Blog: Where you can learn from us.

Jennifer Barker
Business Development Strategist
Building websites is a rewarding experience, but there are always those projects that just don’t seem to go right. Whether it was a lack of communication on the client’s part or too many assumptions on yours, it ends up hurting your bottom line. Not only do you have to constantly return to the...
Jennifer Barker
Business Development Strategist
Do you feel that the line between your sales and marketing teams is blurred? You are not alone. Marketing drops leads into the funnel and sales closes the deals. However, without some type of relationship, it’s difficult for marketers to acquire leads. This is why the two departments are so closely...
Jennifer Barker
Business Development Strategist
Do you have social media on the brain? When social media is successful, it’s normal to consider adding another network to the mix. It’s also normal to have some hesitations. Do you have the time to manage another channel? Is there room in the budget? A lot is on the line when you create another...
Jennifer Barker
Business Development Strategist
When agencies and clients work well together, it’s a beautiful thing. According to a study by the Association of National Advertisers (ANA), 74 percent of clients agreed that their creative agencies are integral to their success. Agencies share the same sentiment. They realize that clients play a...
Jennifer Barker
Business Development Strategist
Do you know which channels your leads are coming from? If you aren’t using lead source data, you are probably unaware of which channels deliver the most qualified leads. With this data, you can also determine how much influence a particular channel is having on a campaign. Unfortunately, many...
Jennifer Barker
Business Development Strategist
LinkedIn is the place to be for professionals. Whether your business sells to consumers or other businesses, you probably have a LinkedIn profile and enjoy connecting with others. But are you really generating the leads and referrals you had hoped for? If you feel that you could be seeing better...
Jennifer Barker
Business Development Strategist
Just as people have different personalities, they also have different management styles. Through the years, you’ve probably had your share of good and bad managers. Most of the time, people like their managers based on their behaviors or styles, not necessarily their personalities. Managers who get...
Jennifer Barker
Business Development Strategist
Technology allows advertisers to push the boundaries of digital advertising. Each day, brands are finding new and innovative ways to engage their customers and form relevant relationships. As your brand looks to create new campaigns, especially before the holiday season starts, consider how...
Jennifer Barker
Business Development Strategist
Marketing automation has the potential to bring your business significant revenue. It must be used carefully and correctly to achieve these results. Some marketers have jumped into marketing automation too soon and experienced the trouble that it can bring, such as robotic messages, lost customers...
Jennifer Barker
Business Development Strategist
Need a few new design ideas for email newsletters? We’ve got you covered! With inboxes quickly filling up, the last thing any person wants is another commonplace newsletter. Fortunately, you don’t need to pour hours of time into creating a new design to win over the hearts of your recipients. Some...
Jennifer Barker
Business Development Strategist
If you’ve ever tried to explain inbound marketing to anyone outside the marketing landscape, it’s not exactly easy. “You get paid to write? I should try that.” “So you’re basically a telemarketer without a phone.” “I don’t understand what you do. It must be a millennial thing.” Oh boy. Not...
Jennifer Barker
Business Development Strategist
Email marketing continues to be an efficient way to reach your contacts and see a return on investment. Yet even with a well-thought-out strategy and subscribers that want to hear from you, it’s almost certain that many of your emails are still getting lost in inbox clutter. Some might even land in...
Jennifer Barker
Business Development Strategist
Christmas isn’t complete without the jolly, rosy-cheeked guy in the red suit, right? When we think of the holidays, we think of Santa Claus, his elves and his reindeer. It’s amazing that when we see a picture of something as simple as a candy cane or sleigh, it can instantly take us deeper into the...
Jennifer Barker
Business Development Strategist
Are your emails actually reaching inboxes? Do you ever wonder how many of your emails reach subscribers and how many don’t? It’s certainly something that every campaign manager thinks about from time to time. Crafting the perfect email campaigns takes patience and diligence, so you don’t want...
Jennifer Barker
Business Development Strategist
With over 500 million active users on Instagram, there’s no question that funny, engaging and brilliant photos are being shared on the network every day - roughly 95 million in fact. Thanks to the sleek filters and simple sharing options, Instagram has become one of the most exciting platforms to...
