Blog: Where you can learn from us.

Christina Diecidue
Marketing Project Coordinator
Google Play and the Apple App Store share over 2 million apps. While this is great for consumers, the competition for app developers is steep. It’s easy to feel defeated when you’ve poured your heart and soul into developing a great app, only to find that it results in low downloads and low ROI....
Christina Diecidue
Marketing Project Coordinator
Generating brand awareness is an effective way to grow your online presence. As people become aware of your brand, they will visit your site, engage on social media and share their experiences. One of the best ways to grow your brand is through an enticing advertising campaign. Ad campaigns are a...
Christina Diecidue
Marketing Project Coordinator
As small institutions face growing challenges in terms of higher debt, cash flow shortages and bankruptcy, it’s more important than ever to prove the value of your academic programs. Rather than copying the marketing tactics of larger institutions, put your smaller college in a category of its own...
Christina Diecidue
Marketing Project Coordinator
User-generated content (UGC) is receiving lots of love these days. It’s finding its way into blog posts, reviews, status updates, videos, tweets and more. The content is favored by consumers because of its ability to be transparent. Brands sometimes feel uneasy with UGC because they lack control,...
Christina Diecidue
Marketing Project Coordinator
There are approximately 3,500 miles between Portland, Oregon and Portland, Maine. Can you imagine traveling this distance by bike? That’s exactly what three men from Mount Olive are doing to raise money for pancreatic cancer research. On June 19, Josh Johannessen, 26, will leave from the Cape...
Christina Diecidue
Marketing Project Coordinator
Instagram can be a bit of a mystery for higher institutions. It’s highly visual nature makes it easy to understand and enjoy, but it’s not exactly clear how brands can use the channel to promote their product, or in this case, an education. However, Instagram boasts a younger audience and lots of...
Christina Diecidue
Marketing Project Coordinator
As soon as students start their college search, they are overwhelmed with brochures, letters and magazines that are given to them in person or sent through the mail. While colorful program books aren’t entirely obsolete, you must acknowledge that you’re reaching out to high school juniors and...
Christina Diecidue
Marketing Project Coordinator
Higher education marketing is impressive these days. Not only are prospective students drawn in by enticing visuals, inspiring taglines and digital communication, but also higher EDU marketers are highly strategic. Marketers refer to data to make decisions, launch sophisticated branding campaigns...
Christina Diecidue
Marketing Project Coordinator
Surfers wipe the sand from their feet to grab a bite, lifeguards make a quick trip to satisfy their midday craving, and beachgoers from all over New Jersey flood into this hot spot to see what everyone has been talking about. You know the place; the coastal cuisine restaurant that has become a...
Christina Diecidue
Marketing Project Coordinator
Being a Jersey Shore based marketing agency, the SEMGeeks team knows that beach badge prices can create a grey cloud on your sunny summer day. With prices going up each year, it is often becoming a chore to purchase that all-access pass to your favorite summer spot. This increase in price, however...
Christina Diecidue
Marketing Project Coordinator
Online college enrollment continues to increase, with support from higher education institutions dropping. The number of students enrolled in online courses has reached 5.8 million nationally, supporting a growth trend that we have seen for the past 13 years. Though higher institutions are aware...
Christina Diecidue
Marketing Project Coordinator
Higher institutions are complex. Creating a simple tagline that explains this complexity is not an easy task. This is one of the reasons why so many colleges and universities share similar slogans and identities. Other factors are because people don’t like change and colleges are naturally...
Christina Diecidue
Marketing Project Coordinator
A canvas collage for vibrant and creative images, Instagram has taken off as one of the largest social media platforms with nearly 600 million active monthly users. Just trailing Facebook and YouTube as the most visited social networking site, the visual app allows users to completely brand their...
Christina Diecidue
Marketing Project Coordinator
Are you interested in improving technology on your campus? What about everything that you have invested so far? Should you throw it out the window and start from scratch? If certain areas of your higher institution are underperforming because of a lack of technology, there’s no reason to scrap...
Christina Diecidue
Marketing Project Coordinator
Experts at exuding positive energy, Kali-O’s Juice Box is capitalizing on the positive in each and every day by building a brand full of zest and a passion for maintaining a healthy lifestyle. Turning An Idea Into A Reality Sisters and co-founders Kerry and Alli O’Neill (“Kali-O’s”) are a dynamic...
