Blog: Where you can learn from us.

James Geiger
Lead Developer
404 pages don’t have to suck. Rather than bringing visitors to a standard error page, you can use this as an opportunity to acknowledge the person, apologize for the inconvenience and direct them to a more helpful page on your website. Not sure how to turn this roadblock into something fun and...
James Geiger
Lead Developer
Do you love holiday music? I must admit - I do. It’s a great way to put me in the holiday spirit. I guess it’s a good thing considering that retailers start playing these tunes earlier and earlier every year. Walk into Best Buy towards the end of October and you’ll hear holiday music. Ulta, Office...
James Geiger
Lead Developer
Contact pages don’t get nearly the recognition they deserve. Most of the time, contact pages have a simplified form that asks for a person’s name and email. It’s a generic setup that we’ve seen a thousand times, so one more certainly won’t stand out. While these simple contact forms do allow...
James Geiger
Lead Developer
When I think about the apps on my phone that I rely on most, they all share a few features. For one, they’re relevant to my needs. They also tend to be updated often and have great customer support. Sure, app updates can be annoying, but this is what allows them to reach their full potential. Not...
James Geiger
Lead Developer
Once you create an app for your business, the work isn’t done. You must maintain and support the app to ensure the best experience possible. Think about the apps on your phone and how often they update. Some have updates as frequently as once a week while others get refreshers once a month. How...
James Geiger
Lead Developer
Does your school have a campus mobile app? If not, it’s time to give your audience what they want! Millennials and Gen Zs love mobile apps because apps are fast, intuitive, and customizable. Many can be used offline, too, which is great if your campus has spotty reception. It’s not uncommon for...
James Geiger
Lead Developer
When designing web forms for conversions, customary advice tells you to keep things short and simple. This advice doesn’t come from thin air, of course. It has been supported by multiple case studies, including Expedia. When the travel company shortened its contact form by one field, it earned $12...
James Geiger
Lead Developer
Turning prospects into customers is made easier because of your website. The number of visitors that come to your website is important, but what matters more is being able to convert visitors into leads. If you’re not successful in making these conversions, it’s difficult to get new customers and...
James Geiger
Lead Developer
Hiring a digital marketing agency to design and build your website is a smart idea if the main purpose of your site is to increase traffic and leads. The reason for doing this is to have a website that is effective. Agencies that only build websites may produce some great stuff, but they aren’t...
James Geiger
Lead Developer
Do you ever wonder which elements are most crucial to your website? With so many areas of your site to focus on - content, images, headings, form submissions, calls to action - it’s hard to know which elements are absolutely essential. To help you out, I’ve asked some of our design experts here at...
James Geiger
Lead Developer
Why slow load times decrease conversions How fast is your mobile website to load? If it’s not lightning-speed fast, it’s possible that you’re frustrating visitors and decreasing conversions. Page loading time affects your bottom line. It’s a major contributing factor in page abandonment, so if...
James Geiger
Lead Developer
Is it possible that your homepage is killing things for you? Oh yes. It’s possible. Your homepage is vital. It’s the portal to your website, and people finding you through search are likely coming in through the homepage. If your front page doesn’t provide visitors with the content they’re looking...
James Geiger
Lead Developer
In the world of design, it’s important to utilize every inch of space given to you. This doesn’t necessarily mean that you need to fill every space, but rather that everything should be thoughtfully accounted for. And that, my design friends, includes the footer space. Yes, that lonely space at the...
James Geiger
Lead Developer
Thoughtfulness goes a long way when trying to make a person feel special. Think about how you feel when someone takes the time to understand where you’re coming from. It’s nice, isn’t it? Thoughtfulness can enhance any relationship, and that includes the ones you have with your customers. In fact,...
James Geiger
Lead Developer
Some of the biggest web design trends of recent years have included grid layouts, flat design and background videos. So which trends and technologies are emerging in 2016 that will change design as we know it? Plenty! In this article, we address some of the newest web design trends that will leave...
James Geiger
Lead Developer
Most things can benefit from a makeover at some point in time. You wouldn’t wear the same clothes to work for years on end, and you probably don’t own a home with green furniture and red shag carpet. It makes us feel good when we take the time to update things. It also shows the rest of the world...