Jennifer Barker
Business Development Strategist
Giving people hellish nightmares is one way to win some attention. Ads that go viral are known to possess a few qualities, such as the ability to tap into human emotion, tell a story and leave a lasting imprint. For some brands, they achieve this by scaring the pants off their viewers - or at least...
Jennifer Barker
Business Development Strategist
Call to actions aren’t just important for landing pages. You can use them on social media networks like Facebook to encourage users to follow through with a desired action. Adding a CTA button to your Facebook page can be done in a single afternoon. But, like all good marketing strategies, creating...
Jennifer Barker
Business Development Strategist
With millions of people active on social media, it’s a great platform for communicating with students and parents. In fact, the interactions on social media have evolved so much, prospective students are using the channel to talk about the schools they’re interested in and learn from others. In...
Jennifer Barker
Business Development Strategist
Having an online store is an excellent way to boost sales without having to operate a brick-and-mortar location. When done correctly, you can optimize revenue and not have to worry about all the challenges that come with running a physical store, such as stocking shelves, managing employees and...
Jennifer Barker
Business Development Strategist
How many contacts do you have on social media? Probably hundreds - if not thousands - that include friends, family, neighbors, coworkers and probably even some strangers! When you log into Facebook, Twitter or Instagram, it would be impractical to see all of their posts. The social networks agree...
Jennifer Barker
Business Development Strategist
Having a well-stocked tool belt doesn’t just come in handy for hands-on projects. When working in the digital marketing industry, there are certain “tools” that you should have in your belt. While it’s true that things are constantly changing in this industry, some elements remain unchanged and at...
Jennifer Barker
Business Development Strategist
As if there weren’t enough shopping holidays in November, we can add one more to the pack: #GivingTuesday. #GivingTuesday is a global day of giving that is motivated by social media and collaboration. It’s celebrated on the Tuesday following Thanksgiving, which means it also comes after Black...
Jennifer Barker
Business Development Strategist
Some say that marketing automation and social media make the perfect pair. I have to agree. Automation software has come a long way over the last handful of years, making it accessible for both small and large businesses. It’s an effective way to manage and track all types of marketing efforts...
Jennifer Barker
Business Development Strategist
A lot of advice online tells you to split test pretty much everything that you can. Leaps of faith aren’t effective anymore, and they can cause you to exhaust your resources without seeing any return on your investment. By collecting the right information based on real-time user feedback, you can...
Jennifer Barker
Business Development Strategist
Bad advice is everywhere. From the shoes you wear to the food you eat to the way you style your kid’s hair, it doesn’t take much to get people started on the bad advice train. There’s a fair amount of bad social media advice out there, too. If you’re not careful, it’s easy to get mixed up with it...
Jennifer Barker
Business Development Strategist
Your Facebook cover photo is one of the most noticeable parts of your Page. What do you think people feel when they see your photo? Does your brand look cool and cutting-edge? Is it serious-minded or fact-driven? Or perhaps it’s friendly and relatable. A picture says a thousand words, so people...
Jennifer Barker
Business Development Strategist
It’s hard to believe that another summer has come and gone. It seems like just yesterday we were making predictions about what 2015 would hold! Before we start getting emotional on you, let’s turn our attention toward visual content marketing trends and how they’ve progressed over the last 8 months...
Jennifer Barker
Business Development Strategist
Facebook launched its News Feed in 2006, about 18 months after the site was first created. In the beginning, people thought the News Feed was mostly a place to get the scoop on their friends’ mundane details such as what they ate for lunch, what mood they were in or how the traffic was on the way...
Jennifer Barker
Business Development Strategist
Today is an age of high-tech sales and marketing. Technology has dramatically increased in the last decade and many programs have decided to bring together core strengths and support elaborate business goals. Marketing automation provides sales productivity tools and comprehensive solutions that go...
Jennifer Barker
Business Development Strategist
It’s always fun to look back at how things have evolved online. The first websites would be laughable if we saw them today. Perhaps you remember a time when every site had Netscape on it. Or a time when websites were bare-boned and boring. It’s not like you could leave your email if you enjoyed the...
Jennifer Barker
Business Development Strategist
With so much attention directed toward the creation of great content these days, sometimes that’s all we focus on. The reality is that having a compelling blog requires more than just good content and pretty pictures. Another purpose of your blog is to move people through the marketing funnel,...
