to incorporate it into your marketing strategy. Whether it’s trying to organize your huge unread list, or whether you just don’t have the time to go...
Chris Delany
Partner
Plenty of people believe that boutique marketing is better. It’s innovative. Cutting-edge. Served straight from the “A” Team, each and every time. Unfortunately, many people also think that boutique marketing is expensive and has more limited resources compared to big agencies. It’s too bad that...
Jennifer Barker
Business Development Strategist
Google+ is the ugly duckling of social media. It’s the social media network that few people try to fit into their digital marketing strategy. And that’s unfortunate because despite its diminished fortunes, where only 21% of Google+ users describe themselves as active, it still has some use. Google...
Matthew Smokowski
Lead PPC Strategist
To PPC or SEO. That is the question. And it’s a valid one at that. The reality is that many marketers find themselves torn between the two. While your hope is to utilize both PPC and SEO to your full advantage, chances are you still have to make the choice to invest in one or the other. Both PPC...
Christina Diecidue
Marketing Project Coordinator
More colleges and universities are putting branding and marketing at the top of their priority lists in order to stay competitive. They realize that if they’re not online to help prospective students along in the college search, it’s almost like they’re not there at all. What’s challenging for...
Chris Delany
Partner
Digital marketing is changing all the time. It’s changing at a faster rate than ever. We think that it’s too easy to get caught up in the hype regarding this change and that change. So we’ve decided to take a step back and look at the big picture. What does the future of digital marketing hold? The...
Pete Schauer
Marketing Director
He who hesitates is lost, or something like that. The point is that without a firm strategy in place you are not going to convert a customer into a lead and you’re not going to see a good return on your investment. A whole 60% of a marketer’s time is dedicated to digital marketing, so your strategy...
Jennifer Barker
Business Development Strategist
Much has been made of branded content with Facebook. In some circles you’d think the sky was falling, and maybe it is for some. But not for the rest of us. It’s not a positive change or a negative one, it’s just another example of why we as marketers have to keep changing and adapting. So what is...
Matthew Smokowski
Lead PPC Strategist
Your digital marketing budget is fluid and has to be reviewed regularly. The prediction for 2016 is that this is set to be a breakout year for digital marketing as the mobile revolution grows in stature and visual content reigns supreme. The majority of companies will increase their budgets this...
Pete Schauer
Marketing Director
Social media management should be a priority for you as a critical building block, whether you are a company that needs to get their feeds in line or someone posting on behalf of someone else. There’s nothing worse than trying to handle everything manually, but by using scheduling features and the...
Jennifer Barker
Business Development Strategist
Content is king and you’ve heard it all before. 88% of the B2B world uses content marketing. I work in the digital marketing arena so I can understand that without great content your business is never going to take off. But I’ve also been in this business for years and its unbelievable how things...
Pete Schauer
Marketing Director
We can’t think of anything worse than getting up at 5am to train for a marathon, but if you pause for a second you realize that creating a marketing strategy is just like training for a marathon. Content marketing is like training for a marathon because it’s all about a grueling journey that feels...
Paul Schetelich
Lead Designer
Ever get that feeling that something isn’t quite right with your company’s brand? If so, it might be time to make some changes. Sometimes a rebrand can completely reenergize your company and put it back on the right track. When 84% of purchases come from a referral, you have to make sure you’re...
Jennifer Barker
Business Development Strategist
Twitter is one of the best social media networks for generating a buzz. It may be in decline, with Tweets per day halving since 2014. But it’s also an easy way to save money on your marketing. Like any business, you want to get the most link juice. You want to get the most people talking about you...
Chris Delany
Partner
Create A Better Digital Marketing Strategy Today Your digital market strategy is everything. We are living in a world with more competition than ever before. If you don’t have a clear strategy, you are going to struggle, regardless of what sort of business you are. Your success is all in your...
Jennifer Barker
Business Development Strategist
Just because you operate a smaller business does not mean that you can’t benefit from social media. Social media is rewarding for businesses of all types and sizes. Look at it as a way to build relationships, boost your reputation and reach more people. However, there is that one thing that looms...
Chris Delany
Partner
Digital marketing is one of the ideal ways to reach multiple demographic groups at one time. The world is becoming digitally advanced and more people rely on technology to stay connected to enterprise and personal connections. Marketing in a smart way, using digital options, can help campaigns make...
Jennifer Barker
Business Development Strategist
When I first heard that some states were wanting to charge drivers for every mile traveled, I was baffled. Aside from the fact that I do not want to pay for every mile I drive, I also don’t like the way the information would be collected. Putting a GPS in my car? Making me report miles using my...
Jennifer Barker
Business Development Strategist
Businesses are constantly being bombarded with the compelling reasons why they should be on the major social networks. It gets confusing and even a bit annoying, to say the least. Do you really need to be on every social networking site? In reality, you only need to be on a few, preferably the ones...
James Geiger
Lead Developer
In the world of design, it’s important to utilize every inch of space given to you. This doesn’t necessarily mean that you need to fill every space, but rather that everything should be thoughtfully accounted for. And that, my design friends, includes the footer space. Yes, that lonely space at the...
Christina Diecidue
Marketing Project Coordinator
According to a 2015 Pew Research Center survey, the social network that college students use the most is Instagram. If this is news to you, then it’s time to get crackin’. Instagram is where it’s at, and it’s one of the best places to connect with students and promote your school’s image through...
James Wolff
Developer
Do you ever get tired of hearing about how fantastic calls-to-action are? With CTAs being so short and direct, it’s hard to imagine that there would be anything new and exciting to learn about them. But there is.   CTAs are some of the most powerful tools in your arsenal. Assuming that they’re run-...
