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Nicole Krosnowski
Senior Designer
Web users have high expectations for the websites they visit. We can expect this trend to continue, as younger generations that have grown up with the internet are the least forgiving. When you know that your company is judged by its website, it’s imperative that your site delivers a positive user...
Pete Schauer
Marketing Director
SMS (short message service) marketing often flies under the radar, but it should not be ignored, especially for higher institutions. Young people use SMS every day. One study found that people between the ages of 18-45 have their phones within reach 22 hours a day. Plus, open rates for text...
Tayllor Gomez-Spillane
Senior SEO Strategist
Google rewards the best. To be considered among the top websites in your industry, you must have a powerful SEO strategy that follows the latest trends. When you give attention to the right aspects of SEO, you can utilize your resources in the best way possible and ensure that your website holds a...
Pete Schauer
Marketing Director
There’s a reason why people say that Facebook is for old(er) people. It’s because it is. Facebook continues to grow among older age groups and remains the largest social network in the world. But, if you’re trying to reach a younger audience, as colleges and universities usually are, Facebook may...
James Geiger
Lead Developer
“About Me” and “About Us” pages are some of the most important pages on your website. Ironically, they are also some of the most overlooked pages. It’s a new year, so why not dig this page out, dust it off, and give it the attention it deserves? Why “About Me” Pages Matter When a prospective...
Jennifer Barker
Senior Business Development Strategist
A healthy work-life balance is one of the best gifts you can give your mental and physical health. It’s what ultimately prevents stress and burnout in your personal and professional lives. Studies show that the majority of people prefer working for companies that provide a healthy work-life balance...