Blog: Where you can learn from us.

Nicole Krosnowski
Senior Designer
By now, you know that UX stands for User Experience, but do you really know what this term means? Even after all these years, UX is an area that is still highly misunderstood. Many people have a hard time even explaining what a UX designer does. If you fall into this category, don’t be embarrassed...
Nicole Krosnowski
Senior Designer
Making the decision to revamp your website should be taken seriously. It’s a great opportunity, but updating your site doesn’t automatically translate to better things. To be effective, you need to strategize your project. As you begin to think about your higher education website and how it can be...
Nicole Krosnowski
Senior Designer
To prevent users from bouncing off your page, you need to provide them with a good user experience. Much of this experience is found in your site’s navigation. How easy is it to find information? How is the content organized? Does the website provide a fluid experience? People want to reach their...
Nicole Krosnowski
Senior Designer
Is it possible that your website could be making a few big mistakes? Mistakes that could be costing you? No matter what type of website you have - ecommerce, brochure, dynamic - there are a few design principles that everyone should follow.   If you’re guilty of any of these seven web design...
Nicole Krosnowski
Senior Designer
The other day, I was shopping online for a new bedding set. As you can probably imagine, finding bedding sets is not hard to do. There are hundreds of choices coming from big stores like Walmart and Amazon and small stores like locally owned boutiques. How did I make my decision? As everyone else...
Nicole Krosnowski
Senior Designer
How your website looks and how it performs are two different things. Your site can look visually appealing but give users a poor experience. Your site can also look dreadful but perform surprisingly well. Of course, you need some balance, as most people won’t trust a horrific looking site enough to...
Nicole Krosnowski
Senior Designer
When talking about SEO, most people in the SEO community focus on things like content, keywords, and solving searchers’ problems. One aspect that is often overlooked is the actual page design and flow of the UI elements. The way that your content sits on a page can have a huge impact on SEO....
Nicole Krosnowski
Senior Designer
Recently, I went to one of our local summer festivals. I love looking at all the vendors who always have fun things to buy. One of the vendors made delicious smelling soaps and scrubs. I asked for her website so I could order more for gifts, and she handed me her business card. Considering that...
Nicole Krosnowski
Senior Designer
Web designs change more than a high school fashionista’s wardrobe. If you don’t keep on top of the latest developments, you may assume your site looks fine when it doesn’t. Being on the cutting-edge of web design is important. It makes your brand fun and memorable while ensuring that you stay...
Nicole Krosnowski
Senior Designer
Isn’t it amazing how some websites manage to look incredibly polished while others look amateur? While it’s not difficult to separate thoughtful designs from the not-so-thoughtful ones, getting a website “just right” boils down to a few key details. To give your website a slick appearance without...
Nicole Krosnowski
Senior Designer
Have you ever left a web page because you didn’t care for the typography? I don’t just mean the type of font but the spacing, the contrast, the whitespace, the font size and other elements. After all, it’s not enjoyable to read font that is too small or happens to blend in with its background....
Nicole Krosnowski
Senior Designer
You probably didn’t dream of becoming a UI/UX designer as a kid, but it’s something that makes more sense as you enter the world of design. A UI designer is focused on how a product is laid out, whereas a UX designer cares about how a product feels. Because the two roles are so blurred, they are...
Nicole Krosnowski
Senior Designer
Ecommerce has exploded in recent years, allowing more small businesses to reach a wider audience. A report from Statista predicts that global ecommerce sales will reach $4.8 trillion by 2021. With so many ecommerce sites popping up, it’s important that yours is successful at standing out - at least...
Nicole Krosnowski
Senior Designer
Imagine being a UI/UX designer without any tools. It would be like expecting an artist to paint without a paintbrush! Designers possess many skills and qualities, but they also rely on the right tools to do their jobs better. The need for skilled designers is always growing. Part of being a skilled...
Nicole Krosnowski
Senior Designer
Remember the last time you were brought to a website by clicking on an ad. Did you convert? Why or why not? In many cases, visitors won’t convert because the website had a bad design. Though you may not realize it, every element works toward creating a first impression. If the navigation is poor...
