Blog: Where you can learn from us.

Pete Schauer
Marketing Director
Creating content for your higher institution may have been fun at first. Discussing the plans for the new coffee shop on campus. Highlighting key staff members for their work overseas. Delivering the play-by-play of the championship basketball game. Over time, it gets more difficult to create...
Pete Schauer
Marketing Director
The potential for virtual reality in college classrooms is massive. Higher institutions do require special hardware to capture 360-degree videos, which can then be turned into VR-ready images. The software is readily available and even affordable, but many schools are unsure of how to use this...
Pete Schauer
Marketing Director
Attracting new students to your higher institution involves a lot of work, but it’s equally important to keep the ones you have. Colleges and universities that involve students and faculty in a campus-wide community see the most success with retention. The thinking behind creating a campus-wide...
Pete Schauer
Marketing Director
An open office layout isn’t the most attractive setup. It brings everyone together in an obvious way, which can be loud, messy and disorganized. The noise and clutter can limit a person’s ability to be creative and imaginative, and there’s not much privacy to handle important phone calls or...
Pete Schauer
Marketing Director
Is student retention an issue for your higher institution? Do you have a program in place to address retention? How do you think it’s working? Student retention is a major issue for today’s colleges and universities. Student admissions departments work hard to get students into their schools, only...
Pete Schauer
Marketing Director
It’s no fun when that eBook you slaved over receives zero downloads. In fact, it’s probably enough to crush your ego. The worst part is, you have no idea what people don’t like about it. Is the copy boring? Is the design lackluster? Did people miss the download link? If you are using eBooks to...
Pete Schauer
Marketing Director
Remember when your parents and grandparents complained that you watched too much TV? Today’s generations are gravitating toward online videos as opposed to traditional television. Online videos are short, interactive and capable of being consumed on the go, which is why people love them. As a...
Pete Schauer
Marketing Director
Let’s face it. The idea of rebranding your institution is frightening. A recent Inside Higher Ed article talks about why so many college brands are similar looking, and why they continue to be similar. When launching a rebranding campaign, many universities focus more on how they want to be...
Pete Schauer
Marketing Director
Social media is the place to catch the latest news, chat with friends, learn about local happenings and check your horoscope. It’s become a “one-and-done” channel for everything, with information wrapped in a tailor-made package customized to each user. It’s no surprise that one in four students...
Pete Schauer
Marketing Director
Colleges and universities realize the importance of branding and marketing. Many have made greater investments in building a brand that can be differentiated from its competition. Though many higher institutions have made larger investments and have even hired on marketing leadership from the...
Pete Schauer
Marketing Director
Content marketing is one of the many tools you have available to set your higher institution apart from others. Whether it’s highlighting campus events or promoting things going on at your university, content is an excellent way to share what’s taking place on your grounds. As you probably know,...
Pete Schauer
Marketing Director
Twitter is known for its real-time platform that works well for delivering quick, instant content. Yet with over 350,000 tweets being sent per minute, getting your higher institution noticed by prospective students isn’t easy. How do you cut through the clutter and reach prospects on this busy...
Pete Schauer
Marketing Director
Today’s marketers need to be creative, quick thinking and resourceful. We also need to excel at a wide range of marketing channels rather than just one or two. This is called hybrid marketing, and it’s something that you must do well if you want to be competitive in your industry. Before social...
Pete Schauer
Marketing Director
When a prospective college student clicks on one of your ads, the next step is to convert them into a lead that you can connect with and push through the enrollment funnel. Though it’s not a perfect world, delivering the right content at the right time can help secure these relationships. That’s...
Pete Schauer
Marketing Director
We hate being the bearer of bad news. We really do. But if it can make a difference for our marketing clients, we can’t hold back. And that’s why we have to point this out: alumni news is not the same as alumni engagement. If your higher institution attempts to generate school spirit, engagement...
Pete Schauer
Marketing Director
When it comes to higher education marketing, your website is one of the biggest investments you will make. To see the most from this investment, it’s crucial that your website is useful and informative to your different target personas, which include prospective students, alumni, parents, donors...
Pete Schauer
Marketing Director
Have you ever considered offering a course on your institution’s own history? It’s not something that all colleges and universities agree on. Some argue that these types of courses border college propaganda and don’t provide much academic value. However, as more institutions look to differentiate...
