Blog: Where you can learn from us.

Nicole Krosnowski
Designer
Designers and developers have a lot of roles to fill, which is why website building tools, startup resources and project management apps prove valuable. With these resources in hand, design professionals of all stages can keep on target with their projects while being led with useful inspiration....
Nicole Krosnowski
Designer
Helvetica is no stranger to the design world. It’s clear, legible, and safe, which makes it a great choice for designers and readers alike. But if you want to give your designs a little something extra - something like Helvetica, but not quite Helvetica - you’ve come to the right place. Thousands...
Nicole Krosnowski
Designer
You can read through any instructional book to learn the basic principles of design. Whether it’s grid theory or the Golden Ratio, some rules are taught from the very beginning. However, not everything designers should be comfortable with can be found in a book. Design has unwritten rules that you’...
Nicole Krosnowski
Designer
A great story deserves a great headline. That’s why serious designers keep a well-supplied font library with them at all times. However, you may have noticed that it’s difficult to find fonts that are legible and attractive. You don’t want your titles to look uninteresting, but how do you know when...
Nicole Krosnowski
Designer
Designing a website requires a journey of awareness that involves both inward and outward components. Through self-discovery, investigation and hands-on learning, web designers can tap into the emotional framework of the problem they are trying to solve. Usually, the outward-facing approaches are...
Nicole Krosnowski
Designer
How many apps do you have on your smartphone? What about your web browser? Were you aware that there a plenty extensions that can be used with Chrome to make your job easier and more productive? The best part is, most of them are free! What’s difficult is knowing which extensions to download. Below...
Nicole Krosnowski
Designer
Staying on top of the latest design trends is a necessary part of being a creative professional. One area that designers will need to adapt to in future years is artificial intelligence (AI). Artificial intelligence is gaining traction, currently a $15 billion industry. By 2020, the industry is...
Nicole Krosnowski
Designer
Creating an online store is a huge step toward generating a larger customer base and bringing in more sales. WooCommerce is a free ecommerce plugin that makes it easy to sell any product you wish. It can be integrated with WordPress, giving you the utmost control over your online store. When...
Nicole Krosnowski
Designer
Web design gets plenty of attention these days, but many clients find themselves unsure of what they are trying to accomplish within their website. Many simply respond with something like, “I want to strengthen my online presence,” but what really does this mean? It’s a generic statement that doesn...
Nicole Krosnowski
Designer
Getting traffic to your landing pages certainly doesn’t come cheap or easy. And, it’s only half the battle. Once visitors get to your landing page, you must get them to complete the desired action, whether it’s joining your email list or taking advantage of a free trial. Unfortunately, when people...
Nicole Krosnowski
Designer
Style guides do an excellent job of saving your development team time, keeping the web code and design of your site consistent and also improving communication between departments. In order to make style guides work for you, they need to be created early on and regularly maintained to reflect the...
Nicole Krosnowski
Designer
We would all like to think that our websites look honest and reliable, but establishing trust isn’t always easy. People are bombarded by so much information these days, they tend to be on the defense when they use the internet. A well-meaning pop-up ad can be bothersome and send a user away for...
Nicole Krosnowski
Designer
When you add collaboration to a design project, it magnifies the end result, bringing it to another level. Collaboration isn’t the same across the board, however. It varies based on the goals, the team members and the available resources. But, there is one factor that is consistent: the human...
Nicole Krosnowski
Designer
Website trends change every year, and many of them are game changers for your marketing strategy. You need to be reviewing your website regularly to see whether you really have the best possible platform to make sure your personal brand doesn’t suck. The year is 2016 and there are a lot of design...
Nicole Krosnowski
Designer
Web design is the core of a great platform. Not only is web design the future of digital marketing it’s the present and the past. If you’ve got a website that looks like a four-year-old put it together, you’re going to see your customer numbers drop like a stone. But think for one minute before...
Nicole Krosnowski
Designer
What might be a surprise to some is that the ugly website you just laughed at was actually made that way intentionally. It might sound unbelievable to some that this could form any part of a company’s digital marketing strategy, but it’s true. There are companies going out of their way to make ugly...
Nicole Krosnowski
Designer
Hero images have become a lot more popular over the past few years because they have the remarkable ability to aesthetically impress visitors. While these images may not be donning a cape and a mask, they do possess true hero qualities. Hero images fill the screen to delight the user, and usually...
Nicole Krosnowski
Designer
A lot of discussion goes on regarding the pros and cons to stock photography. Proponents of stock photos say they’re cheap, accessible and great to use in a pinch. Critics say that stock imagery is not unique to the brand and heavily overused. A dime a dozen, so to speak. Both sides have a point....
Nicole Krosnowski
Designer
If there’s one thing that you don’t want to be it’s cheap and easy. In fact, you may spend a lot of time and energy convincing people that you’re the exact opposite of this. You may buy nice things and go on expensive trips and modify your morals and values. But why when it comes to your website -...
Nicole Krosnowski
Designer
White causes a lot of problems. Try doing a Google search on, “Is white a color?” and you’ll quickly learn that everyone has a different opinion on whether or not white deserves the title of a color. Wikipedia refers to it as an “achromatic color,” while other websites say that white is “the...
Nicole Krosnowski
Designer
More communication is taking place through a screen. Whether it’s chatting with customers over the computer at work, or arguing back and forth with your kids through text, much of your day is probably consumed by talking to people without actually hearing their voice. While this is certainly...
Nicole Krosnowski
Designer
Did you know that images increase a person's willingness to read a piece of content by 80%? That’s no small bones! Not only will a person be more interested in looking at your content, but also they will be 65% more likely to remember the information three days later if your image relates to the...
Nicole Krosnowski
Designer
How Landing Pages Can Convert Leads Designing the perfect landing page is like baking the perfect cake. You need the right balance of ingredients to get the taste and texture just right, and you need to add them at the right time. If you follow the recipe, you get a delicious cake that everyone...
Nicole Krosnowski
Designer
Modern Trends in Ecommerce Design Just last year, mobile shopping became an ecommerce trend worth talking about. Merchants now have no choice but to meet the demands of consumers, otherwise they’re going to miss out. What do consumers want? Simpler, friendlier designs that create an awesome...
Nicole Krosnowski
Designer
Image Copyright Policies Using images in your online work is vital. What better way to draw in an audience than by adding a compelling photo? While you might assume that anyone would be flattered to have their image added to your content, you’d be surprised that this usually isn’t the case. Aside...