Nicole Krosnowski
Senior Designer
It’s amazing what a little bit of color can do. Colors can make us feel warm and cozy or angry and hostile. This is why brands must pay close attention to the colors they use in their marketing materials. In fact, colors may influence what people do when they visit your website. Will they stick...
Nicole Krosnowski
Senior Designer
Sketching is a critical part of the web design and development process. It’s similar to building a rough draft or outline for an article or blog post. Taking time to sketch out your ideas is a great way to identify potential issues and solutions. This can save a lot of time and headache going...
Nicole Krosnowski
Senior Designer
Web design has a big impact on the user experience. A site that is clean, fast, and easy to navigate is more enjoyable for users compared to one that is slow and cluttered. But, does web design make a difference on your bottom line? You bet. It’s one of the most important parts of your digital...
Nicole Krosnowski
Senior Designer
Color isn’t the only thing that can have an effect on the way people feel when visiting your website. The font can, too. Readers are more likely to stick around and enjoy their visit when your content is relaxing and easy to read. To achieve this, you must choose the right font, insert comfortable...
Nicole Krosnowski
Senior Designer
There’s a reason why they sell peanut butter and jelly. Together. In the same jar. These two condiments taste great on their own and even better when combined. Is it the blend of sweet and salty that people love? Who knows. The fact is that peanut butter and jelly complement each other so well, it’...
Nicole Krosnowski
Senior Designer
When you take the time to establish a great design team, it makes all of your projects go a lot smoother. Each member on the team will have clear objectives, tools and methods to utilize the structures to follow. This setup ensures that each member carries out their roles and responsibilities,...
Nicole Krosnowski
Senior Designer
Millions of people delve into blogs every day with the hopes of being entertained, inspired, or informed. With so many blog columns on the internet, readers narrow down their choices based on small but powerful details, such as image quality and page layout. Here at SEMGeeks, we read a lot of blogs...
Nicole Krosnowski
Senior Designer
One of the most important parts of a landing page is the landing page form. Though it may look simple, its role is significant: to get people to convert. Unfortunately, many marketers are ineffective with their forms. Some create ones that are too long and then end up turning prospective customers...
Nicole Krosnowski
Senior Designer
Need some inspiration for your new logo design? It’s never easy to come up with logos, but the higher education sector can be especially demanding. Colleges and universities have a difficult time distinguishing themselves as it is, which leaves logos looking similar, too. College logos must also...
Nicole Krosnowski
Senior Designer
Microinteractions are one of the hottest design trends at the moment. Designers love them because they enhance the user experience, provide feedback, and explain how things work. People love them because they are fun, entertaining, and easy to consume. But, just like all good design trends,...
Nicole Krosnowski
Senior Designer
People love apps. They’re intuitive, personalized and easier on the phone. Users spend less time waiting for content to load, which means more time interacting with you! With so many mobile apps being developed these days, there’s no secret formula to stand out. So, how can you create a beautiful...
Nicole Krosnowski
Senior Designer
Designers benefit greatly from the free resources available online. Between free fonts and free vector art, the internet has what you need to complete projects on time. The problem with these tools is that they are often cluttered and complicated. This adds to the confusion and makes it more...
Nicole Krosnowski
Senior Designer
We’ve all been self-proclaimed font snobs at one point or another. That’s understandable. When you work in the world of creative design, it’s normal to see things through a different lens. The designer in you comes out, especially when browsing websites. It’s impossible not to notice the small...
Nicole Krosnowski
Senior Designer
The quality of your website largely influences the success of your online business. This is understandable, considering that your website is your digital storefront. You wouldn’t care to shop at a store that looked unkempt and unwelcoming, and the same is true for your online shoppers. If your...
Nicole Krosnowski
Senior Designer
The best apps pay attention to the smallest details. Animated microinteractions are some of those details. These tiny actions are typically associated with completing a specific task such as adding an item to a shopping cart or refreshing content. Although we usually don’t focus on...