Matthew Smokowski
Lead PPC Strategist
Many things in life are better when they’re bigger. Big houses. Big cars. Big paychecks. Big advertisements. Wait, what? It’s true. People do respond well to big ads. Think about the effect that advertisements like digital signage, billboards and magazine inserts have on consumers. The large size...
Christina Diecidue
Marketing Project Coordinator
How much do you know about remarketing to college students? If you don’t feel comfortable running a remarketing campaign, it’s helpful to take a step back to learn what remarketing is and why it works. Many colleges and universities use remarketing to reach prospective students and improve lead...
Chris Delany
Partner
Here at SEMGeeks, we know that beach badge prices at the Jersey Shore can put a damper on your Summer fun. Every year our local beaches raise their badge prices making it even more of a chore to get out and purchase that mandatory badge. This increase in prices is all the more reason to announce...
John Berry
Senior Developer
The very fact that you’re thinking about changing the design of your website is enough to indicate that it’s time for an update. Web design changes rapidly, and it’s important to incorporate new trends from time to time. Otherwise, you will end up with an outdated website that can negatively...
Matthew Smokowski
Lead PPC Strategist
Do you run remarketing campaigns on Facebook? Do you feel that you’re getting the maximum benefit from them? Facebook has many user-friendly tools to help you reach people who are most likely to be interested in your product or service. However, it’s possible that your remarketing campaigns can...
Paul Schetelich
Lead Designer
Have you been thinking about implementing long scrolling into your design? If so, the time for long scrolling is now. Long scrolling isn’t anything new, but it’s becoming more common lately, and for good reason. You’ve probably come across a handful of sites that have you engaged using single pages...
Jennifer Barker
Business Development Strategist
One of the main reasons why marketing changes so frequently is because of rapid advances in technology. Marketing has a direct relationship with technology, so as one changes, so does the other. You may not realize how much digital marketing changes on a month-to-month basis, but if you look back...
Christina Diecidue
Marketing Project Coordinator
In just a couple of months, most colleges and universities will be wrapping up their spring semesters and graduating another successful group of students, many with jobs and internships already lined up. But it’s never too early to start planning for the fall semester and the back-to-school surge....
Paul Schetelich
Lead Designer
Design trends come and go, but there’s one thing that stays the same: the desire to get back to the basics without tacking on unnecessary features. Cluttered pages overflowing with information and animations are no longer the norm. Instead, simplicity is replacing all things busy. Users respond...
Pete Schauer
Marketing Director
Each year gets more exciting in the SEO industry, and 2016 is no exception. Even though we’re just a few months into the new year, we’ve already seen things shift. In particular, SEO is no longer about keyword-packed headlines and content. The search engines are getting smarter, and they’re able to...
Chris Delany
Partner
Many business owners fail to realize the importance of social media. For many without the experience, social media is just another supplemental tool to get the word out there, but they don't believe it has any real power in generating customers or purchases. In reality, social media is an excellent...
Matthew Smokowski
Lead PPC Strategist
When people think about keeping up with the latest algorithms, they are usually thinking in terms of trying to “beat” the search engines. In other words, they’re trying to stay one step ahead of Google. Keeping up with the newest algorithms isn’t a game where you’re trying to come out on top....
Paul Schetelich
Lead Designer
Remember the good old days when having a website meant that you were ahead of the game? It didn’t matter if your website was ugly or slow. If you could point customers in the direction of something that existed online with your name on it, you were awesome. Today, a website like that would shut...
Nicole Krosnowski
Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Paul Schetelich
Lead Designer
Imagine that you’re at an outdoor concert and want to get a bottle of water. You ask someone who works at the venue where you can get something to drink, and they point you in the direction of a vending machine. You walk over to the machine, but when you get there, it’s out of order. You’re still...
Chris Delany
Partner
Businesses of all sizes, industries and locations are turning to cloud services to expedite tasks, enhance communication and streamline social media and content sharing. Many benefits are built into cloud software, in particular, the fact that programs are available for use within a matter of...
Pete Schauer
Marketing Director
You know the saying, “Keep your friends close and your enemies closer.” It’s a good rule to live by considering that your enemies are the ones who will give you a run for your money - not your friends (hopefully). Plus, a healthy dose of competition is never a bad thing. It reminds you to be on...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Chris Delany
Partner
Just when we thought that the hashtag had successfully evolved into a mainstream communication tool, it’s made a change. Here at SEMGeeks, we are excited to announce that the new hashtag is here! We were surprised to hear about it, too, but if there’s one thing that we’re always preaching, it’s...
Pete Schauer
Marketing Director
A little history lesson never hurts anyone! While you may not lie in bed awake at night, wondering how digital marketing came to be, it’s still helpful to understand its past and the direction it will take in the future. Most of us take digital marketing for granted, particularly the millennials...
John Berry
Senior Developer
Calls-to-action are powerful little sentences. They’re often underestimated because they are so simple. Does it really matter if you have “click here” or “subscribe now” on your landing page? Is it really worth testing out different CTAs just to see which one converts more visitors? Can anyone tell...
Christina Diecidue
Marketing Project Coordinator
Technology gets plenty of attention when discussing topics like marketing and digital media, but it loses some of its appeal once it’s paired with education. Maybe that’s because not every school or classroom takes advantage of the same technology. There may be budget constraints or the choice not...
Jennifer Barker
Business Development Strategist
In honor of St. Patrick’s Day, the month of March is filled with the color green. Green hats. Green necklaces. Green beer. Green Shamrock Shakes. Once the month is over, these items leave the store shelves - or are discontinued at McDonald’s. But there’s something that can continue being green for...
Nicole Krosnowski
Designer
White causes a lot of problems. Try doing a Google search on, “Is white a color?” and you’ll quickly learn that everyone has a different opinion on whether or not white deserves the title of a color. Wikipedia refers to it as an “achromatic color,” while other websites say that white is “the...
