Blog: Where you can learn from us.

Tayllor Gomez-Spillane
Senior SEO Strategist
A core part of your digital marketing plan is a search strategy. Marketers commonly allocate nearly half their ad budget in paid search, hoping to be found by the right people. With so much of your ad spend going toward search marketing, the last thing you want is to waste money. Below are five...
Tayllor Gomez-Spillane
Senior SEO Strategist
Somewhere along the way, SEO has become more about users than technicalities. If you ask Google how to do SEO, it will tell you to pay attention to the user by creating relevant, engaging content. Understandably, marketers have been satisfied with this response. For once, it meant we could create...
Tayllor Gomez-Spillane
Senior SEO Strategist
One of the easiest ways to drive traffic to your site is to write articles that are optimized for SEO. In terms of search engine ranking, each blog post acts as a web page for your site. By optimizing these pages with certain keywords, the search engines can find your pages easily and deliver them...
Tayllor Gomez-Spillane
Senior SEO Strategist
Cortland Butterfield was a 2017 summer intern at SEMGeeks and worked with the SEO team. He is going into his senior year at Rider University. SEO, infographics, blog postings, and keyword research are now everyday terms that I encounter while at SEMGeeks. If I am asked to post a blog on one of...
Tayllor Gomez-Spillane
Senior SEO Strategist
Aimee Mnich was a 2017 summer intern at SEMGeeks and worked with the SEO team. She is going into her senior year at The Pennsylvania State University. See her thoughts on her SEMGeeks experience below! The Jersey Shore—a great place to unwind at the beach, eat some good food, listen to great...
Tayllor Gomez-Spillane
Senior SEO Strategist
Ryan Falcone was a 2017 summer intern at SEMGeeks and worked with the SEO team. He is going into his senior year at Rider University. See his thoughts on his SEMGeeks experience below! When people think of Belmar, they normally think of the beach, expensive food, and Tuesday’s at Bar A. From now...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you ever feel frustrated by content marketing, you are not alone. Many marketers struggle with measuring ROI, performing keyword research, and ranking well in the search engines. It’s frustrating to develop content, only to learn that it’s not driving the traffic or results you had expected....
Tayllor Gomez-Spillane
Senior SEO Strategist
Search engines are more sophisticated than they were a handful of years ago. They are getting smarter at understanding a user’s intent and the information that will be helpful to their search. If you are only focused on keywords, it’s time to broaden your thinking. Keywords are part of a larger SEO...
Tayllor Gomez-Spillane
Senior SEO Strategist
At some point, every marketer deals with stale organic traffic. It’s not something that we like to see, of course, but it happens. Sometimes these plateaus in traffic come from industry changes, how your audience consumes content and how relevant the information is. Not everything is in your...
Tayllor Gomez-Spillane
Senior SEO Strategist
Infographics are the bee’s knees. They transform complex or boring topics into easily digestible chunks of information that are actually worth reading. With the included images, the brain is more likely to remember the information. Interactive infographics are excellent SEO tools that should be...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you need to order a birthday cake for your kid’s party, what do you do? Pull up your search engine and do some research, of course. Your customers are no different. When they need a product or service that is similar to yours, they’ll do some digging online. As soon as they find what they’re...
Tayllor Gomez-Spillane
Senior SEO Strategist
The internet is full of wonderful sites to explore, games to play, kitten videos to watch and social profiles to dig into. With so much to do, it’s easy to get lost in a virtual world rather than the real world you should be paying attention to. Fortunately, the web also offers useful tools to help...
Tayllor Gomez-Spillane
Senior SEO Strategist
Users’ attention spans are getting shorter. A recent Slate article points out that most people don’t finish reading complete articles anymore. Even though scrolling feels natural to people, many never make it below the fold. If they do, they only skim over the content to absorb the most important...
Tayllor Gomez-Spillane
Senior SEO Strategist
User experience and SEO share the same space, and therefore, must learn to get along. It’s not an easy relationship because pleasing both the search engines and users requires different approaches. What may look great in the design world can end up hurting SEO efforts, and vice versa. In this post...
Tayllor Gomez-Spillane
Senior SEO Strategist
From local legend to the national stage, 10th Ave. Burrito Co. has made a name for itself - not only at the Jersey Shore, but across the entire country.   Head owner and shore native, Brian Katz, has been cooking up delicious cuisine since he was young.  Initially a hobby in high school, he found...
Tayllor Gomez-Spillane
Senior SEO Strategist
Keeping on top of the trends is advice you hear regularly, but actually following through with it is another story. With the cultural landscape changing on a dime, there’s a lot to keep up with. If you’re not on your toes, trends will come and go without you having a chance to craft a meaningful...
Tayllor Gomez-Spillane
Senior SEO Strategist
Wasn’t it frustrating when you would spend hours writing a college paper, only to realize that your teacher never read it? The same feeling comes over content writers when they realize that their blogs are getting very little attention. Though there are SEO benefits to maintaining a blog, the main...
Tayllor Gomez-Spillane
Senior SEO Strategist
If you haven’t heard of it already, Outbrain is a content syndication platform that allows users to publish content and reach new audiences. As a digital media agency committed to producing compelling content for our readers, we are no strangers to content platforms of this sort. Campaign...