Christina Diecidue
Marketing Project Coordinator
Snapchat is immensely popular among the younger crowd, particularly the millennial generation and those born before the digital age. The social messaging  app is mainly used for social interactions between friends: sharing videos, texts and messages. The fact that it’s so popular has made it...
Christina Diecidue
Marketing Project Coordinator
Higher institutions are discovering the value of social media to build their brand among college students. Some schools are highly successful with this method and seem to know what to post and when. Other schools struggle to connect with students and drive results from their social media presence....
Christina Diecidue
Marketing Project Coordinator
Pay per click for higher EDU can get tricky because of budget constraints and the number of touches it takes to initiate a conversation. Some higher education keywords are expensive, so some days it doesn’t take long to run through your budget. You can’t skip out on PPC altogether, so you must be...
Christina Diecidue
Marketing Project Coordinator
No industry stays the same, but higher education has faced tremendous change in a short amount of time. Unlike other companies that might lose business and fizzle out, America depends on higher institutions for continuing education and job preparedness. Therefore, colleges and universities have had...
Christina Diecidue
Marketing Project Coordinator
One of the biggest mysteries for higher education professionals is how to write copy that resonates with their audience. The goal is to find a voice that matches the personality of the institution while also writing in a friendly and professional tone. Fortunately, there is a wide range of tools...
Christina Diecidue
Marketing Project Coordinator
Marketers are always trying to tap into the mind of a Millennial, and there are some interesting discoveries when doing so. While some of them might be exaggerated, there’s one thing that we can all agree on: The best way to grab the attention of the Millennial audience is to deliver content in...
Christina Diecidue
Marketing Project Coordinator
During the winter months, the Jersey Shore towns tend to empty out; there are no lines for pizza, no traffic jams by the beach, and parking spaces are at a surplus.  At the end of January, however, individuals from all over the Garden State mark their calendars to take a trip down to the shore for...
Christina Diecidue
Marketing Project Coordinator
Higher education institutions used to have it easy when it came to their student audience. The average college student was an 18-year-old high school graduate entering college for a traditional four-year experience. Marketing to these students focused on things like the quality of the dorms,...
Christina Diecidue
Marketing Project Coordinator
In 2015, the Millennials became the largest living generation, overtaking the Baby Boomers for the first time. This group of young people is responsible for shaping today’s trends, ranging from fashion to entertainment to retail. What’s different about this generation compared to others is that...
Christina Diecidue
Marketing Project Coordinator
In the spirit of the gifting and giving season, the SEMGeeks team partnered with the FoodBank of Monmouth and Ocean Counties to spread a little joy this holiday by donating food to those who are less fortunate.   Every year, our agency comes together and hosts a food drive to aid families in need...
Christina Diecidue
Marketing Project Coordinator
Colleges and universities are just like other businesses. They have goals to meet and numbers to measure. They must compete for prospects and move them through the funnel. An important, but often overlooked, aspect of this process is marketing attribution. Marketing attribution metrics have an...
Christina Diecidue
Marketing Project Coordinator
If you are responsible for creating content for your higher institution, there’s no question that you’re committed to strengthening your school’s reputation, academic program and sense of community. But chances are, creating compelling content isn’t the only thing on your radar. You’re probably...
Christina Diecidue
Marketing Project Coordinator
We have two questions for you. First, does your business use digital marketing? Great! Next, does your business follow a strategic approach? Why not? Many businesses are in the exact same boat as you. They take advantage of digital marketing strategies and see results from them. But they don’t...
Christina Diecidue
Marketing Project Coordinator
By now you’ve probably heard plenty about the social app Snapchat. With roughly 26 million users in the United States, Snapchat topped the iOS downloads chart in May, beating out Facebook and Apple applications. So Snapchat is a big deal. But why does it matter for your audience? And why should you...
Christina Diecidue
Marketing Project Coordinator
Higher education marketing professionals must be able to document the effectiveness of their marketing strategies if they want to continue receiving funding. But as any marketing professional knows, things aren’t always black and white, particularly in the higher education sector. Just because you...