Christina Diecidue
Marketing Project Coordinator
If there’s one thing that college students don’t lack these days, it’s information. They may be short on time, money and even some common sense, but the sources of information just keep pouring in. It’s difficult for young adults to sift through all of this information and determine which blogs are...
Chris Delany
Partner
Back in the dinosaur days, businesses built their relationships with their customers largely on face-to-face interactions. In the modern marketplace, this has changed dramatically thanks to the emergence of the internet. Yet even though many business owners don’t interact face-to-face with their...
Pete Schauer
Marketing Director
With digital marketing at an all time high, there is a lot of advice on the internet about what to do and what not to do. You may think that you would be able to spot some bad advice if it was presented in front of you, but would you really? Some people mean well but have the bad habit of spreading...
James Geiger
Lead Developer
Some of the biggest web design trends of recent years have included grid layouts, flat design and background videos. So which trends and technologies are emerging in 2016 that will change design as we know it? Plenty! In this article, we address some of the newest web design trends that will leave...
Pete Schauer
Marketing Director
Did you know that college students are the best target audience to market your startup to? It’s true. The desirable 18-30 year-old demographic has always been a highly targeted group because they haven’t formed strong brand loyalties yet. Businesses try to reach this demographic at different points...
Chris Delany
Partner
It’s hard to believe that 2020 is only 4 years away. You probably already feel a bit overwhelmed by the all new technology available. What could possibly be introduced in another 4 years? One can only imagine what things will look like in 2020, and what types of technology will be utilized by...
John Berry
Senior Developer
How to Compete in Ecommerce with the Giants If I had a dollar for every time someone told me to find something on Amazon, I wouldn’t be writing this right now. I’d be sitting on the beach - my very own beach that is. Because I would be that rich.   Ecommerce giants like Amazon are the go-to...
Jennifer Barker
Business Development Strategist
Marketers have a lot of problems these days. It’s a sticky business that is constantly changing due to new trends and emerging technology. Not to mention, understanding people is tough business. While each marketer faces unique challenges, there are common problems that most marketers share. They...
Pete Schauer
Marketing Director
What types of enrollment problems does your college or university face? Understanding the college-bound audience can be challenging at times, because let’s face it, we keep getting older and they stay the same age. Every couple of years, this audience changes drastically. Many of these changes...
Paul Schetelich
Lead Designer
It’s the million dollar question: How do you get people to visit your website, stay longer and keep coming back? There are many factors to take into consideration when thinking of a well-constructed answer. Speaking to your ideal customer, contributing high-quality, relevant content and maintaining...
Pete Schauer
Marketing Director
If you’ve been spending your breaks browsing the internet when you really should be working, you may have come across a new buzzword: omnichannels. See, distraction can pay off! Anyhow, what exactly does the term “omnichannels” mean, and is it something that you should be working into your...
Nicole Krosnowski
Designer
More communication is taking place through a screen. Whether it’s chatting with customers over the computer at work, or arguing back and forth with your kids through text, much of your day is probably consumed by talking to people without actually hearing their voice. While this is certainly...
Mark Covert
PPC Strategist
Do you ever lie awake at night wondering how PPC came to be? Probably not. Yet even though the existence of pay per click advertising may not be something that keeps you up at night, it’s helpful to look back at where it came from. PPC has gotten a bad reputation over the years, and some even claim...
Jennifer Barker
Business Development Strategist
10 Tips for Content Marketing If you haven’t heard of the 80/20 rule, then you’re not living! The 80/20 rule is a principle suggested by management thinker Joseph M. Juran and named after the Italian economist Vilfredo Pareto. Originally, Pareto observed that 80% of the income from Italy was...
Nicole Krosnowski
Designer
Did you know that images increase a person's willingness to read a piece of content by 80%? That’s no small bones! Not only will a person be more interested in looking at your content, but also they will be 65% more likely to remember the information three days later if your image relates to the...
Pete Schauer
Marketing Director
How Digital Marketing is Increasing College Enrollment Higher ed institutions are paying more attention to branding and marketing than ever before. They know they have to if they want to be competitive and encourage qualified leads to apply at their school. But it’s not just any advertising that...
Pete Schauer
Marketing Director
Retargeting and remarketing are forms of inbound marketing that attempt to reconnect with people who have visited your website but didn’t complete their purchase. These terms are often used interchangeably, but there are some differences between them. In order for you to fully understand how they...
Jennifer Barker
Business Development Strategist
Social Media Aggregation Apps When you want to know what’s going on with your friends, which social platform do you use? Facebook? Snapchat? If you want to hit up some of your professional connections, you probably use LinkedIn. News and trending topics? That’s definitely Twitter territory. A...
Adrianna Mieras
Senior SEO Strategist
Bad advice on the internet comes in all different flavors. Whether it’s entering the dating scene, parenting your kids or managing your hard-earned money, there’s no shortage of advice. Some is good, some is tolerable and some is downright awful. We’ve all come to accept the fact that the internet...
Pete Schauer
Marketing Director
By now, you know all the benefits to blogging for your higher education institution. No one has to convince you. No siree. You’ve read countless articles on how a higher ed blog can drive targeted traffic to your site, establish connections with prospective students and help separate you from other...
Jennifer Barker
Business Development Strategist
Oh please. It’s not like you really know what inbound marketing is. You may know a little bit about it, such as the fact that it pulls people toward your company and product rather than away from it. You may also realize that inbound marketing is the preferred way to market your products and...
Paul Schetelich
Lead Designer
Can you believe there was a time when we wondered whether or not mobile internet usage would surpass desktop usage? Well, that time has come and gone. Mobile digital media time in the U.S. is now significantly higher (51%) compared to desktop (42%). If you’re not doing an adequate job reaching your...