Pete Schauer
Marketing Director
What do tacos and your higher institution have in common? Well, for one, they both appeal to college students. Beyond that, Taco Bell is showing us that it can do more than serve up tacos on a Saturday night. Higher institutions can a learn a thing or two from their energetic and engaging social...
Pete Schauer
Marketing Director
Colleges have been getting a bad rap these days. There are countless articles online about why college is no longer worth its premium price tag. With the average private college tuition costing $32,405 a year, there’s no question that prospective students and their families are questioning whether...
Pete Schauer
Marketing Director
Who better to connect with prospective college students than those who have recently walked in their shoes? According to Chegg.com and Uversity.com, conversations surrounding colleges and universities are taking place online more than ever before. If you want to reach prospective students during...
Pete Schauer
Marketing Director
Are you intimidated by hashtags, likes and follows? The world of social media can be overwhelming at times, especially when you’re trying to appeal to a younger crowd that knows what’s in and what’s not. If you use the wrong language in a post or launch a silly hashtag campaign, your audience isn’t...
Pete Schauer
Marketing Director
How to keep your blog interesting to prospective students By now you know the importance of keeping a blog for your higher institution. The question is, how do you keep it interesting? At first, it’s fun to meet with the various departments from your school. Together, you brainstorm the different...
Pete Schauer
Marketing Director
With the rising cost of college tuition and selective job opportunities after graduation, more college prospects are thinking outside the box when it comes to obtaining a higher education. Trade schools are an example of this thinking. They are becoming more popular for college prospects who want a...
Pete Schauer
Marketing Director
Connecting with your alumni is only half the battle. How do you know when you have succeeded in your interactions? While you want to keep the lines of communication open between your higher institution and past graduates, you still want to make sure that the interactions you do have are meaningful...
Pete Schauer
Marketing Director
If your higher ed institution hasn't heard of Venmo yet, you could be missing out on imperative engagement from your alumni. According to a VAESE Alumni Relations Benchmarking Study, 87 percent of alumni organizations admit that they need to do more to attract and engage alumni, in particular,...
Pete Schauer
Marketing Director
Higher education institutions are learning that social media networks are the best way to reach qualified candidates. The question is, which social channel is the most influential, particularly for MBA prospects? LinkedIn Named Most Influential Social Network A new study called Tomorrow’s MBA was...
Pete Schauer
Marketing Director
The way that we obtain and consume information has changed significantly over the years. We want our information accessed quickly and efficiently. We want to be wowed and intrigued, as our attention spans are much shorter. We want the content we consume to be personalized to our needs. All of these...
Pete Schauer
Marketing Director
Did you know that marketers who make blogging a priority are 13 times more likely to see a return on their investment according to HubSpot? This means that your higher institution has it in its favor to see increased enrollment compared to your neighbor when you have a solid content marketing...
Pete Schauer
Marketing Director
Higher education marketing is one industry that continues to evolve. Perhaps it’s because young adults make a lot of transformation during these crucial years, and they undeniably set the trends. If your college or university is behind on what prospective students want, it’s going to be more...
Pete Schauer
Marketing Director
College has been largely the same the last 100 years or so. Perhaps that’s why kids and parents often grow closer during these crucial years. Some say that the respect comes because students finally realize who's been doing their laundry and washing their dishes all these years, but maybe it’s that...
Pete Schauer
Marketing Director
Are your feelings hurt because students keep leaving your website? Nothing is more frustrating than making the investment in a great website, effectively marketing it and not seeing the engagement you had hoped for. If you use Google Analytics, or any analytics program for that matter, you can...
Pete Schauer
Marketing Director
How schools can craft their voice and tone for students If you read enough articles about higher education marketing, the idea of “finding your voice” begins to sound like a broken record. Even though the wording is redundant, the advice is solid. Finding your voice is crucial. Look at what poor...
Pete Schauer
Marketing Director
Any type of college search on Google can easily turn up millions of results. Most of the time, users choose from the first few results, but you have to wonder what else is out there. Are there really some college websites that are truly “the best?” And if there are, what can we learn about them?...
Pete Schauer
Marketing Director
People like their information in easy-to-digest numerical chunks, much like the highly criticized but ultimately loved listicles. Though some people think that listicles are lazy or an insult to true journalism, the reality is that people prefer them to large blocks of text. Advertisers must give...
