Blog: Where you can learn from us.

Chris Delany
Partner
It’s a great feeling when a client chooses to work with you. Many people assume that this decision is based solely off price and deliverables, when really, it’s much more than that. Most clients take their time talking with potential businesses and comparing quotes. They don’t want to waste their...
Chris Delany
Partner
With the increasing complexity of communication and technology, more businesses are turning to agency partners to fill niche roles. Relying on just one partner isn’t enough to cover all of the bases, though. Companies benefit most from hiring several different agency partners. The question is, how...
Chris Delany
Partner
Sarah Ishaque was a 2017 summer intern at SEMGeeks and worked on the Project Management team. She is going into her senior year at Rutgers University. See her thoughts on her SEMGeeks experience below! The classes we take in college shape who we are and what our skillset will be. But, they do not...
Chris Delany
Partner
The open office concept was first launched in Germany in the 1950s, but it has only become popular in the United States as of recently. And guess what? We are fans. Though the concept receives criticism at times, nearly 70 percent of American workers are employed in such an environment. Business...
Chris Delany
Partner
This time of the year can put a damper on creativity levels. Many of the days are still cloudy and cool, limiting the ability to get outdoors and soak in the fresh sun and air. Aside from a vacation (if you take one), there’s not much else to break up the weeks in the working world. It can feel...
Chris Delany
Partner
They say that age is just a number. That is true. In a numerical sense. Practically speaking, age is so much more than a number. You’re a lot different today than you were five or ten years ago. With age comes experience, confidence and wisdom. But sometimes, it can also come with comfort and...
Chris Delany
Partner
How many times have you heard the phrase, “It’s not what you know. It’s who you know”? The truth is, career advancement is very much about who you know. Think about how many times you’ve been granted opportunities because of a personal connection to someone, possibly a friend or neighbor? When...
Chris Delany
Partner
Digital marketing is continuously changing so it’s difficult to pinpoint the best trends at any given point in time. Some trends are predicted to be game changers and never fully develop, while others are on the radar and turn out to be huge innovators. Looking back at the best trends is a bit...
Chris Delany
Partner
The kids were barely home from trick or treating when the first holiday ad was shown on TV this year. For retailers, marketers and ecommerce stores, the competition over the holidays is extreme. Already, Walmart, Target and Verizon have spent the most on holiday TV ads, with holiday ad spending up...
Chris Delany
Partner
When you read advice about “getting to know your client,” what crosses your mind? Are you confident that you know your target persona, or are you unsure of what a potential customer might look like? Most companies have a rough idea of what their audience is like. They know basic information such as...
Chris Delany
Partner
Wouldn’t it be nice if at least one workday could pass without feeling the dreaded afternoon slump? Many people feel tired and lazy after lunchtime, and there is a biological reason for it. Our bodies have a natural rhythm that gives us a bit of a lull around 2 or 3 in the afternoon. This happens...
Chris Delany
Partner
I remember being a kid, when the summer felt like an eternity. Now that I’m all grown up, it seems like each year goes by faster and faster - and I’m not sure I like it. But until we figure out how to slow time down, we must move along with the trends and try to keep up in both our personal and...
Chris Delany
Partner
The Shore is no stranger to spooky attractions in honor of Halloween. Whether it’s the 100-year old Camp Evans Base of Terror, the attractions at Scary Rotten Farms in Brick, NJ or one of the many haunted houses in the area, there is no shortage of events to scare you. But there’s only one school...
Chris Delany
Partner
Why you need to market your new site When you commit to building a new website, it’s easy to feel like a million bucks. You’ve finally made a decision, and you can kiss that old site goodbye. Hopefully there will be no more complaining about slow load times, outdated images or clunky navigation....
Chris Delany
Partner
Being a small business certainly has its perks. Depending on the product or service you sell, you may be able to take things slow without having much competition breathing down your neck. In other words, you’re in your own lane - at least for the time being. In the beginning, you might start off...
Chris Delany
Partner
It’s always a good laugh when TVs or movies depict what the future will look like and then we actually get there in real life. Last year, we reached the year that Back to the Future took place. But as the true 2015 came and went, there were no signs of holographic advertisements, flying cars, self-...
