Blog: Where you can learn from us.

Robert Wheat
PPC Strategist
If you haven’t added Snapchat to your list of social media platforms, it’s time to seriously consider it. Snapchat can be intimidating for those who aren’t familiar with snaps and filters. In fact, the whole interface requires a learning curve. It’s different from Facebook, Twitter, and Instagram....
Robert Wheat
PPC Strategist
Google rejects about 200,000 ads or more each year. Considering how many ads are submitted and approved, this is a small number. Still, it’s not just spammers that this happens to, overlooking simple details can get your ad denied. Not only is a rejected ad crushing to your ego, but it can also be...
Robert Wheat
PPC Strategist
The holiday season is upon us! People are scrambling to buy the perfect gifts for their loved ones, driving more traffic to big box retailers. This is a crucial time, as many physical stores have struggled to keep their sales up with the rise of online shopping. According to Fung Global Retail and...
Robert Wheat
PPC Strategist
Who doesn’t love technology? With the brilliant commercials featuring advanced smartphone designs and cool music in the background, it’s hard not to get sucked in. But as we know, some people are naturally more tech savvy than others. If you have a techie on your guest list this holiday season, we...
Robert Wheat
PPC Strategist
If there’s one thing that can make or break a conversion, it’s your visual content. Imagine that you are shopping for an outfit to wear to a holiday work party. You come across a great looking outfit that’s in your price range. Unfortunately, the photos are limited. The model isn’t anything close...
Robert Wheat
PPC Strategist
Do you remember the days when a generic email blast was enough to impress customers? Today, this is not the case. Consumers want content that speaks to them on a personal level. And, it’s understandable. When one of our favorite brands takes the time to learn about our needs, we’re more likely to...
Robert Wheat
PPC Strategist
Thank goodness for four seasons, otherwise our marketing campaigns would be dull! Seasonal events offer new, refreshing opportunities for businesses of all sizes. In fact, some companies bring in more sales over the holidays than they do the remaining months of the year! As much as you might try to...
Robert Wheat
PPC Strategist
Even with billions of daily active users on Facebook, it’s difficult to get your posts seen by the right people. Because posting alone isn’t enough, Facebook ads have become an essential part of social media marketing. Ads are used to drive people to your Facebook page and then to your website for...
Robert Wheat
PPC Strategist
This week, the SEMGeeks PPC team decided to check out a few local eateries around the Belmar and Asbury Park area. Each day, we decided to choose a new, unique lunch location to experience what the local area has to offer. From five star Italian restaurants to quick, grab-and-go snack shacks, the...
Robert Wheat
PPC Strategist
Digital marketers do more than come with up creative ideas. They also need to know how to measure their work. Which types of channels are most effective? How many leads are being generated? How much revenue is being brought in? By knowing this information, we can make informed decisions that make...