Pete Schauer
Marketing Director
It’s no secret that the competition is growing stronger in the field of marketing, and this makes it more difficult to capture the attention of your audience. When your competitors are vying for your audience’s attention right alongside you, it’s important to find other ways to connect with them....
Pete Schauer
Marketing Director
<p dir="ltr">The key to staying at the top of the search listings is to understand your users. Why? It’s simple. Organic search rankings are impacted by user behavior data. The more you know who your customers are and what they are looking for, the better you can serve them. In...
Pete Schauer
Marketing Director
Links can have a significant impact on your search performance. The question to ask yourself is whether the links on your site are having a good impact or a bad impact. Good links will have a positive effect on your website and help you achieve higher rankings. Bad links can have the opposite...
Pete Schauer
Marketing Director
Marketing and improving your strategy is a learning process. To survive as an entrepreneur you always have to be learning. This will let you stay ahead of the curve, and more importantly your competitors. Despite the fact you’re living in a digital world, the value of a paperback book can’t be...
Pete Schauer
Marketing Director
What would you say makes a successful business marketer? Of all the things that make you a success as a digital marketer, the number one characteristic of any successful businessperson is adaptability. Nowhere is this more critical than in the field of digital marketing. This is a field that is...
Pete Schauer
Marketing Director
The average worker spends 13 hours on email per week, so you need an app to bring some order to the chaos. There are some email extension apps that are good and some that are not so good. We’ve all had our fair share of duds in the past. There’s nothing worse than picking up a bad app and having it...
Pete Schauer
Marketing Director
He who hesitates is lost, or something like that. The point is that without a firm strategy in place you are not going to convert a customer into a lead and you’re not going to see a good return on your investment. A whole 60% of a marketer’s time is dedicated to digital marketing, so your strategy...
Pete Schauer
Marketing Director
Social media management should be a priority for you as a critical building block, whether you are a company that needs to get their feeds in line or someone posting on behalf of someone else. There’s nothing worse than trying to handle everything manually, but by using scheduling features and the...
Pete Schauer
Marketing Director
We can’t think of anything worse than getting up at 5am to train for a marathon, but if you pause for a second you realize that creating a marketing strategy is just like training for a marathon. Content marketing is like training for a marathon because it’s all about a grueling journey that feels...
Pete Schauer
Marketing Director
Each year gets more exciting in the SEO industry, and 2016 is no exception. Even though we’re just a few months into the new year, we’ve already seen things shift. In particular, SEO is no longer about keyword-packed headlines and content. The search engines are getting smarter, and they’re able to...
Pete Schauer
Marketing Director
You know the saying, “Keep your friends close and your enemies closer.” It’s a good rule to live by considering that your enemies are the ones who will give you a run for your money - not your friends (hopefully). Plus, a healthy dose of competition is never a bad thing. It reminds you to be on...
Pete Schauer
Marketing Director
Thanks to the endless sea of information online, today’s educators have access to just about everything they need in a pinch. But all of this information comes at a cost: it’s overwhelming to find the right material that is current and comes from credible, trustworthy sources. The last thing you...
Pete Schauer
Marketing Director
A little history lesson never hurts anyone! While you may not lie in bed awake at night, wondering how digital marketing came to be, it’s still helpful to understand its past and the direction it will take in the future. Most of us take digital marketing for granted, particularly the millennials...
Pete Schauer
Marketing Director
With digital marketing at an all time high, there is a lot of advice on the internet about what to do and what not to do. You may think that you would be able to spot some bad advice if it was presented in front of you, but would you really? Some people mean well but have the bad habit of spreading...
Pete Schauer
Marketing Director
Did you know that college students are the best target audience to market your startup to? It’s true. The desirable 18-30 year-old demographic has always been a highly targeted group because they haven’t formed strong brand loyalties yet. Businesses try to reach this demographic at different points...
Pete Schauer
Marketing Director
With more students interacting with colleges and universities from their mobile devices, apps are starting to make a lot more sense. The lightweight look and feel of mobile apps as opposed to traditional websites is a main factor for why they are gaining traction among college students. So is it...
Pete Schauer
Marketing Director
What types of enrollment problems does your college or university face? Understanding the college-bound audience can be challenging at times, because let’s face it, we keep getting older and they stay the same age. Every couple of years, this audience changes drastically. Many of these changes...
Pete Schauer
Marketing Director
If you’ve been spending your breaks browsing the internet when you really should be working, you may have come across a new buzzword: omnichannels. See, distraction can pay off! Anyhow, what exactly does the term “omnichannels” mean, and is it something that you should be working into your...