Nicole Krosnowski
Senior Designer
Can you imagine a website without color? Neither can we! Color is what makes websites attractive and engaging. The more stunning the color, the more brilliant the website. Even though color is a key component of web design, it must be applied with purpose. Color improves the user experience by...
Nicole Krosnowski
Senior Designer
Entry-level designers tend to be energetic, hopeful and chock full of fresh ideas. It’s a great feeling to be on the totem pole, even if it’s the low end. Either way, you have to start somewhere, and now an opportunity has landed your way. Before you dive into your role, there are common mistakes...
Nicole Krosnowski
Senior Designer
Many relationships exist solely online, which means that we never hear the real voice of the other person. When you take the human element out of a conversation, it’s easy to misconstrue a simple sentence. You’ve probably found yourself in situations where you weren't sure what to make of an email...
Nicole Krosnowski
Senior Designer
The design world is constantly evolving. In fact, today’s trends might already be yesterday’s news! Many design trends relate to advances in technology. Technology changes the way we communicate, learn information, and lead our everyday lives. It also plays a crucial role in web design. You’ve...
Nicole Krosnowski
Senior Designer
Every second counts in web design. Forty-seven percent of consumers say they expect a website to load in 2 seconds or less. Forty percent will abandon a website that takes more than 3 seconds to load. Consider the traffic, conversions, and sales that will be lost over the long haul! Speed has...
Nicole Krosnowski
Senior Designer
All our lives, we take steps that allow us to improve ourselves. From taking those first steps as a baby to working your way toward being a creative professional, each step is crucial to your overall journey. As one of many new graduates in between the academic and working worlds, you may not...
Nicole Krosnowski
Senior Designer
Designers and developers have a lot of roles to fill, which is why website building tools, startup resources and project management apps prove valuable. With these resources in hand, design professionals of all stages can keep on target with their projects while being led with useful inspiration....
Nicole Krosnowski
Senior Designer
Helvetica is no stranger to the design world. It’s clear, legible, and safe, which makes it a great choice for designers and readers alike. But if you want to give your designs a little something extra - something like Helvetica, but not quite Helvetica - you’ve come to the right place. Thousands...
Nicole Krosnowski
Senior Designer
You can read through any instructional book to learn the basic principles of design. Whether it’s grid theory or the Golden Ratio, some rules are taught from the very beginning. However, not everything designers should be comfortable with can be found in a book. Design has unwritten rules that you’...
Nicole Krosnowski
Senior Designer
A great story deserves a great headline. That’s why serious designers keep a well-supplied font library with them at all times. However, you may have noticed that it’s difficult to find fonts that are legible and attractive. You don’t want your titles to look uninteresting, but how do you know when...
Nicole Krosnowski
Senior Designer
Designing a website requires a journey of awareness that involves both inward and outward components. Through self-discovery, investigation and hands-on learning, web designers can tap into the emotional framework of the problem they are trying to solve. Usually, the outward-facing approaches are...
Nicole Krosnowski
Senior Designer
How many apps do you have on your smartphone? What about your web browser? Were you aware that there a plenty extensions that can be used with Chrome to make your job easier and more productive? The best part is, most of them are free! What’s difficult is knowing which extensions to download. Below...
Nicole Krosnowski
Senior Designer
Staying on top of the latest design trends is a necessary part of being a creative professional. One area that designers will need to adapt to in future years is artificial intelligence (AI). Artificial intelligence is gaining traction, currently a $15 billion industry. By 2020, the industry is...
Nicole Krosnowski
Senior Designer
Creating an online store is a huge step toward generating a larger customer base and bringing in more sales. WooCommerce is a free ecommerce plugin that makes it easy to sell any product you wish. It can be integrated with WordPress, giving you the utmost control over your online store. When...
Nicole Krosnowski
Senior Designer
Web design gets plenty of attention these days, but many clients find themselves unsure of what they are trying to accomplish within their website. Many simply respond with something like, “I want to strengthen my online presence,” but what really does this mean? It’s a generic statement that doesn...