Chris Delany
Partner
The Perks of Hiring an Outside Firm:  Some headaches can be treated with Tylenol. Others with an outside marketing firm. Deciding to partner with an outside agency isn’t always an easy decision, however. First there’s the cost to consider. Then there’s the worry about whether or not the firm will...
James Geiger
Lead Developer
Most things can benefit from a makeover at some point in time. You wouldn’t wear the same clothes to work for years on end, and you probably don’t own a home with green furniture and red shag carpet. It makes us feel good when we take the time to update things. It also shows the rest of the world...
Pete Schauer
Marketing Director
Gone are the days when a student would do their college research using magazines and books. Students today can get all the information they need online rather than having to dig through magazines or flip through the pages of an outdated library book. The internet has made the research phase much...
Pete Schauer
Marketing Director
Everyone knows about writer’s block.  And writers get plenty of support for it. There are online writer’s workshops, content idea generators and hundreds of suggestions to get out of the rut. Writers know they aren’t alone. But what about marketers? Where’s the love when they fall victim to...
Jennifer Barker
Business Development Strategist
How to Get People Talking About Your Brand Remember when you were a kid and you would do things like stuff raisins in your nose just to get some attention? The grownups would roll their eyes and say stuff like, “He’s just doing that for attention. Negative attention is still attention.” Thank...
Paul Schetelich
Lead Designer
The Importance of a Responsive Website One day, not too far off in the future, younger coworkers will be amazed at the fact that you worked through a time when all a website required to be “good” was a domain, a host and some content. Those days are long over. A lot has changed in recent years,...
Jennifer Barker
Business Development Strategist
How Instagram Accounts Increase Enrollment Keeping your higher institution front and center on social media can feel like a full-time job in itself. And while you probably put in a lot of time posting social content, interacting with followers and building out your social presence, the fruits of...
Nicole Krosnowski
Designer
How Landing Pages Can Convert Leads Designing the perfect landing page is like baking the perfect cake. You need the right balance of ingredients to get the taste and texture just right, and you need to add them at the right time. If you follow the recipe, you get a delicious cake that everyone...
Pete Schauer
Marketing Director
How SEO Can Help Enrollment Search engine optimization (SEO) is not reserved for the big businesses that sell material things like electronics and shoes and iPhone cases. Any business can benefit from SEO, which is a website optimization strategy that helps your website get placed in the top...
Jennifer Barker
Business Development Strategist
If you haven’t refreshed your content strategy lately, now is a great time to do so. It’s a new year with new goals to meet. Your audience is probably ready for some new material as well. Of course you’ll always have new leads coming in that will appreciate your work from time ago, but loyal...
Mark Covert
PPC Strategist
How PPC Helps Higher Ed Rank With so much content being published online, colleges and universities are finding it harder to stand out and get their content into the right hands. By using pay-per-click (PPC) advertising, higher education can target potential students who are actively searching...
Jennifer Barker
Business Development Strategist
Why Banner Ads Are No Longer Effective Marketing Tools The banner ad is just over 18 years old. What I know from personal experience is that when something - or someone - turns 18 years old, it’s time for them to grow up and move on out. Independence, or something like that. So is that the case...
Adrianna Mieras
Senior SEO Strategist
If you were surprised to hear that Google released its 160-page Search Quality Rater’s guide last month, you weren’t alone. Over the years, the SEO community has become accustomed to getting their information second-hand. Some comes from predictions based on independent research, while others come...
Pete Schauer
Marketing Director
How to Keep Students On Campus If your higher institution spends the bulk of its time and money on inbound marketing strategies to attract new students, you’re doing what you should be. But what you may not realize is that just because you bring in a new student doesn’t mean your work is over....
Nicole Krosnowski
Designer
Modern Trends in Ecommerce Design Just last year, mobile shopping became an ecommerce trend worth talking about. Merchants now have no choice but to meet the demands of consumers, otherwise they’re going to miss out. What do consumers want? Simpler, friendlier designs that create an awesome...
Jennifer Barker
Business Development Strategist
When’s the last time you read that email was dead? Gone? Buried alive? It probably wasn’t very long ago. Just like social media, plenty of people proclaim that email marketing is a thing of the past. Don’t believe the hype. Email marketing has its place in the digital marketing world thanks to its...
Paul Schetelich
Lead Designer
How Call To Action Buttons Can Convert Leads Call to action buttons on websites are often overlooked. Part of the reason is because designers don’t always understand what makes a good call to action. They are more focused on having good looking buttons that fit within the overall design - and...
Pete Schauer
Marketing Director
The Importance of Branding in Higher Ed Marketing When back to school season kicks into gear, the stress and pressure of selecting a college is over for students and their families. But for higher institutions, the task is never over. They need to continue attracting students to build out a...
John Berry
Senior Developer
10 Steps to Create a Great UX Creating a website that attracts and retains customers is somewhat of a science. We’re learning that there are many steps involved in building a great website that is intuitive and enjoyable to use. Knowing which elements are important and how they should be applied...
Pete Schauer
Marketing Director
An Explanation of Cloud Marketing Cloud marketing is traditional marketing paired with software-as-a-service. It encompasses all of a company’s marketing efforts. Maybe you’ve heard about cloud marketing, or maybe you haven’t. But it’s almost certain that you’ve heard plenty about “the cloud.” So...
Mark Covert
PPC Strategist
With every search comes another indication of who we are as people. Take the recent Paris attacks for instance. A tragedy such as this can make the world seem like a terrible, evil place. How could people be so heartless as to kill over a hundred innocent civilians and then be proud to take credit...
John Berry
Senior Developer
Welcome to 2016! We hope that the New Year has treated you well so far. As web developers, we are excited to see what changes and advances await us in the coming year. We don’t always realize how much web design changes by the day, until we look back at several years in the making and see how...
