Blog: Where you can learn from us.

Paul Schetelich
Lead Designer
If you didn’t take a second language in high school or college, you can pat yourself on the back because you are still bilingual. We all understand the language of design whether we realize it or not. That’s because we use and interact with this language everyday. Think about the device you’re on...
Paul Schetelich
Lead Designer
We can’t always be full of original ideas. Sometimes we need motivation from other design professionals who are successful in generating leads, converting visitors and increasing sales through their landing pages. Designing a successful landing page requires you to plan for your audience and test...
Paul Schetelich
Lead Designer
An effective way to increase your rankings in the search engines is to have good site structure. Every website has some type of structure, but whether it’s good or not is an entirely different story. You could have a website that has a neat and organized structure, or you could have one that is a...
Paul Schetelich
Lead Designer
Have you considered having a mobile app built for your business? Mobile apps aren’t just for the big brands like Walmart or Amazon. Small and medium sized businesses are also great candidates. As a matter of fact, any good mobile marketing strategy can benefit from a well-designed mobile app in...
Paul Schetelich
Lead Designer
Screen resolution wasn’t always an issue. Windows rolled out a few options that users could choose from. If they wanted better colors or higher resolutions, they could install a  driver for their video card. As technology advanced, users had even more options in the sense of enhanced video cards...
Paul Schetelich
Lead Designer
Slow loading websites can result in lost visitors. But did you know that slow load times can actually increase your visitors’ heart rates, stressing them out? According to a 2016 Ericsson Mobility study, users who experience delays on single websites have a 38 percent increase in heart rate, on...
Paul Schetelich
Lead Designer
Infinite scrolling is a type of web format where users keep scrolling as new information is loaded. There are no “next page” links to click on. When done right, infinite scrolling provides a seamless and intuitive user experience. If you’re scratching your head wondering if you’ve ever seen an...
Paul Schetelich
Lead Designer
One of the main challenges to great design is the communication that takes place between the design team and the client. As a designer myself, I understand the unique challenges that surface between our design team and clients. Not only is it difficult to put emerging concepts and design ideas into...
Paul Schetelich
Lead Designer
Each element used in design influences the message that you’re trying to convey - as well as the actions that users take. That’s why it’s important to understand how each line, color, shape or font has an impact on people, as it could make or break their decision to trust your brand or buy your...
Paul Schetelich
Lead Designer
Branding and Color Associations Color is powerful. Research says that color can affect our mood, behavior and stress levels. Some researchers say that colors affect us because of the associations they have in the real world. For instance, blue is almost always related to blue skies. Blue skies...
Paul Schetelich
Lead Designer
Growth driven design (GDD) is the smarter way to successful web design. It’s an effective, dynamic approach that is based on real feedback and user data. This is very different from traditional websites that are more static in nature and based off hypothetical data. With the real-time value that...
Paul Schetelich
Lead Designer
Pantone is an authority on color. As a matter of fact, the company pretty much owns every color! At the same time, it’s managed to become a brand of its own. Pantone Matching System Pantone is best known for its Pantone Matching System (PMS), which is an exclusive color space used primarily for...
Paul Schetelich
Lead Designer
Navigation is instrumental to the success of your website. It plays a significant role in how easy and enjoyable your site is to use. The more people enjoy being on your site, the longer they’ll stay and the more likely they’ll convert. Leave your site to be a messy sandbox of links, and you’ll...
Paul Schetelich
Lead Designer
If you’re planning on redesigning your website, it’s imperative that you think about how the new design will impact SEO. Many times, clients don’t think about this until right before the launch date. They’re more focused on other things, such as how the website will look and perform. However, if...
Paul Schetelich
Lead Designer
Infographics are amazing on their own, but imagine adding a bit of interactivity to them. The future of content lies in interactivity, and what better place to add this design element than to infographics? In this post, we’re going to explore eight reasons why you should be using interactive...
Paul Schetelich
Lead Designer
For your site to gain the approval of visitors, there are a few elements it must have. One of them is a search feature. While just a simple box, a search feature is vital to the usability of your site. In this article, we are going to discuss the benefits of having a search bar on your site and how...
Paul Schetelich
Lead Designer
One of the most important parts of website usability is how content is organized on a screen. When content is presented in a way that is enjoyable and user-friendly, you see improved rankings and traffic. This happens because people want to be on your website and find it helpful and useful. If the...
Paul Schetelich
Lead Designer
Were you aware that image optimization is one of the easiest and most effective things you can do to improve your site design? As if it weren’t simple enough on its own, there are a wide range of tools available to ensure that you are getting optimization right. This article will discuss what image...