Chris Delany
Partner
How Marketing Techniques Differ Geographically When creating a digital marketing campaign for your brand, you probably realize that it’s not just local consumers that may be seeing your message. People from across the world may see it, too. If the campaign is designed for your local audience, it’...
Chris Delany
Partner
Imagine yourself on any given evening when you’re sitting at home on the couch relaxing. You’ve got your mobile phone in one hand, and a few casual goals to complete: replace your broken toaster, sign your kid up for karate and text Mom. Of course, you’ll be doing this while watching TV and...
Chris Delany
Partner
Dating is not easy. Sure, it can be fun to meet new people and go out, but the real challenge is when you actually like someone and don’t know what to do next. Should you call the person? If so, how many days should you wait? What happens if they don’t text you back, or your call goes straight to...
Chris Delany
Partner
There are many game changers for marketing. One of the things that haven’t changed is that it’s really about who you know not what you know. Associating yourself with high quality influencers online will do a lot for your brand, even though 47% now use ad blocker technology. You can get access to...
Chris Delany
Partner
Plenty of people believe that boutique marketing is better. It’s innovative. Cutting-edge. Served straight from the “A” Team, each and every time. Unfortunately, many people also think that boutique marketing is expensive and has more limited resources compared to big agencies. It’s too bad that...
Chris Delany
Partner
Digital marketing is changing all the time. It’s changing at a faster rate than ever. We think that it’s too easy to get caught up in the hype regarding this change and that change. So we’ve decided to take a step back and look at the big picture. What does the future of digital marketing hold? The...
Chris Delany
Partner
Create A Better Digital Marketing Strategy Today Your digital market strategy is everything. We are living in a world with more competition than ever before. If you don’t have a clear strategy, you are going to struggle, regardless of what sort of business you are. Your success is all in your...
Chris Delany
Partner
Digital marketing is one of the ideal ways to reach multiple demographic groups at one time. The world is becoming digitally advanced and more people rely on technology to stay connected to enterprise and personal connections. Marketing in a smart way, using digital options, can help campaigns make...
Chris Delany
Partner
Here at SEMGeeks, we know that beach badge prices at the Jersey Shore can put a damper on your Summer fun. Every year our local beaches raise their badge prices making it even more of a chore to get out and purchase that mandatory badge. This increase in prices is all the more reason to announce...
Chris Delany
Partner
Many business owners fail to realize the importance of social media. For many without the experience, social media is just another supplemental tool to get the word out there, but they don't believe it has any real power in generating customers or purchases. In reality, social media is an excellent...
Chris Delany
Partner
Businesses of all sizes, industries and locations are turning to cloud services to expedite tasks, enhance communication and streamline social media and content sharing. Many benefits are built into cloud software, in particular, the fact that programs are available for use within a matter of...
Chris Delany
Partner
Just when we thought that the hashtag had successfully evolved into a mainstream communication tool, it’s made a change. Here at SEMGeeks, we are excited to announce that the new hashtag is here! We were surprised to hear about it, too, but if there’s one thing that we’re always preaching, it’s...
Chris Delany
Partner
Back in the dinosaur days, businesses built their relationships with their customers largely on face-to-face interactions. In the modern marketplace, this has changed dramatically thanks to the emergence of the internet. Yet even though many business owners don’t interact face-to-face with their...
Chris Delany
Partner
It’s hard to believe that 2020 is only 4 years away. You probably already feel a bit overwhelmed by the all new technology available. What could possibly be introduced in another 4 years? One can only imagine what things will look like in 2020, and what types of technology will be utilized by...
Chris Delany
Partner
I am sure that it is old news to you that Snapchat is a rising phenomenon among young adults, but did you know many colleges across America are taking advantage of this vertical video and picture sharing software to: Recruit new attendees Inform current students of events and campus news Host...
Chris Delany
Partner
The Perks of Hiring an Outside Firm:  Some headaches can be treated with Tylenol. Others with an outside marketing firm. Deciding to partner with an outside agency isn’t always an easy decision, however. First there’s the cost to consider. Then there’s the worry about whether or not the firm will...