Chris Delany
Partner
The Biggest Trends that Impacted Digital Marketing in 2015 As we give a final salute to 2015, it’s fun to look back at the biggest trends that have impacted digital marketing. Many of these trends will continue in 2016, which is why it’s important for businesses and marketers to be aware of them...
Chris Delany
Partner
Wow. Weren’t we just making marketing predictions for 2015, like, yesterday? Each year seems to go by faster and faster, and this past year was no exception. In just a couple of days, we’ll be celebrating the New Year, looking back at the ups and downs from 2015. We’re assuming that you probably...
Pete Schauer
Marketing Director
Ideal CTAs What if we told you that by reading this article and sharing it with three of your friends, you could win a free trip to the Bahamas? Would you do it? You’d be silly not to! Unfortunately, we’re not giving away free trips today, but we are giving away free advice on how to motivate...
Pete Schauer
Marketing Director
How Technology Is Changing Education Technology has been making an impact on education for as long as we can remember, but mobile devices are adding a new twist to the game. Rather than simply providing students with a new device to explore, mobile platforms are changing the way that teachers...
Paul Schetelich
Lead Designer
It’s hard to believe that there are over 40,000 plugins to choose from. Some are good, some are great and some are just OK. So how do you know which plugins are worth using? It’s not like you have time to explore tens of thousands of plugins. (And if you do, then you have amazing time management...
Chris Delany
Partner
No longer is marketing automation reserved for big businesses with big budgets. Thanks to lower-priced platforms that have emerged onto the market, marketing automation is now possible for businesses of all sizes. With the help of this software, you can automate marketing processes and make better...
Pete Schauer
Marketing Director
How Higher Ed is Censoring Content On the first day of school, college students are handed a syllabus from each one of their professors. Each syllabus contains an outline of what the course is about, what students can expect to learn during their time spent in the course and the expectations for...
Jennifer Barker
Business Development Strategist
At times it can feel like a blog is a dime a dozen. Just about everyone has one. Your kid is blogging about junior high school. Your neighbor is blogging about the neighborhood watch crew. Even the guy at your local market is blogging about the joy of bagging groceries. So when it comes time to...
Paul Schetelich
Lead Designer
Think about the last design that you made for a client. What type of feedback did you receive? Was it constructive feedback that actually helped you improve the design? Or was it merely personal opinion? Personal opinions, vague feedback and subjective criticism never helps a design project move...
Chris Delany
Partner
Proof That Marketing Automation Works If a lead converts on your website, what do you do? Celebrate with a coffee run? Do a celebratory dance? Throw the office a pizza party? Before you go invest in that lakefront property, take a step back and think about how you’re going to nurture your lead....
Chris Delany
Partner
Understanding Marketing Technology Terms and Phrases Have you ever wanted to speak another language but weren’t sure how to begin the learning process? Many people are faced with this predicament when trying to engage in the language used to talk about marketing and technology, a name dubbed...
Pete Schauer
Marketing Director
Why Less Returns More Have you ever heard of the 9-word email? This unique style of email was developed for a real estate re-engagement campaign by Dean Jackson. The purpose was to be simple and direct using a one-line question that read something like this: Are you still looking for a house in...
Christina Diecidue
Marketing Project Coordinator
The Importance of a User Friendly Site When a prospective student wants to learn more about your academic program, where do you send them? Probably your website. But just how confident are you in your website? Does it deliver accurate, realistic information? Does it keep prospects engaged as they...
Jennifer Barker
Business Development Strategist
Bloggers Are Now the Third Most Trustworthy Source of Information Who do you trust when you want to learn more about a particular topic? Well, bloggers of course! According to a U.K. survey, bloggers are the third most trustworthy source of information, following friends and family. This means...
Christina Diecidue
Marketing Project Coordinator
How Colleges Are Marketing to Potential Students Colleges and universities need to be creative in their marketing efforts, and one of the latest tactics is to dangle enticing perks and amenities in front of prospective students. These amenities can include anything from laptops to gourmet dining...
Mark Covert
PPC Strategist
The Importance of PPC for Increasing Your Business PPC is definitely a mixed bag. Some marketers love it, others hate it. The only thing that we’ve seen to be consistent is that those who love pay per click have success with it and those who are frustrated with it don’t see much, if any, results...
Adrianna Mieras
Senior SEO Strategist
Changing Trends in SEO Were you ever led to believe that a celebrity was dead when really they weren’t? Premature obituaries are nothing new, but they certainly shake things up a bit. Remember when 2008 news reports circulated that Miley Cyrus had died in a terrible car accident? Or how about...
Jennifer Barker
Business Development Strategist
Why You Shouldn't Neglect Your Online Presence Your social presence isn’t static. It’s alive. Think of it as a garden. If you wanted to grow a vegetable garden, you would start by planting the right seeds and watching it grow. It would require nurturing; you couldn’t just leave it be. If you...
Paul Schetelich
Lead Designer
The Importance of Having a Mobile Friendly Website Since early this month, consumers have been scouring the Web looking for deals in preparation for one of the biggest shopping days in the world. There’s something exhilarating about waiting in line - either online or in person - for an item to go...
Christina Diecidue
Marketing Project Coordinator
How marketing demographically can increase college enrollment What if we told you that your higher institution could increase enrollment just by targeting specific audiences in a given location? That’s exactly what hyperlocal marketing is doing for colleges and universities across the country. By...
Paul Schetelich
Lead Designer
One would assume that the marketing and design teams would get along great. One creates the content and the other creates the visuals. But if you belong to either party, you know all too well that these teams go from being friends to frenemies pretty quickly. Marketers get frustrated when the...