Christina Diecidue
Marketing Project Coordinator
Nurture Students in a Personal Way It’s exciting when prospective students and their parents visit your website and fill out a form to receive more information. Now is your time to shine! But, not all prospective students are the same. If you send them all the same message, only a handful of...
Christina Diecidue
Marketing Project Coordinator
If your higher ed institution is constantly going back and forth when it comes to what you should be investing in marketing, you’re not alone. On one hand, you need to spend money to make money. On the other hand, you can do a lot with a little when your budget is put to good use. So where do you...
Christina Diecidue
Marketing Project Coordinator
As great as your content may be, it’s likely that there’s something missing from it that you can’t put your finger on. For most higher education institutions, it’s a firsthand perspective. If you’re not living in the dorms, attending classes or eating at the cafeteria, the content you provide to...
Christina Diecidue
Marketing Project Coordinator
It’s no secret that your institution’s website is the single most important asset you have online. Yet no matter how much your website dazzles and impresses, you need to make sure that you are gathering important data from visitors. The sooner you can learn about your prospects, the faster you can...
Christina Diecidue
Marketing Project Coordinator
For most alumni, the college or university they attended is a part of who they are. This is the place where they gained their independence, formed long-lasting friendships and made the first dent in their career path. It makes sense why nearly half of all alumni donors say that they feel “very...
Christina Diecidue
Marketing Project Coordinator
Was the internet around when you applied for college? Don’t worry. You don’t have to answer that one aloud. Even if the internet was available, it definitely wasn’t where it is today. Students still needed to look through magazines and books to research colleges and determine which ones were the...
Christina Diecidue
Marketing Project Coordinator
One of the most significant learning technologies that has come onto the scene in the last decade is eLearning, also known as blended or hybrid learning. eLearning has been made possible thanks to the rise in technology and its growing accessibility. Why Has eLearning Flourished? Many of today’s...
Christina Diecidue
Marketing Project Coordinator
Relationships are important for higher education institutions. In order to maintain a positive image, you must have good relationships with students, staff and alumni. But these aren’t the only relationships that matter. The connections you have with other companies is important, too. That is why...
Christina Diecidue
Marketing Project Coordinator
So you want to be an inbound marketer for higher education? Great choice! I may be a bit biased, but I think marketing colleges and universities brings the best of both worlds. Not only do you get to use all of your inbound marketing skills but also you get to sell something of incredible value: an...
Christina Diecidue
Marketing Project Coordinator
More colleges and universities are putting branding and marketing at the top of their priority lists in order to stay competitive. They realize that if they’re not online to help prospective students along in the college search, it’s almost like they’re not there at all. What’s challenging for...
Christina Diecidue
Marketing Project Coordinator
Converting Leads to Enrollment Isn’t it a wonderful feeling when you’re able to change that initial “hello” greeting to a full on “welcome to our university” letter? Accepting students into your school is an awesome feeling, not just for them, but you too. You could be adding another success...
Christina Diecidue
Marketing Project Coordinator
According to a 2015 Pew Research Center survey, the social network that college students use the most is Instagram. If this is news to you, then it’s time to get crackin’. Instagram is where it’s at, and it’s one of the best places to connect with students and promote your school’s image through...
Christina Diecidue
Marketing Project Coordinator
How much do you know about remarketing to college students? If you don’t feel comfortable running a remarketing campaign, it’s helpful to take a step back to learn what remarketing is and why it works. Many colleges and universities use remarketing to reach prospective students and improve lead...
Christina Diecidue
Marketing Project Coordinator
In just a couple of months, most colleges and universities will be wrapping up their spring semesters and graduating another successful group of students, many with jobs and internships already lined up. But it’s never too early to start planning for the fall semester and the back-to-school surge....
Christina Diecidue
Marketing Project Coordinator
How colleges are using social media to make admissions decisions Colleges and universities from coast to coast are using a new tool for recruiting students: social media. It may sound strange to think that colleges would even care about how many friends a person has or what their interests may be...
Christina Diecidue
Marketing Project Coordinator
Technology gets plenty of attention when discussing topics like marketing and digital media, but it loses some of its appeal once it’s paired with education. Maybe that’s because not every school or classroom takes advantage of the same technology. There may be budget constraints or the choice not...