Jennifer Barker
Business Development Strategist
You already know that content marketing has changed over time, but what hasn’t changed over time is the presence of email marketing. Remaining steadfast as ever, email marketing is still one of the strongest tools you have to hit your target market. Email marketing generates 50% more sales than...
Jennifer Barker
Business Development Strategist
By now you’ve probably heard plenty about the benefits of storytelling and why it should be a core part of your marketing strategy. We have to say that we agree. Storytelling is an excellent way to strengthen your brand, reveal more of your personality and connect with readers. It’s also a highly...
Jennifer Barker
Business Development Strategist
Email often gets the least amount of attention from marketers because, quite frankly, it’s easy to ignore. You can’t afford to overlook your social media pages. Responding to feedback in real time, chiming in on important conversations and keeping your accounts fresh is crucial to success. With the...
Jennifer Barker
Business Development Strategist
The average number of emails sent and received is 205 billion per day. Your email inbox will eat up a ton of time and effort when you’re trying to incorporate it into your marketing strategy. Whether it’s trying to organize your huge unread list, or whether you just don’t have the time to go...
Jennifer Barker
Business Development Strategist
Google+ is the ugly duckling of social media. It’s the social media network that few people try to fit into their digital marketing strategy. And that’s unfortunate because despite its diminished fortunes, where only 21% of Google+ users describe themselves as active, it still has some use. Google...
Jennifer Barker
Business Development Strategist
Much has been made of branded content with Facebook. In some circles you’d think the sky was falling, and maybe it is for some. But not for the rest of us. It’s not a positive change or a negative one, it’s just another example of why we as marketers have to keep changing and adapting. So what is...
Jennifer Barker
Business Development Strategist
Content is king and you’ve heard it all before. 88% of the B2B world uses content marketing. I work in the digital marketing arena so I can understand that without great content your business is never going to take off. But I’ve also been in this business for years and its unbelievable how things...
Jennifer Barker
Business Development Strategist
Twitter is one of the best social media networks for generating a buzz. It may be in decline, with Tweets per day halving since 2014. But it’s also an easy way to save money on your marketing. Like any business, you want to get the most link juice. You want to get the most people talking about you...
Jennifer Barker
Business Development Strategist
Just because you operate a smaller business does not mean that you can’t benefit from social media. Social media is rewarding for businesses of all types and sizes. Look at it as a way to build relationships, boost your reputation and reach more people. However, there is that one thing that looms...
Jennifer Barker
Business Development Strategist
When I first heard that some states were wanting to charge drivers for every mile traveled, I was baffled. Aside from the fact that I do not want to pay for every mile I drive, I also don’t like the way the information would be collected. Putting a GPS in my car? Making me report miles using my...
Jennifer Barker
Business Development Strategist
Businesses are constantly being bombarded with the compelling reasons why they should be on the major social networks. It gets confusing and even a bit annoying, to say the least. Do you really need to be on every social networking site? In reality, you only need to be on a few, preferably the ones...
Jennifer Barker
Business Development Strategist
One of the main reasons why marketing changes so frequently is because of rapid advances in technology. Marketing has a direct relationship with technology, so as one changes, so does the other. You may not realize how much digital marketing changes on a month-to-month basis, but if you look back...
Jennifer Barker
Business Development Strategist
In honor of St. Patrick’s Day, the month of March is filled with the color green. Green hats. Green necklaces. Green beer. Green Shamrock Shakes. Once the month is over, these items leave the store shelves - or are discontinued at McDonald’s. But there’s something that can continue being green for...
Jennifer Barker
Business Development Strategist
Marketers have a lot of problems these days. It’s a sticky business that is constantly changing due to new trends and emerging technology. Not to mention, understanding people is tough business. While each marketer faces unique challenges, there are common problems that most marketers share. They...
Jennifer Barker
Business Development Strategist
10 Tips for Content Marketing If you haven’t heard of the 80/20 rule, then you’re not living! The 80/20 rule is a principle suggested by management thinker Joseph M. Juran and named after the Italian economist Vilfredo Pareto. Originally, Pareto observed that 80% of the income from Italy was...