Jennifer Barker
Business Development Strategist
The Importance of Creating Relevant Content Remember when search engine optimization relied on choosing a keyword, stuffing it into your content as many times as possible and then watching it rank well? It probably sounds like a million years ago, but this time did exist. But as quickly as it...
Christina Diecidue
Marketing Project Coordinator
The Rise of Pinterest as a Higher Ed Marketing Tool By now you’re probably somewhat familiar with Pinterest. If you’re a female over the age of 18, you’re probably very familiar with it. Heck, even if you’re a male, you may have checked out the ropes. Though Pinterest is heavily dominated by...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Adrianna Mieras
Senior SEO Strategist
Would you think it’s possible to get your small company to rank better than a Fortune 500 company like Amazon or eBay? If you’re shaking your head no, think again. Though many marketers gawk at the sound of another search algorithm update, it’s these changes that have leveled the playing field for...
Pete Schauer
Marketing Director
How Marketing Technology Has Evolved Technology and marketing go together like milk and cookies. Cheese and macaroni. Fish and chips. It’s hard to believe that there was ever a time when they didn’t go together. Surprisingly, there was. Marketing companies that existed long ago didn’t point their...
Mark Covert
PPC Strategist
What Most People Don't Understand About PPC You can’t talk about PPC without talking about conversion rate optimization (CRO). Each time someone clicks your link, you have the opportunity to gain a conversion. Maybe that person will fill out a form, become a subscriber or complete a sale....
Christina Diecidue
Marketing Project Coordinator
It’s okay to admit that you’ve done a little snooping on some of your fellow competitors’ Facebook Pages. In fact, this is a good thing to do since you can get a feel for what other colleges are doing. One of the first things that will stand out is the cover photo, and a creative, high-quality...
Adrianna Mieras
Senior SEO Strategist
The Relevancy of SEO Keywords Ah relevancy. You’ll hear marketers talk about the importance of relevancy all the time. Relevant content. Relevant messaging. Relevant keywords. But what does it really mean to be relevant, and how do you go about finding these types of keywords to use in your...
Jennifer Barker
Business Development Strategist
Social Media Is A Powerful Job Search Tool Job searching is not for the weak. It takes an incredible amount of strength, determination and confidence to send in your resume, follow up with companies and go on interviews. Job search anxiety is a real thing, and an extended job search can take its...
Pete Schauer
Marketing Director
An inbound agency may not be the first set of hands you would call on to help your school’s digital marketing strategy, but it’s the right move. Inbound agencies don’t just work with businesses that sell products or services; they also work with colleges and universities that are interested in...
Jennifer Barker
Business Development Strategist
How to Create a Trending Hashtag It’s not easy to get a hashtag to trend, and many attempts don’t go over very smoothly. At the very least, you can hope that a flop goes unnoticed, but there have been cases of hashtags that have failed miserably. Of course you don’t want your brand to look silly...
Chris Delany
Partner
The Importance of Taking a Lunch Break Did you take a lunch break yesterday? How about today? Chances are, you’re shaking your head no. And you’re not alone. Fewer Americans are taking lunch breaks these days. Instead, they’re snacking and eating meals at their desks rather than in a break room...
Pete Schauer
Marketing Director
Halloween has arrived - and we must celebrate! Out of appreciation for this spooky holiday, we thought we would share some of the scariest digital campaigns we’ve seen so far. This should hold you over until you’re ready to leave work and do some trick-or-treating of your own! Before we get started...
Jennifer Barker
Business Development Strategist
Regardless of the type of link building strategy that you're working on, there are simple improvements that can be made to boost your efforts. It’s crucial that you spend some time on link building because it will pay off. Search drives massive amounts of traffic, and links are responsible for...
Chris Delany
Partner
Why Tech Companies are Moving to the Jersey Shore Think back to the moment when you knew you wanted to be in the digital technology field. Technology changes so rapidly, it may be hard to pinpoint an exact time when you knew what you wanted to do, but you can probably recall moments in your past...
Pete Schauer
Marketing Director
The Top Higher Ed Websites and Why The only way you can perform an objective assessment of your college or university’s website is if you know what your competitors’ sites look like. You need a benchmark to be able to determine if your site is good, great or significantly lacking. Unfortunately,...
Chris Delany
Partner
We all need a few pity days from time to time. And sometimes, those self pity days revolve around your marketing strategy. Why does it seem like no matter how much time or money you exhaust into your campaigns, nothing seems to work? How does your competitor manage to get so many likes on their...
Christina Diecidue
Marketing Project Coordinator
As a higher institution trying to get a foothold in a competitive landscape driven by young adults, it’s imperative that you stay up to date on the latest digital marketing trends. Not only will this knowledge help keep your school current but also it will successfully speak to your prospects. We...
Pete Schauer
Marketing Director
Relationships are hard. The interactions you have with your leads are no exception. Just when you think you have a hot lead and you’re ready to close the deal, they bail. You’re not sure why. Was it something you did? Something you said? Something you couldn’t offer them? It’s normal and natural to...
Paul Schetelich
Lead Designer
Most Common Mistakes Web Developers Make Do you want to create an awful website that users will bounce right off of? Of course not! That would be silly because that would mean a poor user experience and even poorer reviews to go along with it. You would lose customers and prospects and carry a...
Paul Schetelich
Lead Designer
It’s not easy to do graphic design if you don’t have a graphic design background. Even those who are experienced can sometimes find it hard to deliver the level of quality and consistency they hope for. Because graphic design is constantly evolving, it’s important to keep on top of the latest...
Chris Delany
Partner
Are you still thinking about whether or not your business could benefit from having an Instagram account? Well, you better get moving in your decision because now businesses are taking it a step further and enjoying an entirely new advertising platform: Instagram ads. Instagram ads were originally...