Christina Diecidue
Marketing Project Coordinator
If there’s one thing that college students don’t lack these days, it’s information. They may be short on time, money and even some common sense, but the sources of information just keep pouring in. It’s difficult for young adults to sift through all of this information and determine which blogs are...
Christina Diecidue
Marketing Project Coordinator
The Importance of a User Friendly Site When a prospective student wants to learn more about your academic program, where do you send them? Probably your website. But just how confident are you in your website? Does it deliver accurate, realistic information? Does it keep prospects engaged as they...
Christina Diecidue
Marketing Project Coordinator
How Colleges Are Marketing to Potential Students Colleges and universities need to be creative in their marketing efforts, and one of the latest tactics is to dangle enticing perks and amenities in front of prospective students. These amenities can include anything from laptops to gourmet dining...
Christina Diecidue
Marketing Project Coordinator
How marketing demographically can increase college enrollment What if we told you that your higher institution could increase enrollment just by targeting specific audiences in a given location? That’s exactly what hyperlocal marketing is doing for colleges and universities across the country. By...
Christina Diecidue
Marketing Project Coordinator
The Rise of Pinterest as a Higher Ed Marketing Tool By now you’re probably somewhat familiar with Pinterest. If you’re a female over the age of 18, you’re probably very familiar with it. Heck, even if you’re a male, you may have checked out the ropes. Though Pinterest is heavily dominated by...
Christina Diecidue
Marketing Project Coordinator
It’s okay to admit that you’ve done a little snooping on some of your fellow competitors’ Facebook Pages. In fact, this is a good thing to do since you can get a feel for what other colleges are doing. One of the first things that will stand out is the cover photo, and a creative, high-quality...
Christina Diecidue
Marketing Project Coordinator
Social Media Privacy Policies Across the country, high school and colleges are celebrating homecomings and have all the fun to boot: football games, dances, dinners and more. Homecoming may be one more reason for young people to celebrate, but it’s also a time to bring past graduates and their...
Christina Diecidue
Marketing Project Coordinator
As a higher institution trying to get a foothold in a competitive landscape driven by young adults, it’s imperative that you stay up to date on the latest digital marketing trends. Not only will this knowledge help keep your school current but also it will successfully speak to your prospects. We...
Christina Diecidue
Marketing Project Coordinator
How Brand Awareness Increases Leads for Enrollment Today’s higher institutions are working in a crowded space and must be creative when it comes to differentiating themselves from other schools. Thanks to changes in the economy, increased competition and higher demands from students, colleges...
Christina Diecidue
Marketing Project Coordinator
College students are an interesting demographic. They’re spontaneous. Unique. Driven by their own set of trends. Marketing to college students can certainly be fun since you’re not limited by conventional ways of thinking. College students are typically the first age group to accept new movements...
Christina Diecidue
Marketing Project Coordinator
Each year, the NMC Horizon Report is released with the purpose of discussing major developments in education technology and technological trends that will shape teaching and learning in the near future. The report brings together a panel of higher education experts to identify these major...
Christina Diecidue
Marketing Project Coordinator
One of the top priorities for any college or university is student recruitment. This is something that is well-known across the industry as schools compete for the attention of prospective students. What’s not well-known is the best ways to go about recruiting new students. With so many new inbound...
Christina Diecidue
Marketing Project Coordinator
With a new school year upon us, colleges and universities have marketing and recruitment on their minds. How many new students will be starting their academic journeys? Will these students succeed in their new environment? What will they bring to the college or university? Many of these answers won...
Christina Diecidue
Marketing Project Coordinator
Teenagers are known for testing the limits, expanding their boundaries and craving independence, particularly when they get to college. But parents play a bigger role than most of us realize when it comes to the college selection process. According to Noel-Levitz’s 2014 E-Expectations Report, 77%...
Christina Diecidue
Marketing Project Coordinator
Creating a successful content marketing strategy for your higher institution doesn’t have to be complicated. At the same time, you don’t want to underestimate its potential. Some colleges and universities take the time to develop these marketing strategies, but they do very little to change them...
