Blog: Where you can learn from us.

Robert Wheat
Senior PPC Strategist
Last time I checked, pouring money into a paid ad campaign that is guaranteed to fail isn’t a solid growth strategy. But, why do so many businesses find themselves in this exact predicament?   Paid ads are tricky, which is why businesses usually hire a PPC account manager to run their campaigns and...
Robert Wheat
Senior PPC Strategist
One of the most effective frameworks I’ve come across for PPC is in this Moz article. The method is simple and straightforward: 1) make choosing you easy, 2) show customers you care, and 3) encourage loyal customers. Of course, this is easier said than done, but the message is honest. PPC does...
Robert Wheat
Senior PPC Strategist
Pay per click campaigns are effective tools for student recruitment, but only when they’re not filled with mistakes! Unfortunately, there are many areas for errors to be made, such as when setting up campaigns, targeting an audience or allocating your budget. Even one simple glitch can cause your...
Robert Wheat
Senior PPC Strategist
One would assume that after years of the same argument - PPC or SEO - there would finally be a solid answer. But, that’s not the case. Where you spend your marketing budget depends on your short and long term marketing objectives, your current placement in the SERPs and when you plan to see a boost...
Robert Wheat
Senior PPC Strategist
Thanks to Amazon Prime Day, consumers no longer have to wait until Black Friday and Cyber Monday to land amazing deals. Amazon first launched Prime Day in 2015 after celebrating its 20th birthday. As a thank you to customers with Prime Memberships, Amazon gave access to incredible deals on...
Robert Wheat
Senior PPC Strategist
Do you ever get the feeling that PPC is just plain boring? I know I do! But, it doesn’t have to be this way. Though this model of internet marketing is based on numbers, it can actually be fun. The trick is to use your right brain as well as your left brain. The left side is responsible for logical...
Robert Wheat
Senior PPC Strategist
Memorial Day marks the unofficial start to summer. Living on the East Coast, we see all four seasons. THIS is the weekend we wait for. Six months ago, we were dreaming of the day when we could grill hot dogs and hamburgers and swim in a pool. Now, here we are. It’s an exciting time with high hopes...
Robert Wheat
Senior PPC Strategist
Would you say that your PPC campaigns are effective, or do they seem to fall apart? I’ll admit, building successful paid ad campaigns is not something that can be done in my sleep. It takes research, careful planning, and a watchful eye as the campaign rolls out. But, if you’re not incredibly...
Robert Wheat
Senior PPC Strategist
I think we’ve all had those moments when being a YouTube sensation sounds a lot more attractive than working a 9-5. This idea is only further solidified when you come across an article like this one that lists the highest paid YouTubers. I mean, I can be funny, too. Consider 6-year-old Ryan from...
Robert Wheat
Senior PPC Strategist
In February, Google Chrome rolled out a new feature that blocks ads on certain websites. These sites are mostly ones that engage in annoying behaviors like autoplaying sound or displaying ads for a certain length of time. Google is penalizing these sites and filtering through all ads that appear on...
Robert Wheat
Senior PPC Strategist
The Super Bowl marks the last football game of the season - a matchup between the best of the best. Of course, people tune into the Super Bowl for more than great football. This unofficial holiday comes at a time when we could all use a boost. It’s the middle of winter, the holidays are over, and...
Robert Wheat
Senior PPC Strategist
How are your PPC campaigns doing these days? Many marketers admit that they could be doing better and that’s OK. This means that there is room to grow. Earlier last year, Google AdWords improved quality score reporting to make it easier for PPC marketers to manage their campaigns. Some of these...
Robert Wheat
Senior PPC Strategist
If you haven’t added Snapchat to your list of social media platforms, it’s time to seriously consider it. Snapchat can be intimidating for those who aren’t familiar with snaps and filters. In fact, the whole interface requires a learning curve. It’s different from Facebook, Twitter, and Instagram....
Robert Wheat
Senior PPC Strategist
Google rejects about 200,000 ads or more each year. Considering how many ads are submitted and approved, this is a small number. Still, it’s not just spammers that this happens to, overlooking simple details can get your ad denied. Not only is a rejected ad crushing to your ego, but it can also be...
Robert Wheat
Senior PPC Strategist
The holiday season is upon us! People are scrambling to buy the perfect gifts for their loved ones, driving more traffic to big box retailers. This is a crucial time, as many physical stores have struggled to keep their sales up with the rise of online shopping. According to Fung Global Retail and...
Robert Wheat
Senior PPC Strategist
Who doesn’t love technology? With the brilliant commercials featuring advanced smartphone designs and cool music in the background, it’s hard not to get sucked in. But as we know, some people are naturally more tech savvy than others. If you have a techie on your guest list this holiday season, we...
Robert Wheat
Senior PPC Strategist
If there’s one thing that can make or break a conversion, it’s your visual content. Imagine that you are shopping for an outfit to wear to a holiday work party. You come across a great looking outfit that’s in your price range. Unfortunately, the photos are limited. The model isn’t anything close...
Robert Wheat
Senior PPC Strategist
Do you remember the days when a generic email blast was enough to impress customers? Today, this is not the case. Consumers want content that speaks to them on a personal level. And, it’s understandable. When one of our favorite brands takes the time to learn about our needs, we’re more likely to...
Robert Wheat
Senior PPC Strategist
Thank goodness for four seasons, otherwise our marketing campaigns would be dull! Seasonal events offer new, refreshing opportunities for businesses of all sizes. In fact, some companies bring in more sales over the holidays than they do the remaining months of the year! As much as you might try to...
Robert Wheat
Senior PPC Strategist
Even with billions of daily active users on Facebook, it’s difficult to get your posts seen by the right people. Because posting alone isn’t enough, Facebook ads have become an essential part of social media marketing. Ads are used to drive people to your Facebook page and then to your website for...
Robert Wheat
Senior PPC Strategist
This week, the SEMGeeks PPC team decided to check out a few local eateries around the Belmar and Asbury Park area. Each day, we decided to choose a new, unique lunch location to experience what the local area has to offer. From five star Italian restaurants to quick, grab-and-go snack shacks, the...
Robert Wheat
Senior PPC Strategist
Digital marketers do more than come with up creative ideas. They also need to know how to measure their work. Which types of channels are most effective? How many leads are being generated? How much revenue is being brought in? By knowing this information, we can make informed decisions that make...