Pete Schauer
Marketing Director
How Digital Marketing is Increasing College Enrollment Higher ed institutions are paying more attention to branding and marketing than ever before. They know they have to if they want to be competitive and encourage qualified leads to apply at their school. But it’s not just any advertising that...
Pete Schauer
Marketing Director
Retargeting and remarketing are forms of inbound marketing that attempt to reconnect with people who have visited your website but didn’t complete their purchase. These terms are often used interchangeably, but there are some differences between them. In order for you to fully understand how they...
Pete Schauer
Marketing Director
By now, you know all the benefits to blogging for your higher education institution. No one has to convince you. No siree. You’ve read countless articles on how a higher ed blog can drive targeted traffic to your site, establish connections with prospective students and help separate you from other...
Pete Schauer
Marketing Director
Gone are the days when a student would do their college research using magazines and books. Students today can get all the information they need online rather than having to dig through magazines or flip through the pages of an outdated library book. The internet has made the research phase much...
Pete Schauer
Marketing Director
Everyone knows about writer’s block.  And writers get plenty of support for it. There are online writer’s workshops, content idea generators and hundreds of suggestions to get out of the rut. Writers know they aren’t alone. But what about marketers? Where’s the love when they fall victim to...
Pete Schauer
Marketing Director
How SEO Can Help Enrollment Search engine optimization (SEO) is not reserved for the big businesses that sell material things like electronics and shoes and iPhone cases. Any business can benefit from SEO, which is a website optimization strategy that helps your website get placed in the top...
Pete Schauer
Marketing Director
How to Keep Students On Campus If your higher institution spends the bulk of its time and money on inbound marketing strategies to attract new students, you’re doing what you should be. But what you may not realize is that just because you bring in a new student doesn’t mean your work is over....
Pete Schauer
Marketing Director
The Importance of Branding in Higher Ed Marketing When back to school season kicks into gear, the stress and pressure of selecting a college is over for students and their families. But for higher institutions, the task is never over. They need to continue attracting students to build out a...
Pete Schauer
Marketing Director
An Explanation of Cloud Marketing Cloud marketing is traditional marketing paired with software-as-a-service. It encompasses all of a company’s marketing efforts. Maybe you’ve heard about cloud marketing, or maybe you haven’t. But it’s almost certain that you’ve heard plenty about “the cloud.” So...
Pete Schauer
Marketing Director
Ideal CTAs What if we told you that by reading this article and sharing it with three of your friends, you could win a free trip to the Bahamas? Would you do it? You’d be silly not to! Unfortunately, we’re not giving away free trips today, but we are giving away free advice on how to motivate...
Pete Schauer
Marketing Director
How Technology Is Changing Education Technology has been making an impact on education for as long as we can remember, but mobile devices are adding a new twist to the game. Rather than simply providing students with a new device to explore, mobile platforms are changing the way that teachers...
Pete Schauer
Marketing Director
How Higher Ed is Censoring Content On the first day of school, college students are handed a syllabus from each one of their professors. Each syllabus contains an outline of what the course is about, what students can expect to learn during their time spent in the course and the expectations for...
Pete Schauer
Marketing Director
Why Less Returns More Have you ever heard of the 9-word email? This unique style of email was developed for a real estate re-engagement campaign by Dean Jackson. The purpose was to be simple and direct using a one-line question that read something like this: Are you still looking for a house in...
Pete Schauer
Marketing Director
How Marketing Technology Has Evolved Technology and marketing go together like milk and cookies. Cheese and macaroni. Fish and chips. It’s hard to believe that there was ever a time when they didn’t go together. Surprisingly, there was. Marketing companies that existed long ago didn’t point their...
Pete Schauer
Marketing Director
The difference between traditional and predictive leads Wouldn’t it be nice if a bell rang every time a qualified lead visited your website? It would certainly make things easier. You wouldn’t have to work hard on leads that weren’t qualified, and you wouldn’t have to lose time and money in the...
Pete Schauer
Marketing Director
An inbound agency may not be the first set of hands you would call on to help your school’s digital marketing strategy, but it’s the right move. Inbound agencies don’t just work with businesses that sell products or services; they also work with colleges and universities that are interested in...