Christina Diecidue
Marketing Project Coordinator
When you think back to the previous tribes that made up our population, what comes to mind? Most people think of strong ties that were expressed with allegiances to chieftains, stories shared over late-night fires and children ushered into adulthood through various rituals. Tribal members...
Christina Diecidue
Marketing Project Coordinator
With more than 350 million digital music players sold since 2001, there’s no doubt that you’ve seen these small devices all over campus. Students are in love with cutting-edge technology, and these are the perfect fit for an on-demand lifestyle. They’re small, compact and portable, so they can be...
Christina Diecidue
Marketing Project Coordinator
Diversity on college campuses matters to today’s students. It matters to minority students who are given more opportunities in the college setting than their ancestors were given, and it matters to white students who thrive in environments that are rewarding, challenging and diversified. Diversity...
Christina Diecidue
Marketing Project Coordinator
Savvy marketing is nothing new for colleges and universities that have always had new and exciting tricks up their sleeves. Whether it was the ultimate campus visit or a well-designed marketing package, colleges and universities have overcome their stiff competition by being on the front end of...
Christina Diecidue
Marketing Project Coordinator
Ketchup and mustard. Bread and butter. Wine and cheese. What do all of these things have in common? They go together in pairs. One is better with the other because each one highlights the other’s strengths. And food isn’t the only area where pairs are common. We can go on and on with things that...
Christina Diecidue
Marketing Project Coordinator
It’s normal to feel flustered when trying to attract more students to your program. How can you connect with students and make them interested in your college or university? What types of programs are most advantageous? Should you be hosting meet-and-greet events to bring students closer to your...
Christina Diecidue
Marketing Project Coordinator
Academic excellence, collaborative environment, top-notch programs, immersive experiences, experiential learning – what do each of these terms have in common? They’re all overused buzzwords in higher EDU. We’re all guilty of it, but how can we stop using them and start creating original content...
Christina Diecidue
Marketing Project Coordinator
Enrollment for postsecondary institutions is on the decline, making colleges and universities work exceptionally hard to stay visible and relevant. With over 3,000 higher ed institutions in the U.S., there is no shortage of competition. The only option that schools have is to maintain a distinct...
Christina Diecidue
Marketing Project Coordinator
Social listening refers to the process of monitoring digital media channels to see what people are saying. Brands use this information to influence consumers’ behavior; colleges and universities use it to improve student safety and enhance the quality of life on campus. Though not everyone is in...
Christina Diecidue
Marketing Project Coordinator
Your institution is the next big thing. You know it. We know it. But the ones who need to know it are students, and chances are, they aren’t sure where your college or university stands. With thousands of postsecondary institutions across the country all vying for attention, students get easily...
Christina Diecidue
Marketing Project Coordinator
School safety is a prime concern for parents, administrators and educators, but unfortunately, no school is perfect. In 2012, the CDC reported 749,200 nonfatal violent victimizations that occurred at school among 12 to 18 year olds. It’s not just students that  are affected, either. Nine percent of...
Christina Diecidue
Marketing Project Coordinator
It is fairly safe to say that due to the internet’s evolution, SEO has become one of the most misunderstood tools for website marketing. Misinformation and generalizations spread faster than a concrete understanding of the details. Despite being a bastion of higher education, colleges and...
Christina Diecidue
Marketing Project Coordinator
The college experience is closely tied to the young adult years. It’s the next step after high school, a launch into the real world and a time to develop connections and build a resume. Chances are, the majority of students walking on your campus are in their late teens and early 20s, so it makes...
Christina Diecidue
Marketing Project Coordinator
Are you getting the feeling that your college website is a bit boring these days? If visitors aren’t staying on your site for very long, or you’re failing to capture a lot of engagement, it’s very possible that your website needs a boost. Pictures are an effective way to achieve more engagement,...
Christina Diecidue
Marketing Project Coordinator
America is home to over 4,000 accredited institutions of higher learning. We’re passionate about our schools and the students that attend there because college is where young adults mature, fuel their curiosity, and learn new passions. As a nation based on growth and innovation, we look forward to...
