Blog: Where you can learn from us.

Tayllor Gomez-Spillane
Senior SEO Strategist
Google Analytics (GA) is an important tool for higher education marketers. Thanks to the data collected, you can learn all sorts of things about your audience and how they respond to your campaigns. Knowing what to track isn’t always clear, though. What metrics indicate that your efforts are...
Jennifer Barker
Senior Business Development Strategist
Big data has always been a bit of an enigma. Businesses like having big data at their disposal because they can make strategic decisions, streamline operations, and target the right audiences. All of this helps businesses work smarter, not harder. And, with all of the big data tools available to...
Pete Schauer
Marketing Director
Facebook Insights tells you a lot about how your pages and posts are performing. But, did you know that by exporting this data, you can learn even more about your Facebook community? With the appropriate information in your hands, you can make strategic, data-driven decisions. The next time you’re...
Robert Wheat
Senior PPC Strategist
Digital marketers do more than come with up creative ideas. They also need to know how to measure their work. Which types of channels are most effective? How many leads are being generated? How much revenue is being brought in? By knowing this information, we can make informed decisions that make...
Pete Schauer
Marketing Director
Today’s marketers need to be creative, quick thinking and resourceful. We also need to excel at a wide range of marketing channels rather than just one or two. This is called hybrid marketing, and it’s something that you must do well if you want to be competitive in your industry. Before social...
Mark Covert
PPC Strategist
As Google’s algorithms change, content marketing becomes increasingly important. Blogs and website information need to be constantly improved to keep search engine results high. In 2009, Google announced 200 variables were used to determine search engine results. Today, that number is believed to...
Pete Schauer
Marketing Director
As a digital marketer, seeing more success for your marketing initiatives is the ultimate validation of what you do. Simply coasting along or worse yet, dropping in sales, leaves you questioning what you’re doing wrong. With all the tools out there, the best one for understanding the behaviors and...
Adrianna Mieras
Senior SEO Strategist
The New Jersey State League of Municipalities is a voluntary association that is designed to help local communities do a more efficient job at self governing. Through information, new law updates and practical examples, local officials throughout the Garden State know where to come for up-to-date...