Pete Schauer
Marketing Director
Halloween has arrived - and we must celebrate! Out of appreciation for this spooky holiday, we thought we would share some of the scariest digital campaigns we’ve seen so far. This should hold you over until you’re ready to leave work and do some trick-or-treating of your own! Before we get started...
Pete Schauer
Marketing Director
The Top Higher Ed Websites and Why The only way you can perform an objective assessment of your college or university’s website is if you know what your competitors’ sites look like. You need a benchmark to be able to determine if your site is good, great or significantly lacking. Unfortunately,...
Pete Schauer
Marketing Director
Relationships are hard. The interactions you have with your leads are no exception. Just when you think you have a hot lead and you’re ready to close the deal, they bail. You’re not sure why. Was it something you did? Something you said? Something you couldn’t offer them? It’s normal and natural to...
Pete Schauer
Marketing Director
Do you want to know what the biggest secret to successful digital marketing is? Listen closely because we’re only going to say it once: Knowing your customer. We sense your disappointment. You were probably waiting for some eye-opening secret that would change the fate of your company. Knowing your...
Pete Schauer
Marketing Director
Trends Driving The Future Of Marketing For the most part, it’s not healthy to be stuck in the past. Sure, we’re all guilty of doing it sometimes, but dwelling on the past isn’t a good way to live your life. It’s also not a good way to handle your marketing. Yet so many marketers get used to...
Pete Schauer
Marketing Director
Education marketers know where their advertising dollars need to be spent. As college students spend more time on their mobile devices, marketers are shifting their focus to mobile-friendly marketing tactics such as mobile PPC advertising, mobile-friendly websites, mobile apps and SMS campaigns....
Pete Schauer
Marketing Director
Have you ever heard of a marketer having a problem with too many leads? We didn’t think so. Even though you can’t have too many leads - or do too much marketing - it still gets overwhelming when you try to take on too much. This is easy to do with advertising, considering that there are so many...
Pete Schauer
Marketing Director
Here’s some food for thought: people are reading more frequently, yet they’re reading less material than ever before. According to the Pew Research Center, the number of non-book readers has tripled over the last quarter century. Today, 23% of Americans haven’t read a book within the past year. In...
Pete Schauer
Marketing Director
Pinterest announced in early June the release of Buyable Pins - a new way for merchants to sell products through Pinterest’s mobile app. The pins are advantageous for both consumers and merchants. Buyers can make an easy purchase and businesses can reap the rewards from customers who love to shop....
Pete Schauer
Marketing Director
There’s no denying the power of social media for brands; however, for every brand that experiences success, there are a dozen more that can’t seem to find any traction. So many brands fail on social media because they don’t know how to organically build communities without paying for “likes” and “...
Pete Schauer
Marketing Director
Everyone loves a good startup story. Like the woman down the street who came from nothing but was able to turn her passion for baking into a successful business. Startup stories like these give the rest of us hope and inspiration that the same can happen in our own lives. They also remind us that...
Pete Schauer
Marketing Director
Plenty of things are better when they’re bigger. The car you drive. The home you live in. The bed you sleep in. Your paycheck. But not everything is better. Many customers choose to purchase products from smaller companies because they prefer the one-on-one interaction. Some students opt for...
Pete Schauer
Marketing Director
As Plato says, “Wise men speak because they have something to say; fools because they have to say something.” This adage speaks to the overall goal of content marketing. It’s easy to blog frequently if what you’re saying isn’t intelligent, but is that really what’ll bring in frequent traffic?...
Pete Schauer
Marketing Director
Another summer, another great giveaway! After the success of last year’s beach badge giveaway, SEMGeeks is rolling out another promotion! We’re giving away $1,000 worth of New Jersey beach badges to celebrate the start of Summer 2015. To learn more about beach badge prices in NJ, check out this...
Pete Schauer
Marketing Director
There’s always been debate over whether email marketing will lose its power and when this could happen. However, we’re here to tell you that it’s still a very important component of any digital marketing or lead generation strategy – and it will continue as such for the foreseeable future. However...
Pete Schauer
Marketing Director
While most marketers are very confident in their strategies and skills, the majority doesn’t take important factors like cognitive biases into mind when developing and designing landing pages. However, accounting for psychological factors like these will help to maximize conversions. Cognitive...
Pete Schauer
Marketing Director
Contrary to what you might think, social media is not just a waste of time. It’s a very useful business tool, especially when it comes to increasing conversions on your website. With more than 12 million Americans checking their social media accounts multiple times daily, it makes it that much more...
