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Matthew Smokowski
Lead PPC Strategist
As an AdWords advertiser, getting more clicks on your ads is a top priority. The more relevant the click, the more likely the visitor is to convert into a lead. One day, that lead may turn into a loyal customer! There are many ways to increase qualified clicks, and one way to do this is by...
Christina Diecidue
Marketing Project Coordinator
Being a Jersey Shore based marketing agency, the SEMGeeks team knows that beach badge prices can create a grey cloud on your sunny summer day. With prices going up each year, it is often becoming a chore to purchase that all-access pass to your favorite summer spot. This increase in price, however...
Christina Diecidue
Marketing Project Coordinator
Online college enrollment continues to increase, with support from higher education institutions dropping. The number of students enrolled in online courses has reached 5.8 million nationally, supporting a growth trend that we have seen for the past 13 years. Though higher institutions are aware...
Tayllor Gomez-Spillane
SEO Strategist
Users’ attention spans are getting shorter. A recent Slate article points out that most people don’t finish reading complete articles anymore. Even though scrolling feels natural to people, many never make it below the fold. If they do, they only skim over the content to absorb the most important...
Nicole Krosnowski
Designer
A great story deserves a great headline. That’s why serious designers keep a well-supplied font library with them at all times. However, you may have noticed that it’s difficult to find fonts that are legible and attractive. You don’t want your titles to look uninteresting, but how do you know when...
Nicole Krosnowski
Designer
Designing a website requires a journey of awareness that involves both inward and outward components. Through self-discovery, investigation and hands-on learning, web designers can tap into the emotional framework of the problem they are trying to solve. Usually, the outward-facing approaches are...