Mark Covert
PPC Strategist
Using PPC for International Student Recruitment Higher institutions have always had to face unique challenges, and today that challenge is acquiring a solid base of qualified leads out of a shrinking number of prospects. With the rising costs of college and economy hardships, college enrolment is...
Chris Delany
Partner
Things have changed significantly in the past decade for digital marketing. If you can remember back that long ago, websites were extremely thin and unimaginative, and opportunities were everywhere for businesses that had a bit of know-how when it came to Internet marketing. Today’s landscape is...
Chris Delany
Partner
Tracking Roles and the Importance of Them Imagine that you are driving to your friend’s new home. They recently moved to a new location. You’re semi-familiar with it, but you’ve never actually been there, let alone driven there on your own. Oh, and your GPS isn’t working. All you have are some...
Adrianna Mieras
Senior SEO Strategist
The advent of mobile phone and tablet technologies has had a major impact on the world of web design. Not surprisingly, this change has also put pressure on web analytics providers to do a better job of identifying mobile users and monitoring their behaviors in order to provide website operators...
Paul Schetelich
Lead Designer
Interstitial space is becoming more important for web designers who have to decide what to do with the space they have. Each second on a website matters for the user, and it can make or break their experience with the brand. Between advertisements, bits of information, and forms to fill out, the...
Pete Schauer
Marketing Director
Have you ever heard of a marketer having a problem with too many leads? We didn’t think so. Even though you can’t have too many leads - or do too much marketing - it still gets overwhelming when you try to take on too much. This is easy to do with advertising, considering that there are so many...
Adrianna Mieras
Senior SEO Strategist
Natural links are always a staple of good SEO. You’ve probably heard about them many times when reading about SEO, hearing them referred to as “natural,” “organic” or “real.” But what exactly are natural links, how do you get them and how do they influence SEO? Many marketers are missing the mark...
Pete Schauer
Marketing Director
Here’s some food for thought: people are reading more frequently, yet they’re reading less material than ever before. According to the Pew Research Center, the number of non-book readers has tripled over the last quarter century. Today, 23% of Americans haven’t read a book within the past year. In...
Adrianna Mieras
Senior SEO Strategist
Does all of your web copy sound the same, as though someone has just inserted keywords into a form letter and pasted it up? This is an all too common problem when it comes to web content because it is frequently written by inexperienced writers or bored professionals with no personal link to the...
Mark Covert
PPC Strategist
When it comes time to setting and tracking your marketing KPIs, or key performance indicators, you’re probably aware of the typical metrics such as sales revenue, leads and cost per acquisition. But there are many other KPIs that you should be tracking in order to deliver more successful marketing...
Video is a powerful marketing tool that can help create a personal connection between you and your clients, but getting the medium right can be a tricky thing. Whether it’s poor lighting, an overly scripted message, or just a video that goes on for way too long, marketing videos can backfire when...
Adrianna Mieras
Senior SEO Strategist
By now you know that money doesn’t grow on trees. It can’t be found at the ends of rainbows either. Sure, some people get lucky with inheriting money, but for the vast majority of us, money management is essential to surviving. This couldn’t be more true for business owners who need to watch where...
Adrianna Mieras
Senior SEO Strategist
When you get a notice from Google saying that your website has unnatural links pointing to it, the search giant wants you to use the disavow tool to remove them. Sounds easy enough, right? Before you get ahead of yourself, it’s important to know that the disavow tool has some limitations. Knowing...
Adrianna Mieras
Senior SEO Strategist
Whenever you read about content, one of the most frequent suggestions you’ll get is to produce content that is fresh and relevant. Most content writers heed this advice and create content that is updated regularly, pertains to their audience's needs and includes current facts and figures. This is a...
Pete Schauer
Marketing Director
Everyone loves a good startup story. Like the woman down the street who came from nothing but was able to turn her passion for baking into a successful business. Startup stories like these give the rest of us hope and inspiration that the same can happen in our own lives. They also remind us that...
The Internet of Things (IoT) is everywhere around us, yet few truly understand the impact it will have on every aspect of life. In terms of business, the marketing industry will be heavily impacted. And while the changes will certainly require many businesses to pivot and pursue new avenues for...
Chris Delany
Partner
Raise your hand if you like to save money. Yeah, we do too. This is why many businesses rely on a series of digital analytics such as page views, organic visits and conversions to learn about what’s working for their audience. This isn’t a bad move by any means, but relying solely on digital...
Pete Schauer
Marketing Director
While most marketers are very confident in their strategies and skills, the majority doesn’t take important factors like cognitive biases into mind when developing and designing landing pages. However, accounting for psychological factors like these will help to maximize conversions. Cognitive...
Adrianna Mieras
Senior SEO Strategist
Since the inception of marketing, ideas and intuition have driven the field. In the past, customer surveys were expensive to collect and often were not representative of the average consumer. Digital tools have made data easier to gather, and today, marketing is increasingly reliant on data. The...
Pete Schauer
Marketing Director
Online advertising is a challenge for many startups. Finding the best SEM strategies that will pay off can be overwhelming, because unless you work in advertising, it’s hard to determine which investments will provide the greatest ROI. As a startup, you are competing against other businesses with...
Pete Schauer
Marketing Director
The advertising and marketing industry doesn’t come easy. Heck, a 60-second spot during the Super Bowl game cost advertisers a whopping $9 million. A 30-second spot cost $4.5 million. This isn’t small money for anyone, especially small businesses on a limited advertising budget. Yet just because...
Adrianna Mieras
Senior SEO Strategist
Since brands have to extend themselves on many channels - online, in person or by phone - it’s difficult to provide optimal customer experiences at all times. Take mobile for instance. Mobile is growing in popularity, and businesses have made sure to have some type of presence on this platform....