Pete Schauer
Marketing Director
Don’t you just hate it when you work hard to deliver a stellar blog post, only to find that a related post (that’s half as creative and informative as yours) gets triple the amount of likes and shares? This proves yet again that shareable content doesn’t have to be the best or most complete. There’...
Pete Schauer
Marketing Director
Online advertising is a challenge for many startups. Finding the best SEM strategies that will pay off can be overwhelming, because unless you work in advertising, it’s hard to determine which investments will provide the greatest ROI. As a startup, you are competing against other businesses with...
Pete Schauer
Marketing Director
By now you know that content is critical to your business and offers many advantages outside of giving your audience something to pass the time. Since content is a form of marketing, many marketers find themselves asking the question of which content to give away for free and which to charge for...
Pete Schauer
Marketing Director
The advertising and marketing industry doesn’t come easy. Heck, a 60-second spot during the Super Bowl game cost advertisers a whopping $9 million. A 30-second spot cost $4.5 million. This isn’t small money for anyone, especially small businesses on a limited advertising budget. Yet just because...
Pete Schauer
Marketing Director
Videos have a way of connecting your audience to your brand in ways that aren’t possible with other forms of marketing. Through videos, you can tell stories, evoke emotion and create time lapses. The average user spends more time watching videos online than any other activity, and it’s been...
Pete Schauer
Marketing Director
Videos are becoming an important part of today’s marketing strategy whether they are funny, informational or instructional. Videos are a nice change of pace for users when they don’t want to sit and read a long article or try to make sense out of complicated how-to steps. Plus, some things are just...
Pete Schauer
Marketing Director
Not sure what to take and what to throw away when it comes to digital marketing? It will take more than a lifetime to test out all the different digital marketing trends out there, so you have to pick and choose and hope for the best - at least to some degree. As we move into 2015 and are greeted...
Pete Schauer
Marketing Director
With so much noise on the internet, your audience can feel light years away. You’re probably already aware that just about anyone can generate content, but succeeding as a trusted, reliable source is another story. The key in reaching this success is establishing and fostering a culture of content...
Pete Schauer
Marketing Director
We have officially crossed over into 2015 territory! This means that all of the predictions that advertisers were making at the end of the year will either become a reality or a fantasy. One trend that we can all agree on is that people from all corners of the world are adopting the use of smart...
Pete Schauer
Marketing Director
Are you excited to be preparing for your digital marketing strategy for the New Year? Okay, maybe ‘excited’ is the wrong word to use, but there is something uplifting about getting a head start on your marketing plan that will lead to success in the New Year. If you’re not sure where to start, you’...
Pete Schauer
Marketing Director
YouTube is the second-largest search engine, with 28.5 million unique users a month. Marketers are narrowing in on YouTube because of the volume of users it has, as well as the potential for very specific targeting. With YouTube’s advertising platform, you can make a big impact even with a small...
Pete Schauer
Marketing Director
It’s hard to believe that the hype of Black Friday is already over, but it is. Now it’s time to look at the numbers--and record-breaking they were. While the stores were certainly not exempt from long lines and mayhem, the numbers show that more shoppers took advantage of major discounts online...
Pete Schauer
Marketing Director
Do you ever wish that you could look up tweets that were posted months, even years, prior? Now you can, thanks to Twitter’s new catalog of messages that has been opened. With over 500 billion documents, the new search engine can sift through the tweets, some of which were created over 8 years ago...
Pete Schauer
Marketing Director
A successful marketing campaign is critical to growing your business and expanding your customer base. If you’re like most marketers, you probably use a multi-tiered strategy that utilizes a variety of marketing methods. You can then track their success using analytics tools. This is helpful for...
Pete Schauer
Marketing Director
A lot of marketers take the time to attract new Facebook fans and followers, but they don’t do anything to nurture the relationship going forward. If this sounds familiar to you, it’s time to take a different approach with your Facebook fans. It’s just as easy for them to hit the “unlike” button as...
Pete Schauer
Marketing Director
As a digital marketer, seeing more success for your marketing initiatives is the ultimate validation of what you do. Simply coasting along or worse yet, dropping in sales, leaves you questioning what you’re doing wrong. With all the tools out there, the best one for understanding the behaviors and...
