Blog: Where you can learn from us.

Matthew Smokowski
Lead PPC Strategist
The new AdWords interface has some exciting features, but you have to dig deep to find them. For your convenience, we’ve handled the hunt for you! While the new user interface may be more basic compared to the traditional AdWords experience, it’s still pretty awesome. And, it will continue to be...
Matthew Smokowski
Lead PPC Strategist
Google Data Studio lets you turn complicated data into beautiful reports and informative dashboards. Everything created in Data Studio is fully customizable, allowing your brand to share compelling stories that have supporting facts and statistics. The best part is, you don’t have to do any fancy...
Matthew Smokowski
Lead PPC Strategist
Spotify is a music streaming service with millions of users who have the option to listen for free with commercials or without commercials for a monthly subscription fee. In June, the music service hit 140 million users, with about 50 million of these users paying for an ad-free experience. With so...
Matthew Smokowski
Lead PPC Strategist
More than 1.3 billion people use Reddit, an online website for viral content, AMAs (ask me anything) and open forums. With six percent of internet users in the U.S. using Reddit in their spare time, it would be foolish not to consider it as part of your online advertising strategy. Thanks to...
Matthew Smokowski
Lead PPC Strategist
Just as software programs are a necessity in the workplace, mobile apps are a necessity outside of it! Whether you are a salesperson traveling around the country, a marketing professional on the go, or a web designer gaining new perspectives, mobile apps allow you to maximize your time outside of...
Matthew Smokowski
Lead PPC Strategist
Are you thinking about running an Instagram ad but don’t know where to start? Advertising on Instagram offers a wide range of opportunities as the ads can incorporate pictures and video, plus won’t interrupt the user experience. Since the ads are based on the types of things users interact with on...
Matthew Smokowski
Lead PPC Strategist
As an AdWords advertiser, getting more clicks on your ads is a top priority. The more relevant the click, the more likely the visitor is to convert into a lead. One day, that lead may turn into a loyal customer! There are many ways to increase qualified clicks, and one way to do this is by...
Matthew Smokowski
Lead PPC Strategist
Launching a successful business on Amazon is made possible thanks to the Fulfillment by Amazon (FBA) business model. This model lets you run an ecommerce business with help from Amazon. Instead of fulfilling your own orders, Amazon stores the products for you, picks, packs, and ships them out to...
Matthew Smokowski
Lead PPC Strategist
If you sell products on Amazon.com, you may be patiently awaiting an invitation to join Amazon Vendor Central. Before that invitation comes your way, it’s a good idea to know how this account differs from what you’re doing now, and the changes in customer interaction that will take place. What is...
Matthew Smokowski
Lead PPC Strategist
To create successful ads on Amazon, it’s important to know how much to spend. Determining an ideal budget isn’t exactly easy, though. A variety of factors must be taken into consideration, including the type of product you’re advertising, the competition in your category and your overall objectives...
Matthew Smokowski
Lead PPC Strategist
Embed Our Graphic On Your Website: Amazon Marketplace 2016 Holiday RecapInfographic By semgeeks.com As the world’s largest online retailer, Amazon has quickly become a household name. Today, half of all online shopping searches start directly on Amazon. It’s market power now rivals or exceeds that...
Matthew Smokowski
Lead PPC Strategist
A Super Bowl ad costs $5 million for a 30 second ad. These ads can be absolutely life changing for brands or they can become a routine ad produced each year. I was mostly disappointed with the recent trends in advertising for 2017. However, here are five that were worth the price tag: 5. LIFEWTR...
Matthew Smokowski
Lead PPC Strategist
It’s amazing to think that only 2% of shoppers typically convert when they first visit an online store. This means that the remaining 98% are lost through the cracks. Maybe these prospects move on to a competitor of yours or decide not to make a purchase at all. Perhaps they continue to do research...
Matthew Smokowski
Lead PPC Strategist
Online retailers wait all year long for this time of the year - and it’s finally here! Cyber Monday strategically follows the Thanksgiving holiday and provides an excellent opportunity for ecommerce stores to further capitalize on the sales, deals and promotions from Black Friday. With all of this...
Matthew Smokowski
Lead PPC Strategist
As you map out your holiday marketing campaigns and the promotions to go with them, discounts are probably the first incentives that come to mind. Discounts and coupons are terrific ways to reward customers and drive sales during the holiday season, but they can get a bit, well, repetitive. When...
Matthew Smokowski
Lead PPC Strategist
It’s the end of September, which means it’s basically Christmas! OK, maybe not exactly. But it is the holiday season. In the ecommerce world, the holiday season begins in October and goes through the end of December. It’s a busy few months with little free time, but some online businesses are able...
Matthew Smokowski
Lead PPC Strategist
If you haven’t taken advantage of Amazon’s Pay Per Click (PPC) advertising platform just yet, this article is for you! It can be intimidating to get your products on Amazon because it’s such a large ecommerce site with a lot of competition. Not only are you selling against other ecommerce stores...
Matthew Smokowski
Lead PPC Strategist
Behavioral marketing profiles the past behavior of a user to determine which ads they will be shown next. The purpose of behavioral marketing is to create a deeper level of customization so that the ads are actually relevant and interesting to the user. Also, businesses are given insight into the...
Matthew Smokowski
Lead PPC Strategist
PPC can be a great way to make money. It can also be a great way to waste money. It all depends on the effectiveness of your pay per click campaigns and how well run they are. Unfortunately, many businesses make mistakes that cause their campaigns to lose money, and they lose faith in the PPC...
Matthew Smokowski
Lead PPC Strategist
Mark your calendars. Amazon Prime Day is this Tuesday, July 12! It’s the second annual sales event, and the big day essentially acts as a Cyber-Monday-in-July where shoppers can get extra savings. Prime Day is only for Prime subscribers, the subscription that includes two-day shipping, movie and...
Matthew Smokowski
Lead PPC Strategist
It’s your worst nightmare. Your hard-earned dollars that are spent on an ad campaign are wasted. Rather than going to prospects, your budget is drained by hackers. While you may think that we’re past the days of click fraud, this isn’t true. Digital ad fraud is real, and it happens to marketers...
Matthew Smokowski
Lead PPC Strategist
To PPC or SEO. That is the question. And it’s a valid one at that. The reality is that many marketers find themselves torn between the two. While your hope is to utilize both PPC and SEO to your full advantage, chances are you still have to make the choice to invest in one or the other. Both PPC...
Matthew Smokowski
Lead PPC Strategist
Your digital marketing budget is fluid and has to be reviewed regularly. The prediction for 2016 is that this is set to be a breakout year for digital marketing as the mobile revolution grows in stature and visual content reigns supreme. The majority of companies will increase their budgets this...
Matthew Smokowski
Lead PPC Strategist
Many things in life are better when they’re bigger. Big houses. Big cars. Big paychecks. Big advertisements. Wait, what? It’s true. People do respond well to big ads. Think about the effect that advertisements like digital signage, billboards and magazine inserts have on consumers. The large size...
Matthew Smokowski
Lead PPC Strategist
Do you run remarketing campaigns on Facebook? Do you feel that you’re getting the maximum benefit from them? Facebook has many user-friendly tools to help you reach people who are most likely to be interested in your product or service. However, it’s possible that your remarketing campaigns can...
Matthew Smokowski
Lead PPC Strategist
When people think about keeping up with the latest algorithms, they are usually thinking in terms of trying to “beat” the search engines. In other words, they’re trying to stay one step ahead of Google. Keeping up with the newest algorithms isn’t a game where you’re trying to come out on top....