Jennifer Barker
Business Development Strategist
Social Media Aggregation Apps When you want to know what’s going on with your friends, which social platform do you use? Facebook? Snapchat? If you want to hit up some of your professional connections, you probably use LinkedIn. News and trending topics? That’s definitely Twitter territory. A...
Jennifer Barker
Business Development Strategist
Oh please. It’s not like you really know what inbound marketing is. You may know a little bit about it, such as the fact that it pulls people toward your company and product rather than away from it. You may also realize that inbound marketing is the preferred way to market your products and...
Jennifer Barker
Business Development Strategist
How to Get People Talking About Your Brand Remember when you were a kid and you would do things like stuff raisins in your nose just to get some attention? The grownups would roll their eyes and say stuff like, “He’s just doing that for attention. Negative attention is still attention.” Thank...
Jennifer Barker
Business Development Strategist
How Instagram Accounts Increase Enrollment Keeping your higher institution front and center on social media can feel like a full-time job in itself. And while you probably put in a lot of time posting social content, interacting with followers and building out your social presence, the fruits of...
Jennifer Barker
Business Development Strategist
If you haven’t refreshed your content strategy lately, now is a great time to do so. It’s a new year with new goals to meet. Your audience is probably ready for some new material as well. Of course you’ll always have new leads coming in that will appreciate your work from time ago, but loyal...
Jennifer Barker
Business Development Strategist
Why Banner Ads Are No Longer Effective Marketing Tools The banner ad is just over 18 years old. What I know from personal experience is that when something - or someone - turns 18 years old, it’s time for them to grow up and move on out. Independence, or something like that. So is that the case...
Jennifer Barker
Business Development Strategist
When’s the last time you read that email was dead? Gone? Buried alive? It probably wasn’t very long ago. Just like social media, plenty of people proclaim that email marketing is a thing of the past. Don’t believe the hype. Email marketing has its place in the digital marketing world thanks to its...
Jennifer Barker
Business Development Strategist
At times it can feel like a blog is a dime a dozen. Just about everyone has one. Your kid is blogging about junior high school. Your neighbor is blogging about the neighborhood watch crew. Even the guy at your local market is blogging about the joy of bagging groceries. So when it comes time to...
Jennifer Barker
Business Development Strategist
Why Your Emails Aren't Being Read Have you ever sent an invitation to someone and didn’t get a response back? It probably didn’t make you feel too good, but that’s a part of inviting people to a party - not everyone is going to be polite and RSVP back. Now think about how many times you have sent...
Jennifer Barker
Business Development Strategist
Bloggers Are Now the Third Most Trustworthy Source of Information Who do you trust when you want to learn more about a particular topic? Well, bloggers of course! According to a U.K. survey, bloggers are the third most trustworthy source of information, following friends and family. This means...
Jennifer Barker
Business Development Strategist
Why You Shouldn't Neglect Your Online Presence Your social presence isn’t static. It’s alive. Think of it as a garden. If you wanted to grow a vegetable garden, you would start by planting the right seeds and watching it grow. It would require nurturing; you couldn’t just leave it be. If you...
Jennifer Barker
Business Development Strategist
The Importance of Creating Relevant Content Remember when search engine optimization relied on choosing a keyword, stuffing it into your content as many times as possible and then watching it rank well? It probably sounds like a million years ago, but this time did exist. But as quickly as it...
Jennifer Barker
Business Development Strategist
Social Media Is A Powerful Job Search Tool Job searching is not for the weak. It takes an incredible amount of strength, determination and confidence to send in your resume, follow up with companies and go on interviews. Job search anxiety is a real thing, and an extended job search can take its...
Jennifer Barker
Business Development Strategist
How to Create a Trending Hashtag It’s not easy to get a hashtag to trend, and many attempts don’t go over very smoothly. At the very least, you can hope that a flop goes unnoticed, but there have been cases of hashtags that have failed miserably. Of course you don’t want your brand to look silly...
Jennifer Barker
Business Development Strategist
Regardless of the type of link building strategy that you're working on, there are simple improvements that can be made to boost your efforts. It’s crucial that you spend some time on link building because it will pay off. Search drives massive amounts of traffic, and links are responsible for...