Pete Schauer
Marketing Director
Facebook Ads are nothing new, but the feature sets change frequently, which means marketers can’t get too comfortable with their campaigns. They are constantly in a state of testing and learning to see which practices will generate the best performance. Of course, Facebook isn’t about to share its...
Pete Schauer
Marketing Director
When you want to launch a marketing campaign on Twitter, the most effective way to get things done is by using Twitter’s Promoted Tweets. Why? Because they are economical, easy to use and offer various targeting and ad-management tools that let you reach the right people at the right time. The only...
Pete Schauer
Marketing Director
Hashtags have been met with some criticism since their launching on Twitter over five years ago. They have a smart purpose when used appropriately, but some people take it to the next level and turn every word into a hashtag. You probably know a few people like this, don’t you? When Google+ started...
Pete Schauer
Marketing Director
Do you promote your products on social media? Are your sales where you want them to be? If you’re like many businesses, you may be seeing engagement on social media, but your sales may still be lacking. That’s why more companies are bridging the gap between e-commerce and social media to boost...
Pete Schauer
Marketing Director
With so many social media marketing options available these days, it’s easy to overlook the importance of traditional email marketing. In fact, some people think that email marketing is on its way to being obsolete, but this couldn’t be further from the truth. Email marketing is very much alive and...
Pete Schauer
Marketing Director
Oh, Facebook. It never fails to generate chatter. But this time, it actually deserves some real kudos. Its recent development - a new cross-device tracking tool - is actually a nifty accessory that solves cross-device measurement problems that marketers often face. Although many users have secretly...
Pete Schauer
Marketing Director
Savvy businesses are soaking up the benefits to social PPC because of the additional leads and sales that can result. While social PPC won’t replace Google AdWords, it’s still an effective way to round out your social media marketing strategy. Knowing which factors equal success is important to...
Pete Schauer
Marketing Director
Earlier this summer, Richard Edelman, who runs the world’s largest public relations firm Edelman, let his audience in on a little secret: traditional marketing is broken. His audience included academics and brand marketing executives at DePaul University in Chicago, and some were surprised by the...
Pete Schauer
Marketing Director
The GIF, or Graphics Interchange Format, is an image format that is supported by most browsers and email clients. Since it’s a file format, it can be included in emails just as any other image would. The advantage to GIFs is that they can be animated, and animation is a quick way to people’s hearts...
Pete Schauer
Marketing Director
The majority of reports in Google Analytics are comprised of data that is automatically collected through the basic Analytics code on your website. But, there are a few areas where you can add additional information to get specific data from your website. One of these areas is Events, which is used...
Pete Schauer
Marketing Director
As a marketer, you understand how much precision goes into a simple status update. From the wording that is used to the time of day that it is posted, these small details can have a profound effect on how many people see and interact with the post. With Facebook’s ever-changing algorithm, we have...
Pete Schauer
Marketing Director
Social media advertising isn’t a brand new concept, but it’s becoming a gold standard in modern marketing. Instead of thinking in terms of keywords, marketers are now thinking in terms of audiences. Facebook and LinkedIn ads are coming before Google AdWords. These shifts will change the way we view...
Pete Schauer
Marketing Director
Every webmaster wants to know how effective their content marketing efforts are. Why put in the effort to create, publish and market content if you’re not going to crunch the numbers? The Internet makes it possible to share content with a large audience and few limitations, but you probably want to...
Pete Schauer
Marketing Director
Are you thinking about running a social promotion on Facebook? Even though Facebook has decreased its organic reach, there are still excellent opportunities for social contests and giveaways. When used correctly, social promotions have plenty of potential. First, let’s go over what a social...
Pete Schauer
Marketing Director
Everyone raves about the effectiveness of sending out email blasts, but what happens when your email campaign isn’t cutting it? It may be something as simple as timing. Interestingly, the day of the week and the time of day are important factors in determining email marketing success. If you’re...
Pete Schauer
Marketing Director
For those of you who don’t know us, we’re SEMGeeks, a full service digital marketing and web development agency located in Belmar, NJ. Our agency encompasses everything digital: PPC, SEO, social media, email marketing, web design, web development, mobile applications, branding and more. Our hands-...
Pete Schauer
Marketing Director
With so many social media channels up for grabs, it’s hard to know where to focus your attention. Facebook and Twitter are no brainers for most companies, but what about platforms like Instagram? Does it offer potential for businesses? More importantly, is there a place for your company to flourish...