Christina Diecidue
Marketing Project Coordinator
We all like to think that it was just a few years ago that we walked down the graduation aisle at our respective college or university, but the years have a way of getting past us quickly. The people working in your administration office and developing your recruitment methods probably aren’t...
Christina Diecidue
Marketing Project Coordinator
Across the country, many colleges and universities have watched their enrollment decrease and tuition increase as a result of increased family debt, reduced family income, unemployment and shifting demographics. It’s hard to break free from this cycle, especially when competition is stiff. Not only...
Christina Diecidue
Marketing Project Coordinator
For students in search of a quality education, their go-to source is the Internet. Why? For starters, it offers an endless supply of information that comes from the university itself as well as students and faculty. The Internet also makes it possible for prospective students to refine their...
Christina Diecidue
Marketing Project Coordinator
As school schedules start back up in the dead of winter, the last thing on the minds’ of high school students is college. But that will quickly change as we inch our way into the late winter and early spring when college applications become customary. As a college or university, now is the time to...
Christina Diecidue
Marketing Project Coordinator
A clickable link is the blue, underlined text on a web page, email, or piece of content that can be clicked on with the intention of bringing the user to another page, typically on the same website. These links have been around forever, but the way they are used has changed. Clickable links are...
Christina Diecidue
Marketing Project Coordinator
Have you come to a halt in your enrollment marketing campaign? Do you want to extend your reach but aren’t sure how? The key lies in having a mobile optimized website and marketing campaign. Consider that 53 percent of college students own a smartphone and 47 percent own a feature phone. The...
Christina Diecidue
Marketing Project Coordinator
Walk through any college campus and you’ll see hundreds of students walking to and from class with a smartphone in their hand. Mobile phones are the hub of communication, and for the younger generations, the idea of being without their smartphone for any length of time feels impossible. Not only...
Christina Diecidue
Marketing Project Coordinator
Now that the fall semester has begun, colleges and universities have a more accurate picture of their enrollment. Perhaps your higher institution hit its goal, perhaps it did not. This is the time of year where some universities are completely satisfied with their numbers and others are not....
Christina Diecidue
Marketing Project Coordinator
It’s that time of the year again! With spring enrollment down, colleges and universities have felt more pressure to bring in higher numbers for the fall semester. Higher education institutions that are new to online marketing often fall into the trap of thinking that advertising is easy since...
Christina Diecidue
Marketing Project Coordinator
Typically, colleges and universities target prospective students that are recent or soon-to-be high school graduates. And, the logic makes perfect sense. The best time to market something is when the consumer is in need of it, right? But, if you only target recent graduates in the spring and summer...
Christina Diecidue
Marketing Project Coordinator
By now, your college or university probably has a good website, a presence on social media and an email marketing campaign. But, if you’re like many other higher institutions, you may not be taking the time to track and analyze data. Google Analytics can tell you a lot about where prospective...
Christina Diecidue
Marketing Project Coordinator
As you probably already know, digital marketing is not limited to Fortune 500 companies. Colleges and universities across the world use digital marketing to attract students and boost enrollment. These strategies have helped schools bring in new students throughout the year, instead of limiting new...
Christina Diecidue
Marketing Project Coordinator
It’s no coincidence that the ads students are given match their interests and personal taste. A Gmail user who emails something about gardening, for example, will be shown ads regarding gardening at some point. Google feels that if they are going to be showing ads to users, they might as well be...
Christina Diecidue
Marketing Project Coordinator
Do you love listening to music on Pandora? Of course you do. Pandora offers hundreds of music stations and over 20,000 contemporary artists. What sets Pandora apart from other streaming music sources is that you can select a personalized station of your choice and enjoy music that fits within your...
Christina Diecidue
Marketing Project Coordinator
Today’s fast-paced, technologically advanced world is nearly impossible to keep up with some days, but that doesn’t mean we can’t try. The thing with a high-tech world is that people demand more. Improved experiences, highly customized solutions and cutting-edge ideas, to name a few. As an...
Christina Diecidue
Marketing Project Coordinator
Summer, from a student’s point of view, is intended to be filled with as many low-key days as humanly possible. Right? Well, not exactly. Many of today’s students do not fit this typical profile and instead look at summer as an unnecessary break that interferes with learning opportunities, academic...