Chris Delany
Partner
The Biggest Trends that Impacted Digital Marketing in 2015 As we give a final salute to 2015, it’s fun to look back at the biggest trends that have impacted digital marketing. Many of these trends will continue in 2016, which is why it’s important for businesses and marketers to be aware of them...
Chris Delany
Partner
Wow. Weren’t we just making marketing predictions for 2015, like, yesterday? Each year seems to go by faster and faster, and this past year was no exception. In just a couple of days, we’ll be celebrating the New Year, looking back at the ups and downs from 2015. We’re assuming that you probably...
Chris Delany
Partner
No longer is marketing automation reserved for big businesses with big budgets. Thanks to lower-priced platforms that have emerged onto the market, marketing automation is now possible for businesses of all sizes. With the help of this software, you can automate marketing processes and make better...
Chris Delany
Partner
Proof That Marketing Automation Works If a lead converts on your website, what do you do? Celebrate with a coffee run? Do a celebratory dance? Throw the office a pizza party? Before you go invest in that lakefront property, take a step back and think about how you’re going to nurture your lead....
Chris Delany
Partner
Understanding Marketing Technology Terms and Phrases Have you ever wanted to speak another language but weren’t sure how to begin the learning process? Many people are faced with this predicament when trying to engage in the language used to talk about marketing and technology, a name dubbed...
Chris Delany
Partner
Our Guide to ECommerce and Marketing for Black Friday Of course it's not! In fact, Black Friday and Cyber Monday are great opportunities for your brand to make some money - and lots of it if you play your cards right. Last year on Black Friday, American consumers spent $2.4 billion online. This...
Chris Delany
Partner
How Leveraging Technology Can Grow Your Business Jim Collins points out some pretty interesting stuff about how some companies have transitioned into lucrative enterprises in his bestselling book Good to Great. Collins looked at a number of companies and explored how some managed to succeed over...
Chris Delany
Partner
The Importance of Taking a Lunch Break Did you take a lunch break yesterday? How about today? Chances are, you’re shaking your head no. And you’re not alone. Fewer Americans are taking lunch breaks these days. Instead, they’re snacking and eating meals at their desks rather than in a break room...
Chris Delany
Partner
Why Tech Companies are Moving to the Jersey Shore Think back to the moment when you knew you wanted to be in the digital technology field. Technology changes so rapidly, it may be hard to pinpoint an exact time when you knew what you wanted to do, but you can probably recall moments in your past...
Chris Delany
Partner
We all need a few pity days from time to time. And sometimes, those self pity days revolve around your marketing strategy. Why does it seem like no matter how much time or money you exhaust into your campaigns, nothing seems to work? How does your competitor manage to get so many likes on their...
Chris Delany
Partner
Are you still thinking about whether or not your business could benefit from having an Instagram account? Well, you better get moving in your decision because now businesses are taking it a step further and enjoying an entirely new advertising platform: Instagram ads. Instagram ads were originally...
Chris Delany
Partner
Things have changed significantly in the past decade for digital marketing. If you can remember back that long ago, websites were extremely thin and unimaginative, and opportunities were everywhere for businesses that had a bit of know-how when it came to Internet marketing. Today’s landscape is...
Chris Delany
Partner
Tracking Roles and the Importance of Them Imagine that you are driving to your friend’s new home. They recently moved to a new location. You’re semi-familiar with it, but you’ve never actually been there, let alone driven there on your own. Oh, and your GPS isn’t working. All you have are some...
Chris Delany
Partner
Trying to get your audience to notice you is like trying to get a toddler’s attention. There’s so much going on in their world, you need to do something bold just to get them to look at you. At that very moment, you only have a few seconds to grab their attention and keep it there. And just as...
Chris Delany
Partner
Raise your hand if you like to save money. Yeah, we do too. This is why many businesses rely on a series of digital analytics such as page views, organic visits and conversions to learn about what’s working for their audience. This isn’t a bad move by any means, but relying solely on digital...
Chris Delany
Partner
Let’s not bother with the discussion of whether or not email automation works. It works. End of story. What keeps marketers in limbo is that many still think that email automation is only good for sending a welcome greeting or thank you note. Email automation is so much more than that, and once you...