Paul Schetelich
Lead Designer
Startups need a great web presence above anything else or their personal brand is going to suck. This is your store window and you want it to look great, rather than a store window that someone has thrown a brick through. We can’t tell you exactly what you should have on your website, but we can...
Paul Schetelich
Lead Designer
Do you have a small website that you want to change up? Maybe you’re not sure how to make your website more exciting, especially when comparing it to your larger competitors. But stuffing your website with content and information that isn’t necessary can actually bring down the quality of your site...
Paul Schetelich
Lead Designer
Web design is an area you need to be willing to throw some money at if you’re going to stand out in a crowded market. 38% of people will stop engaging with a website if it’s unattractive. Okay, let’s be honest, the majority of websites are totally generic and completely boring and will do nothing...
Paul Schetelich
Lead Designer
Ever get that feeling that something isn’t quite right with your company’s brand? If so, it might be time to make some changes. Sometimes a rebrand can completely reenergize your company and put it back on the right track. When 84% of purchases come from a referral, you have to make sure you’re...
Paul Schetelich
Lead Designer
At some point in the design process, photography is added to help tell a story and bring the website to life. To make the most of the photos you select, it’s helpful to be familiar with the latest trends. Anyone can look up recent trends in photography, however. What’s more important is that you...
Paul Schetelich
Lead Designer
Have you been thinking about implementing long scrolling into your design? If so, the time for long scrolling is now. Long scrolling isn’t anything new, but it’s becoming more common lately, and for good reason. You’ve probably come across a handful of sites that have you engaged using single pages...
Paul Schetelich
Lead Designer
Design trends come and go, but there’s one thing that stays the same: the desire to get back to the basics without tacking on unnecessary features. Cluttered pages overflowing with information and animations are no longer the norm. Instead, simplicity is replacing all things busy. Users respond...
Paul Schetelich
Lead Designer
Remember the good old days when having a website meant that you were ahead of the game? It didn’t matter if your website was ugly or slow. If you could point customers in the direction of something that existed online with your name on it, you were awesome. Today, a website like that would shut...
Paul Schetelich
Lead Designer
Imagine that you’re at an outdoor concert and want to get a bottle of water. You ask someone who works at the venue where you can get something to drink, and they point you in the direction of a vending machine. You walk over to the machine, but when you get there, it’s out of order. You’re still...
Paul Schetelich
Lead Designer
It’s the million dollar question: How do you get people to visit your website, stay longer and keep coming back? There are many factors to take into consideration when thinking of a well-constructed answer. Speaking to your ideal customer, contributing high-quality, relevant content and maintaining...
Paul Schetelich
Lead Designer
Can you believe there was a time when we wondered whether or not mobile internet usage would surpass desktop usage? Well, that time has come and gone. Mobile digital media time in the U.S. is now significantly higher (51%) compared to desktop (42%). If you’re not doing an adequate job reaching your...
Paul Schetelich
Lead Designer
The Importance of a Responsive Website One day, not too far off in the future, younger coworkers will be amazed at the fact that you worked through a time when all a website required to be “good” was a domain, a host and some content. Those days are long over. A lot has changed in recent years,...
Paul Schetelich
Lead Designer
How Call To Action Buttons Can Convert Leads Call to action buttons on websites are often overlooked. Part of the reason is because designers don’t always understand what makes a good call to action. They are more focused on having good looking buttons that fit within the overall design - and...
Paul Schetelich
Lead Designer
It’s hard to believe that there are over 40,000 plugins to choose from. Some are good, some are great and some are just OK. So how do you know which plugins are worth using? It’s not like you have time to explore tens of thousands of plugins. (And if you do, then you have amazing time management...
Paul Schetelich
Lead Designer
Think about the last design that you made for a client. What type of feedback did you receive? Was it constructive feedback that actually helped you improve the design? Or was it merely personal opinion? Personal opinions, vague feedback and subjective criticism never helps a design project move...
Paul Schetelich
Lead Designer
The Importance of Having a Mobile Friendly Website Since early this month, consumers have been scouring the Web looking for deals in preparation for one of the biggest shopping days in the world. There’s something exhilarating about waiting in line - either online or in person - for an item to go...
Paul Schetelich
Lead Designer
One would assume that the marketing and design teams would get along great. One creates the content and the other creates the visuals. But if you belong to either party, you know all too well that these teams go from being friends to frenemies pretty quickly. Marketers get frustrated when the...
Paul Schetelich
Lead Designer
Most Common Mistakes Web Developers Make Do you want to create an awful website that users will bounce right off of? Of course not! That would be silly because that would mean a poor user experience and even poorer reviews to go along with it. You would lose customers and prospects and carry a...
Paul Schetelich
Lead Designer
It’s not easy to do graphic design if you don’t have a graphic design background. Even those who are experienced can sometimes find it hard to deliver the level of quality and consistency they hope for. Because graphic design is constantly evolving, it’s important to keep on top of the latest...