Pete Schauer
Marketing Director
How many times have you heard cryptic language online and weren’t sure if you were behind the curve or just trying to be fooled into this position? From big data to corporate journalism to brand publishing, there are many buzzwords in the tech world that are poorly defined and loosely used. Another...
Pete Schauer
Marketing Director
Jelly is a new mobile app that offers the best of both worlds: it’s both a search engine and a social site. The platform is relatively easy to use: snap a picture with your mobile device, type in a related question and send it off to be answered by friends. For brands, it appears that Jelly may...
Pete Schauer
Marketing Director
With a new year upon us, there are endless predictions being made about the future of the web. Many of them are simply predictions with no real grounds to stand on. But other predictions are the real deal. One of them: You will have to pay to play in 2014. What does this mean exactly? At the end of...
Pete Schauer
Marketing Director
Growth hackers are stealing the limelight away from traditional marketers, and for good reason. These computer engineers have a gift for implementing strong marketing ideas during the development phase of a new product. They test, re-test and test some more. And, they are really, really smart...
Pete Schauer
Marketing Director
It’s been no secret that cable and entertainment companies have been facing more challenges over the years thanks to the changing dynamics of television. With the ability to stream high-quality music, movies and TV when you want them has far more potential than traditional television, and cable...
Pete Schauer
Marketing Director
Pinterest has amazing opportunities to increase brand awareness, engagement and even sales, but the key lies in having a strong visual presence that makes people want to pin, re-pin and like your boards. One of the best ways to get people invested in your brand on Pinterest is through a sweepstakes...
Pete Schauer
Marketing Director
With so much hype surrounding social media and visual content, it’s no surprise that something as customary as email would go forgotten. After all, how much has email really changed over the years? While it may be true that email doesn’t undergo radical transformations like other marketing tools,...
Pete Schauer
Marketing Director
Just when you thought you were comfortable navigating Facebook, something new comes along. The social networking site is no stranger to innovation, and video ads are the latest addition. Facebook assures users that these short 15-second videos will take into account the seamless user-experience...
Pete Schauer
Marketing Director
Marketers saw many changes in 2013 - some worth keeping and some worth throwing out the window - but each adjustment left its mark in some way. When advancements are made, they serve as stepping stones on the bigger journey to improved client-centered marketing and positive customer experiences. As...
Pete Schauer
Marketing Director
So, you have a blog. And you’ve worked hard to create the interesting, funny and engaging posts that marketing professionals recommend. You’ve even taken it upon yourself to schedule out posts regularly, adding new and unique content on a consistent basis. But, you still aren’t getting the follows...
Pete Schauer
Marketing Director
We’re just about ready to close the doors on yet another great year in social media, but we can’t really soar into 2014 until we understand the changes that occurred in 2013. As you analyze your data and think about the goals you hope to achieve in 2014 - more traffic, better leads, improved sales...
Pete Schauer
Marketing Director
Pinterest may be widely known for its photos of home cooked meals and arts and crafts projects, but that’s all about to change. In fact, it has been changing for quite some time as Pinterest has been creating a landscape that is conducive to marketers who want a slice of the visual corkboard pie....
Pete Schauer
Marketing Director
When Google first launched the social networking site Google+ in 2011, it wasn’t exactly welcomed with open arms. Sure, the concept sounded great, but when users set up their profiles, they found Google+ to be a not-so-social experience. With sites like Facebook and Twitter giving users a social...
Pete Schauer
Marketing Director
Social media holds the key to understanding the behaviors of groups of people. Marketers monitor social media to better relate to their audience and find out what customers are looking for in a brand. Even higher institutions use social media to interpret what students want in their college...
Pete Schauer
Marketing Director
If you want effective, well-targeted social media marketing, you must understand which demographics are using social media the most. While it’s not always a good idea to generalize, chances are good that it’s not your older adults who are Tweeting and reading status updates on a Friday night....
Pete Schauer
Marketing Director
Facebook, Twitter, Pinterest - do you really have the time to grow another following on Instagram? What if we told you that you could increase your followers dramatically by giving just a few minutes a day to the photo sharing app?   If you aren’t on Instagram yet, you’re missing out, plain and...
Pete Schauer
Marketing Director
College students aren’t the only ones who have to throw the dice when it comes to choosing the best university for their career goals; universities also play a big guessing game in understanding the needs of the modern student. If your university misses the opportunity to connect with prospective...