Pete Schauer
Marketing Director
Videos have a way of connecting your audience to your brand in ways that aren’t possible with other forms of marketing. Through videos, you can tell stories, evoke emotion and create time lapses. The average user spends more time watching videos online than any other activity, and it’s been...
Pete Schauer
Marketing Director
Videos are becoming an important part of today’s marketing strategy whether they are funny, informational or instructional. Videos are a nice change of pace for users when they don’t want to sit and read a long article or try to make sense out of complicated how-to steps. Plus, some things are just...
Mark Covert
PPC Strategist
Key performance indicators (KPIs) may not be one of the most exciting parts of a marketer’s job, but it’s certainly one of the most important. KPIs help you determine how well you're meeting your goals so that you can identify the measures that are working. Using this information, you can then...
Pete Schauer
Marketing Director
Not sure what to take and what to throw away when it comes to digital marketing? It will take more than a lifetime to test out all the different digital marketing trends out there, so you have to pick and choose and hope for the best - at least to some degree. As we move into 2015 and are greeted...
Mark Covert
PPC Strategist
You can’t deny the power of inbound marketing. Customers are smarter and more confident about what they want. Some purchases are impulse buys, but many others are well-researched before they are made. By this point, the customer is on a direct path to buying what they want, and it’s up to you to be...
Mark Covert
PPC Strategist
The end of the year is a great conversation starter in itself. Marketers love to look back on the past year, embracing the trends that stuck and writing off the ones that didn’t. With a new year comes a set of new predictions, and there certainly is no shortage of future telling in 2015. One area...
Pete Schauer
Marketing Director
We have officially crossed over into 2015 territory! This means that all of the predictions that advertisers were making at the end of the year will either become a reality or a fantasy. One trend that we can all agree on is that people from all corners of the world are adopting the use of smart...
Pete Schauer
Marketing Director
Are you excited to be preparing for your digital marketing strategy for the New Year? Okay, maybe ‘excited’ is the wrong word to use, but there is something uplifting about getting a head start on your marketing plan that will lead to success in the New Year. If you’re not sure where to start, you’...
Pete Schauer
Marketing Director
YouTube is the second-largest search engine, with 28.5 million unique users a month. Marketers are narrowing in on YouTube because of the volume of users it has, as well as the potential for very specific targeting. With YouTube’s advertising platform, you can make a big impact even with a small...
Mark Covert
PPC Strategist
At first, writing ads can be fun and exciting, especially with high hopes for new paid search campaigns. Yet over time, writing ads loses its appeal and can leave you with ad fatigue. No matter how tired or bored you are with writing ad copy, digital ads require a lot of attention to keep them...
Pete Schauer
Marketing Director
It’s hard to believe that the hype of Black Friday is already over, but it is. Now it’s time to look at the numbers--and record-breaking they were. While the stores were certainly not exempt from long lines and mayhem, the numbers show that more shoppers took advantage of major discounts online...
Mark Covert
PPC Strategist
Earlier this month, Google announced that conversion estimates had been added to the Keyword Planner tool in AdWords. If you missed the memo, we have the scoop for you. Google plans on using your account’s historical conversion data, but if you don’t want to use this data, you can enter in your own...
Pete Schauer
Marketing Director
A successful marketing campaign is critical to growing your business and expanding your customer base. If you’re like most marketers, you probably use a multi-tiered strategy that utilizes a variety of marketing methods. You can then track their success using analytics tools. This is helpful for...
Mark Covert
PPC Strategist
According to research from Covario, a San Diego, California search marketing agency, mobile search volume has risen 120 percent, with one-third of last quarter’s paid search spend going to mobile. The quarterly analysis covered Covario clients in the tech, consumer electronics and retail industries...
Pete Schauer
Marketing Director
As a digital marketer, seeing more success for your marketing initiatives is the ultimate validation of what you do. Simply coasting along or worse yet, dropping in sales, leaves you questioning what you’re doing wrong. With all the tools out there, the best one for understanding the behaviors and...
Mark Covert
PPC Strategist
E-commerce holiday sales are expected to increase by 16.6 percent this year, which has business owners and marketers alike pumped to make the most of the holiday shopping season. As we roll into the month of November, you should be thinking of a marketing campaign that will bring in new customers...
Mark Covert
PPC Strategist
Nothing is more frustrating than learning that your products aren’t appearing on search like they should. Before you find yourself in this predicament, get familiar with the updated Shopping Feed Specifications from Google that were enforced in September. These data requirements for Google Shopping...
Mark Covert
PPC Strategist
Wouldn’t it be nice to know what your competitors were doing this quarter? Well, we’ll let you in on a little secret. Your competitors have been determining what plays they will use to generate more sales and exposure in Q4. If these plays are executed well, it’s your competitors that will be...
Pete Schauer
Marketing Director
With so many social media marketing options available these days, it’s easy to overlook the importance of traditional email marketing. In fact, some people think that email marketing is on its way to being obsolete, but this couldn’t be further from the truth. Email marketing is very much alive and...
Mark Covert
PPC Strategist
PPC campaigns are great marketing tools, but every detail matters. Even if you’re a pro at launching campaigns, it’s easy for things to get overlooked. Using a checklist before your campaign goes live is helpful and ensures that nothing slips through the cracks and disrupts your marketing campaign...
Adrianna Mieras
Senior SEO Strategist
In 2014, we’ve seen content marketing soar in purpose, function and popularity. In fact, a report by the Content Marketing Institute tells us that 93% of B2B businesses use content marketing as part of their overall marketing plan. With that said, let’s take a look at the hottest content marketing...
Pete Schauer
Marketing Director
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Mark Covert
PPC Strategist
If your company has a valuable in-house PPC team, you may think that talking to an outside digital marketing agency is not necessary. After all, you don’t want to replace your in-house team, so why bother reaching out? Well, we couldn’t agree more (with the first part at least). Just because you...