Paul Schetelich
Lead Designer
Infographics are magical pieces of content. Since the brain prefers to learn information in a visual manner, infographics are more appealing and better remembered than plain text alone. Research shows that 90% of the information we remember is based on visual impact, and businesses that use visual...
Paul Schetelich
Lead Designer
Interstitial space is becoming more important for web designers who have to decide what to do with the space they have. Each second on a website matters for the user, and it can make or break their experience with the brand. Between advertisements, bits of information, and forms to fill out, the...
Paul Schetelich
Lead Designer
If your college or university’s website is being updated, it’s important to create a positive experience for prospective students. Effective university websites can increase conversions, improve user satisfaction, strengthen credibility and save time and money. What’s interesting is that many...
Paul Schetelich
Lead Designer
The customer experience and the user experience may be different, but they are strongly interrelated. The customer experience refers to the sum of all experiences a person has with your brand. From the content they read to the services they request to the finished product arriving at their door,...
Paul Schetelich
Lead Designer
If you cringe at the thought of handling web design on your own, you’re not alone. Though many people claim to know a thing or two about design, the truth is that most of this knowledge is very limited. Unless you went to school specifically for web design, it’s just too massive of a topic to be...
Paul Schetelich
Lead Designer
A good picture is worth a thousand words. So how many words are animations worth? Perhaps unsurprisingly, that question has been answered. According to insivia.com, a single minute of video pulls as much weight as 1.8 million words. Animation is an extremely powerful method of reaching your...
Paul Schetelich
Lead Designer
When creating a new B2B content marketing strategy, what does your agency focus most on? If you’re like many firms, you probably put written content first. Why? The content is the core of your marketing strategy. It’s what will grab your audiences’ attention, keep it there and entice them to come...
Paul Schetelich
Lead Designer
If you had to teach a class on the basics of web design, you would like to think that there are basic design principles to follow. Buttons, for instance, should look a certain way, behave in a certain way and should be included in certain web forms. This is how we know a button when we see one....
Paul Schetelich
Lead Designer
Slide decks are effective at backing up presentations like team meetings, sales pitches, or workshops. Yet just because the presentation was interesting doesn’t mean that it will automatically transfer over this way with slide decks. Presentation slides need to have a good design that matches the...
Paul Schetelich
Lead Designer
Good design is key to making life easier, customers happier and a return on investment greater. A bad design has the opposite effect. It creates unnecessary stress and frustration, plus it wastes valuable time. With so many e-commerce sites on the web, you certainly don’t want your customers to...
Paul Schetelich
Lead Designer
Without strong visuals, your brand won’t be the first thing that comes to mind when speaking about a particular product or service. Branding is not only critical when getting people to remember your company but also shaping their perception of what you have to offer. Design may be one part of the...
Paul Schetelich
Lead Designer
Smartphone use has increased from 21 percent in 2010 to more than 63 percent today. Add in the fact that 83 of Americans are online regularly, and you get a quick picture of how many people are on their mobile devices at any given point in time. It’s almost as if we’re watching the world go by...
Paul Schetelich
Lead Designer
Our brains are pre-wired to view, process and digest visual information more quickly than any other stimuli. In fact, the human brain can process visual information in as little as 13 milliseconds, according to a 2014 report by MIT. Simply put, that is amazing. It makes sense, then, that marketing...
Paul Schetelich
Lead Designer
Designers and copywriters have a relationship that depends on each other. Essentially, they go together like peanut butter and jelly. Salt and pepper. One can’t exist without the other. Copywriters are responsible for providing engaging content that demands people’s attention, while designers build...
Paul Schetelich
Lead Designer
Negative space is just as important as the positive elements in graphic design. If you focus all of your attention on arranging shapes on a canvas, then you’re limiting what you can do. Design is the arrangement of both shapes and space, and in order to take graphic design to the next level, you...
Paul Schetelich
Lead Designer
If your site is outdated and could use a major refresh, it’s probably time to do a redesign. The trouble is that you don’t want to lose the hard work you’ve put into your site in terms of SEO and placement. Surely you’ve heard at least one horror story of how a site’s redesign messed with these...
Paul Schetelich
Lead Designer
Responsive web design isn’t exactly a new trend, but - to much surprise - it’s still in its infancy. As more people access the web via smartphones and tablets rather than desktop and laptop computers, responsive design will continue to be a fundamental building block in the creation of lucrative...
Paul Schetelich
Lead Designer
For those who work in technology and web design, there is a host of new changes to look forward to in 2014. It’s always fun to look back and see what types of web design trends were predicted at the start of the New Year; there are plenty that stick around and plenty that don’t. While it’s still...