Nicole Krosnowski
Senior Designer
Getting traffic to your landing pages certainly doesn’t come cheap or easy. And, it’s only half the battle. Once visitors get to your landing page, you must get them to complete the desired action, whether it’s joining your email list or taking advantage of a free trial. Unfortunately, when people...
Nicole Krosnowski
Senior Designer
Style guides do an excellent job of saving your development team time, keeping the web code and design of your site consistent and also improving communication between departments. In order to make style guides work for you, they need to be created early on and regularly maintained to reflect the...
Nicole Krosnowski
Senior Designer
We would all like to think that our websites look honest and reliable, but establishing trust isn’t always easy. People are bombarded by so much information these days, they tend to be on the defense when they use the internet. A well-meaning pop-up ad can be bothersome and send a user away for...
Nicole Krosnowski
Senior Designer
When you add collaboration to a design project, it magnifies the end result, bringing it to another level. Collaboration isn’t the same across the board, however. It varies based on the goals, the team members and the available resources. But, there is one factor that is consistent: the human...
Nicole Krosnowski
Senior Designer
Website trends change every year, and many of them are game changers for your marketing strategy. You need to be reviewing your website regularly to see whether you really have the best possible platform to make sure your personal brand doesn’t suck. The year is 2016 and there are a lot of design...
Nicole Krosnowski
Senior Designer
Web design is the core of a great platform. Not only is web design the future of digital marketing it’s the present and the past. If you’ve got a website that looks like a four-year-old put it together, you’re going to see your customer numbers drop like a stone. But think for one minute before...
Nicole Krosnowski
Senior Designer
What might be a surprise to some is that the ugly website you just laughed at was actually made that way intentionally. It might sound unbelievable to some that this could form any part of a company’s digital marketing strategy, but it’s true. There are companies going out of their way to make ugly...
Nicole Krosnowski
Senior Designer
Hero images have become a lot more popular over the past few years because they have the remarkable ability to aesthetically impress visitors. While these images may not be donning a cape and a mask, they do possess true hero qualities. Hero images fill the screen to delight the user, and usually...
Nicole Krosnowski
Senior Designer
A lot of discussion goes on regarding the pros and cons to stock photography. Proponents of stock photos say they’re cheap, accessible and great to use in a pinch. Critics say that stock imagery is not unique to the brand and heavily overused. A dime a dozen, so to speak. Both sides have a point....
Nicole Krosnowski
Senior Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Nicole Krosnowski
Senior Designer
White causes a lot of problems. Try doing a Google search on, “Is white a color?” and you’ll quickly learn that everyone has a different opinion on whether or not white deserves the title of a color. Wikipedia refers to it as an “achromatic color,” while other websites say that white is “the...
Nicole Krosnowski
Senior Designer
More communication is taking place through a screen. Whether it’s chatting with customers over the computer at work, or arguing back and forth with your kids through text, much of your day is probably consumed by talking to people without actually hearing their voice. While this is certainly...
Nicole Krosnowski
Senior Designer
Did you know that images increase a person's willingness to read a piece of content by 80%? That’s no small bones! Not only will a person be more interested in looking at your content, but also they will be 65% more likely to remember the information three days later if your image relates to the...
Nicole Krosnowski
Senior Designer
How Landing Pages Can Convert Leads Designing the perfect landing page is like baking the perfect cake. You need the right balance of ingredients to get the taste and texture just right, and you need to add them at the right time. If you follow the recipe, you get a delicious cake that everyone...
Nicole Krosnowski
Senior Designer
Modern Trends in Ecommerce Design Just last year, mobile shopping became an ecommerce trend worth talking about. Merchants now have no choice but to meet the demands of consumers, otherwise they’re going to miss out. What do consumers want? Simpler, friendlier designs that create an awesome...
Nicole Krosnowski
Senior Designer
Image Copyright Policies Using images in your online work is vital. What better way to draw in an audience than by adding a compelling photo? While you might assume that anyone would be flattered to have their image added to your content, you’d be surprised that this usually isn’t the case. Aside...